Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, The Orange Studio Elene Otarashvili - General Manager, Golden Tulip Design Tbilisi Nicole Sideris - Founder &
14 Travel Companies That Help Hotels Increase Revenue
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are Travel Companies? What Is an Online Travel Agent (OTA)? Benefits of Working with Travel Companies
Tourism Management: All You Need to Know About Tourism
The tourism industry is rapidly growing, and jobs in tourism management are becoming highly sought after. Working in this sector will offer many interesting roles, such as meeting new people and the opportunity to travel. If you have a passion for all things travel-related and are a people person, this profession will be ideal for you. Table of Contents: What is Tourism Management? Which Degree Do You Need for Tourism Management? Key Skills Gained with
Protecting Your Hotel’s Cash Flow & Improving Asset Valuation
Hotel revenue management plays a central role in protecting, forecasting, and strengthening a hotel's cash flow and overall financial position by enhancing the cash position of the asset. Additional revenue generated by a revenue management system directly flows into the amount of cash available. This higher rate of cash flow—combined
How to Hire the Best Hotel Staff for Your Hotel?
It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry relies hugely on customer service, and many additional tasks and duties need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers,
Is a CRM Essential For Delivering Personalised Hotel Experiences?
Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and