Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams
The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In recent years, the hospitality industry has witnessed a significant shift in consumer preferences and market demands. Travelers are increasingly seeking experiences that not only minimize negative environmental impacts but actively contribute to the well-being of local communities and ecosystems. This
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend on food & beverage, spa, and ancillary services to boost revenue. While it might seem like
Interview with Founder Juanjo Rodriguez of The Hotels Network
In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies (OTAs). Can you tell us a bit about yourself? I'm originally from Spain, from a small town called Zamora near
Exploring and Evaluating Hotel Success on new Social Platforms
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson
List of 10 Hotel Chains to Find Jobs in the Hotel Industry
When looking for work in the industry, many job seekers turn to established hotel chains, with clear hiring processes and greater demand for new recruits. In this article, you can explore the topic of hotel chains further, learn about what a chain is and why they can be beneficial, and
Revenue Management After COVID-19 – “Innovating Through Uncertainty”
Never before has a single event affected the global economy to the extent that the ongoing COVID-19 pandemic has. Revenue managers, owners, and operators have been thrown into disarray within the hotel industry, and all are facing a less predictable future. In this article, you will learn more about revenue