Data Collection Tips for Delivering Personalised Guest Experiences
Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan Jayamanne -
Hotel Concierge: Learn About Guest Services Representatives of a Hotel
A hotel concierge is a specialist customer service representative tasked with receiving guests, responding to guest needs, and helping to provide a pleasant all-around guest experience. In this article, you can learn more about a hotel concierge, what the role entails, and why these guest service reps are so valuable. Table of Contents: The Hotel Industry Explained What is a Hotel Concierge? Responsibilities of a Hotel Concierge Requirements for a Hotel Concierge What Is Les
Interview with Co-founder Daan De Bruijn of Bookboost
In this article, we interview Bookboost co-founder Daan De Bruijn. Bookboost helps accommodation brands manage customer data in efficient and innovative ways. This includes boosting overall understanding of the information, workflow automation, and possibilities for personalization. Bookboost empowers a better understanding of data and how to use it to connect with guests. Can you tell us a bit about yourself? I'm the Co-Founder of Bookboost. I have a
Forward-Looking Demand Data: The Secret to Optimising Revenue in Challenging Times
Name an area of life or work that the pandemic didn’t impact. It’s not easy to find one, is it? Especially in the hospitality industry, it feels like hardly anything is as it was before COVID. However, there’s one thing that has dramatically gained importance. It’s your ability as a
5 Innovative Ways to Engage Customers in Your Hotel Direct Booking Process
Many hotels are approaching direct bookings like they did five years ago. While the basics still apply, new opportunities have emerged to drive engagement and Conversion. In this article, you'll learn how to engage customers during booking and increase Conversion. Enhancing Your Hotel Direct Booking Process: a Key Asset for
How Can Hotels Benefit Most from Automation in Revenue Management?
Question for Our Revenue Management Expert Panel: Automation in revenue management can mean significant time-saving. Where can automation bring the most value to a hotel revenue management team and what tasks are best suited to automation? Our Revenue Management Expert Panel Dr. Betsy