20 Hot Digital Trends in the Hotel Industry
With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends have taken the industry by storm, and the year ahead promises to be no different. Crucially, the businesses that benefit most from using digital technology are those with the foresight to get in on the ground floor. So, with that in mind, here are eleven important digital trends for the hotel industry. Table of Contents: 20 Hot Digital Trends for the Hotel Industry of 2025 1. Hotel Application of the
Interview with Co-founder Daan De Bruijn of Bookboost
In this article, we interview Bookboost co-founder Daan De Bruijn. Bookboost helps accommodation brands manage customer data in efficient and innovative ways. This includes boosting overall understanding of the information, workflow automation, and possibilities for personalization. Bookboost empowers a better understanding of data and how to use it to connect with guests. Can you tell us a bit about yourself? I'm the Co-Founder of Bookboost. I have a
The Role of Hotel Reception Staff on Revenue Management
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception that at first had allowed us to keep the room until 16 x then change
Guest segmentation: What It Is and How it Helps with Upselling
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests
Emerging Trends for Hotel Website Design in 2022
Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for
Forward-Looking Demand Data: The Secret to Optimising Revenue in Challenging Times
Name an area of life or work that the pandemic didn’t impact. It’s not easy to find one, is it? Especially in the hospitality industry, it feels like hardly anything is as it was before COVID. However, there’s one thing that has dramatically gained importance. It’s your ability as a