AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests. In this article, you'll learn how boutique hotels can use niche advertising, local value, and
How Can Hotels Align Pricing with Value and Market Position?
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader,
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure
Corporate Event Video Marketing for Hospitality Brands
Every week, hotels, resorts, and event venues host corporate gatherings that represent thousands of dollars in production value: staging, lighting, catering, entertainment, and a room full of engaged guests. And every week, most of that value evaporates the moment the last attendee leaves. The event happened, the client was happy, and the only evidence is a handful of phone photos on someone's camera roll. For hospitality brands, this is one of the most expensive missed opportunities in marketing. A single well-documented corporate event can feed a venue's sales and marketing engine for a full year. Here is how to stop
AI Agents for Hotels: Benefits, ROI, and Implementation Strategy
AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI agents for hotels are, how they work, where they deliver the highest ROI, and how
Hotel Review Websites and Online Reputation Management Tips
Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they see positive reviews and professional, constructive replies to criticism. In this article, you can explore
Best Family Stops on a Perth Road Trip in Western Australia
Planning a family road trip in Western Australia? Long drives and restless kids can quickly turn a whimsical idea into a stressful trip, especially if there isn’t enough to do along the way. But this is where Western Australia really stands out. There are plenty of playgrounds, wildlife experiences, and
How AI Voice Agents Can Improve Guest Communication in Hotels
Guest communication is one of the first things people notice about a hotel. A guest may call before booking a room. Another guest may call after reaching the airport. Someone may ask about check-in time, breakfast, parking, Wi-Fi, room service, and many other small things. These questions may look simple,
Hotel Groups: Top 10 Luxurious Hotel Groups to Work For
Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of