Types of Hotels: Exploring Classifications and Hotel Types
The types of hotels available to customers range from full-service and chain hotels, through to boutique hotels, lodges and inns. Hotels are generally categorized based on facilities, features and marketing. Hotel options are important because the various market segments will have different needs, preferences and budgets. Hoteliers can also identify a gap in the local market and shape their hotel around plugging that gap. In this article, you can learn all about the different types of hotels available to guests, what they have to offer, how hotels are classified in terms of star ratings, and much more. Table of Contents:
How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization
As consumers, we're surrounded by extreme personalization every day. Whether AI-driven provides product recommendations, options when booking an airline ticket or even adding extra pepperoni on a pizza, consumers are commonly exposed to personalization mechanisms in their online shopping experiences. Consumers Expect Personalization Consumers have come to expect personalization as a standard function. An overwhelming 70% say we will shop exclusively with brands that personally understand us. And for the businesses who invest in personalization,
3 Steps to Fight Price Disparities on Your Hotel Website
As travel comes back in full force, everyone is trying to claim their slice of the pie. So it’s no wonder you are running into price disparities between your hotel’s rates and those available on OTAs (online travel agencies) and metasearch engines. They’re inevitable, and as a savvy hotelier, you’ve got two options: accept them, or take action. In this article, you'll find actionable tactics you can use to fight price disparities and boost your
8 Ways to Improve Customer Experience in the Hospitality Industry
For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of
5 Ways to Transform Your Hotel Into a Smart Hotel
Hotel owners and other leaders within the hotel industry are constantly striving for new ways to reduce costs and improve the customer experience. One of the emerging trends within this area is smart hotel technology. In this article, you will learn more about what a smart hotel is, why it
Hospitality Course: An Overview of Courses & Hospitality Educators
A hospitality course can be a useful way to enhance your career prospects and open up new opportunities within the wider industry. Some courses will serve as ideal preparation for entry-level positions, while others will help to improve your chances of securing senior roles. Here, you will learn much more