9 Tips to Manage Online Hotel Reviews
While revenue management relates more to selling your product to the right person at the right time through the best distribution channels, online reviews are a rudimentary but equally important link that can't be ignored. A handful of poor reviews can have massive implications on your business, leading potential guests to look elsewhere for accommodation. A visible selection of positive reviews, on the other hand, gives your business an unmistakable hallmark of quality. When managing
How Augmented Reality is Revolutionizing the Travel Industry
Thanks to advances in smartphone technology, augmented reality has experienced a breakthrough over the past few years. It has emerged as a useful tool for businesses and marketers, allowing them to alter how customers perceive their surroundings. This has particularly benefited those operating in the travel industry, as they often sell experiences or physical environments that AR can enhance. In this article, you can see augmented reality's impact on the travel industry. Augmented Reality: Explained
10 Tips To Gain More Bookings With Your Hotel Website
Regarding hotel marketing, your website is the most important distribution channel you'll ever have. Your hotel website isn't just where potential guests can browse information about your business. It's also where customers can make direct bookings and ensure you don't have to fork out commissions usually associated with third-party agencies. It might seem taxing at first glance, but just a few changes can yield massive results. What Is a Hotel Website & Why is it
NRevPAR Clearly Explained!
Net revenue per available room, or NRevPAR, is used by those within the hotel industry as part of a wider revenue management strategy, helping them to assess overall business performance. As a KPI, the NRevPAR metric is similar to RevPAR, but factors in distribution costs. Therefore, it is arguably a more accurate performance indicator. What is NRevPAR? The NRevPAR metric is used to calculate the net revenue generated per available room in a hotel. In
11 Things to Consider When Choosing A Machu Picchu Package Tour
Visiting Machu Picchu is a dream for many travelers as one of South America's most iconic archaeological sites. Its ancient Inca ruins, rich history, and beautiful views offer an unforgettable journey. Today, immersive technology is transforming how people explore destinations like this. Modern tools can enhance the experience in exciting new ways, from virtual previews to augmented reality on-site guides. To get the most out of a visit, choosing vacation packages that blend traditional travel with immersive features is essential, creating the perfect trip. 11 Things You Must Know Before Choosing a Machu Picchu Tour Package Planning to visit Machu
Potential Impact of ChatGPT and other LLMs on the Booking Process
Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin - Revenue Management Professional Pablo Torres - Director, TEDUKA Tanya Hadwick - Group Revenue & Yield
8 Social Media Marketing Tips to Promote Your Hotel
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the hotel industry to promote their business. Table of Contents What Is Social Media Marketing? 8
Tips to Take Advantage of Changing Booking Behavior Before Your Competition
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased
Hotel Owners: Understanding the Role of a Hotel Owner
Hotel owners have an important role, as they are ultimately responsible for the business and ensuring the right employees are working in the right areas. In this article, you will learn about the role of a hotel owner, find out about hotel management companies, and explore different hotel management structures.
Night Auditor Duties & Responsibilities in Hotel: Everything to Know
Night Auditor duties and responsibilities in hotels involve helping guests during the night hours and balancing the day's accounts. Guests arriving at night may be checked in by the night auditor, who will also take reservations and see any requests that might arise. The night auditor's duties involve processing the