Balancing System and Manual Forecasts for Ideal Hotel Budgeting
Question for Our Revenue Management Expert Panel: What is the “ideal” budget process for hotels? Is it relying entirely on tech-based forecasting, or also maintaining manual forecasts to ensure accuracy? (Question proposed by Mariska van Heemskerk) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy
How Can Independent Hotels Boost Direct Bookings Against OTAs?
Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
Best Luxury Travel Bags for Men
Alright, look - travel squeezes your life into strange little pockets. One minute you're gliding out of a car at Terminal 4 feeling like you've finally gotten ahead of your life, and the next minute you're sweating through a last-minute gate change and pretending your bag isn't low-key sabotaging you. A bag sets the tone. A good one calms you down, keeps your gear where it belongs, and gives you that "okay, I'm not falling
Greek Residency by Property Investment in 2026: A Full Overview
Greece continues to attract global investors seeking residency in Europe through a stable and transparent investment framework. As many countries tighten their migration policies, Greece remains open to international applicants, offering flexibility, security, and long-term value. The program provides access to European travel, education, healthcare, and business environments, while allowing investors to maintain residency without relocation. Below is a comprehensive explanation of how the Greek Golden Visa works, what investors should expect in 2026, and
How Unified Guest Data Cuts OTA Costs and Grows Direct Bookings
Every night, guests check into your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments, connect to Wi-Fi, and leave reviews. Then they check out, and most of that data either disappears into a disconnected system or sits untouched in a spreadsheet no one opens again. For independent hotel groups across Europe, this is the quiet cost no one talks about. And no, we're not talking about OTA commissions or the rising cost of Google Ads, even though those are painful enough. In this article, you'll learn about the slow, steady
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is
Three Sleep-Focused Upgrades Hotels Could Be Offering
When looking for a place to stay, most travelers want more than just a convenient place to lay their heads. Sleep tourism is a fairly new trend, but it’s one that has taken the industry by storm. It’s all about offering those additional little luxuries that make a stay particularly comfy and cozy, so that guests can have the best possible sleep night after night. Turning a basic hotel room into a sleep sanctuary can
Is Predictive Personalisation in Hospitality a Risk or Opportunity?
Question for Our Revenue Management Expert Panel: Does predictive personalisation in hospitality truly enhance the guest experience, or does it risk limiting spontaneity and the thrill of discovery? (Question proposed by Nikolas Hall) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales
How Hotels Integrate Music and Art for Memorable Guest Experiences
Question for Our Hotel Marketing Expert Panel How have hotels innovatively integrated music and art to enrich the guest experience, and how can these experiences be marketed to maximum advantage? (Question proposed by Moriya Rockman.) Our Marketing Expert Panel Moriya Rockman - Chief
Strategic Logistics Management for the Denver Hospitality Market
A visitor's weekend involves multiple hospitality touchpoints: hotel check-in, conference attendance, group dining, entertainment, and departure coordination. Each transition creates potential friction or an opportunity for excellence. The difference? Strategic logistics management that connects these experiences into one cohesive journey. Denver's hospitality market has evolved beyond isolated operations. Hotels, event