New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New Sender Requirements for Gmail and Yahoo If you are unfamiliar, check out this blog post, Gmail and Yahoo's new sender requirements, which is a convenient primer on the latest updates for crafting emailed communication, with handy, "news-you-can-use" tips for increasing
Five Ways Lodging Businesses can Prepare for 2023
2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the labor gaps and learned they could do more with less. Guests became accustomed to using
Choosing the Right Target Market for a Restaurant To Ensure Success
Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market segment to focus efforts on. Table of Contents: What is the Restaurant Industry? What is
12 Tips for Hotels to Optimize Revenue in Low Demand Periods
For hotel owners, low season and other periods of low demand represent a major challenge, as fewer rooms being booked means less money coming in, and that can have serious cash flow repercussions. This is why it is so important to optimize revenue and ensure you are able to bring
Airline Course: List of Airline Educators with Top Courses!
The airline industry offers many rewarding careers but requires specific skills and qualifications. For this reason, various educators offer carefully designed airline courses. These can help you improve performance or become fully equipped for the future role you are looking to move into. Here, we explore the numerous airline courses
Mobile Check-In App for Hotels: What Are The Benefits?
In recent years, mobile check-in apps for hotels gained popularity due to the efficiency of guests and hotels. Since the check-in process is contactless and more hygienic, it has gotten an extra boost since the coronavirus pandemic. Not only do these methods cater to the needs of tech-savvy customers, but