News2020-01-29T13:02:29+01:00




Luxury Travel Trends and Influences Making an Impact in 2025

Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)  Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales &

Overcoming Dynamic Pricing Challenges in the Hospitality Industry

Question for Our Revenue Management Expert Panel: What are the most common challenges faced when implementing dynamic pricing strategies in hospitality and how can they be overcome? (Question proposed by Diego Fernández Pérez De Ponga)       Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Niko Krauseneck -

How to Plan an All-Girls’ Camping Excursion

Planning an all-girls camping trip is a thrilling way to connect, relax, and make some unforgettable memories together. Statista states that by 2025, the camping market in the UK will generate approximately $923.63 million in revenue. We can expect this revenue to increase by 3.64% annually from 2025 through 2029, which would push the market volume to $1.07 billion by the close of 2029. Turning Camping Dreams into Reality for Female Adventurers A camping trip

Why Charter Buses Turn Travel into an Experience

As the jammed commute collides with the unfettered highway, a bus becomes so much more than a commute. It’s an opportunity to arrive at the office motivated, able to multitask, and ready to be in charge. Just imagine your team boarding a sleek, roomy coach with Wi‑Fi, comfortable seats, and panoramic windows. No more traffic delays or missed starts — everyone arrives together, focused and on time. Connection Begins with the First Mile This seamless

Best Time of Year to Walk the Camino de Santiago

Choosing the right time of year is arguably one of the most important decisions a pilgrim makes, directly impacting everything from accommodation availability to your daily walking experience. The "best" time depends entirely on your personal priorities: avoiding crowds, enjoying the weather, or seeking solitude. Here is a seasonal breakdown to help illustrate how different times of year shape the Camino experience. The Sweet Spot: Late Spring and Early Autumn (May-June & September) For most pilgrims, these months represent the optimal window to experience the Camino de Santiago in a balanced and sustainable way. Season Months Weather & Conditions

Hotel Marketing Checklist and Tips for Pre-Opening Success

Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka - Marketing Lead, The Orange Studio Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max

How Hotels Use Revenue Tools for Trend Prediction and Guest Insights

Question for Our Revenue Management Expert Panel: How can hospitality organisations leverage revenue management tools more effectively to uncover deeper insights into guest behaviour and forecast booking patterns with greater accuracy? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Pablo Torres - Hotel Consultant Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management

Micro-Stays Travel is Shaping Weekend Getaways with Technology

Travel has changed a lot over the years. Instead of carefully planning week-long escapes months in advance, more people are choosing quick weekend getaways that fit into their busy schedules. These micro-stays resulted in a new kind of travel culture, and technology has made them remarkably simple to arrange. In

Using Financial Data to Take Your Hotel’s Profit Game to the Next Level

In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of

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