How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s proven. Hotels that prioritize guest experience consistently see higher ADR, occupancy, and RevPAR. In fact,
A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty
It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing - particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans of hotels across the globe. 5 Revenue Management Tech-Driven Tips for Taming Uncertainty Before you
Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges
Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same time, fees need to be managed carefully to maintain high levels of guest satisfaction. In
Calculate RevPAR and Maximize Your Hotel’s Revenue
Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics of RevPAR calculations and how to use the results to grow your business toward a
Revenue Marketing Helps Hotels Gain Profit When Wins Fall Short
Hotels love a good win. Marketing celebrates record clicks, sales land big contracts, and revenue holds rates during slow seasons. Yet these surface victories don't always equal profit. They can hide weak margins and rising costs. True growth demands a shift in mindset. Instead of chasing numbers that look impressive but fail to strengthen the bottom line, hotels need a strategy that unites every department around profitability. Revenue marketing provides that framework, aligning sales, marketing, and revenue teams to drive smarter decisions. In this article, you'll learn how to adopt revenue marketing for lasting growth. What Is Revenue Marketing? Revenue
The Next Era of Hotel SEO Is Here and It’s Called GEO
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and very soon, they’ll allow travelers to book directly within the conversation. The New Visibility Game
Smart Strategies for Buying Wholesale Hotel Supplies in Bulk
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations around item quality and sustainability. In this article, you can explore what wholesale hotel supplies
The Insights & Misconceptions of Social Selling in Hospitality
Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter)Â Our Marketing Expert Panel Cory
The Basics of Revenue Management Explained!
Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels have a certain number of rooms and fixed costs, which must be met regardless of how many rooms are sold.
21 Key Technology Trends Emerging in the Travel Industry in 2026
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new