Is Your Pre-Arrival Communication Generating Revenue? Track It.
Pre-arrival communication shapes the guest experience long before check-in, but are you measuring its real impact? Too often, hoteliers stop at vanity metrics like open rates and clicks. Those numbers may look good on paper, but they reveal little about guest satisfaction, loyalty, or revenue. The real opportunity lies in tracking the KPIs that show whether your messages are building trust, driving upsells, and bringing guests back. By digging deeper into the right pre-arrival metrics,
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best platforms to turn to to increase the number of hotel bookings you attract from customers.
11 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 11 of the best examples of its use within the hotel industry. Table of Contents: What is a 360 Video? What is the Difference
Hotel Management: Everything You Need to Know About Managing a Hotel
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage a hotel successfully, you will need certain skills and managerial knowledge. In this article, get detailed information on how to get started in the hotel management business. Table of Contents: What is The Hotel Industry? What is Hotel Management All About? What is the Difference
Three Sleep-Focused Upgrades Hotels Could Be Offering
When looking for a place to stay, most travelers want more than just a convenient place to lay their heads. Sleep tourism is a fairly new trend, but it’s one that has taken the industry by storm. It’s all about offering those additional little luxuries that make a stay particularly comfy and cozy, so that guests can have the best possible sleep night after night. Turning a basic hotel room into a sleep sanctuary can require some upgrades. Here are a few that hotels could be offering. Three Sleep-Focused Upgrades Hotels Can Offer to Improve Guest Experience Here are three
Five AI Shifts Reshaping the Hotel Guest Journey
Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide the full journey. In this article, you’ll learn five key ways the AI shift is
The Myth of “Full = Profitable” in Hotels
On paper, everything looks fantastic. Occupancy is high, revenue is growing, and hotel teams are running at full speed. And yet… profitability still feels weirdly fragile. Many hotels’ results look great on paper, the kind you’d happily show in a meeting, but volume doesn’t always buy peace of mind. In this article, you'll learn why traditional hotel metrics fall short and how a profit-first mindset helps you protect margins, simplify decisions, and sleep a little
20 City Marketing Strategies to Attract More Travelers in 2026
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you
Robots in the Travel Industry: 20 Real-World Examples
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk robotic assistants to security robots and robotic travel cases. This article takes a closer look at how robots transform tourism,
Hotel Marketing Checklist and Tips for Pre-Opening Success
Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka -