8 Beautiful Destinations in Antarctica for a Wildlife Holiday
Antarctica feels like another planet, yet it is closer to your travel dreams than you think. Vast ice fields, blue glaciers, and extraordinary wildlife make every moment feel rare and rewarding. Whether you are a photographer, birder, or first-time polar explorer, you will find unforgettable encounters on sea and shore. With careful planning and the right operator, you can cruise among icebergs, step onto remote beaches, and watch penguins, seals, and whales in their element.
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Pablo Torres - Hotel Consultant Mariska van Heemskerk - Owner, Revenue
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Kamila Zawadzka - Marketing Lead, The
The Budgeting Blind Spots Hotels Can’t Afford in 2026
Many hotel budgets fail before they're even approved—not because the math is wrong, but because the thinking is outdated. Every year, many budgets collapse under the weight of assumptions. For 2026, the question shouldn't be how much you will spend, but how fast you can adapt. It's time to expose the blind spots that quietly cost hotels their edge. In this article, you’ll learn how to identify and fix budgeting blind spots for 2026. 5
17 Destination Marketing Strategies to Attract More Visitors in 2026
Destination marketing can be invaluable for anyone who makes money by increasing the number of people traveling to a location. This includes local and national governments, airlines, travel agents, entertainment venues, tourist attractions, and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help attract more visitors in 2026. Table of Contents: What is Destination Marketing? Why is Destination Marketing Important? Who is Responsible for Destination Marketing? 17 Destination Marketing Strategies to Attract More Visitors in 2026 1. Define the Unique Selling Points 2. Define Target Audience &
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Pablo Torres - Hotel Consultant Mariska van Heemskerk - Owner, Revenue
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Kamila Zawadzka - Marketing Lead, The
Why Context is Everything in Hotel Analytics: Six Real-World Lessons
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on
What Is EBITDAR and Why Does it Matter for Hotel Profitability?
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health. As a metric, EBITDAR is important because it helps to level the playing field when comparing businesses with different structures