Identity Crisis in the European MICE Market
Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity Hotels Can’t Ignore Meetings, Incentives, Conferences and Exhibitions (MICE) can mean big business within tourism
Unleashing Data for Personalized Hotel Stays
Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships rather than merely completing transactions is vital to meet these expectations. Understanding Changing Guest Expectations
Revenue Management Guide: Calculating Costs & Quality Analysis
As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal to boost your hotel's profitability. Quick Menu: What Kinds of Hotel Costs Do You Take
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter,
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael J. Goldrich - Founder & Chief Advisor, Vivander Stephanie Smith-Sparks - Founder, Cogwheel
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and agencies. With so many tools available, this guide compares eight leading email marketing services, focusing
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new clients and demonstrate hotel or tourism services. In this guide, you'll learn how AI builders
The Basics of Revenue Management Explained!
Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels have a certain number of rooms and fixed costs, which must be met regardless of how many rooms are sold.
Guests Expectations in 2025: A Complete Guide on How to Engage Travelers
As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want
Revenue Management is About Much More Than Pricing
When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, "We've casually practiced revenue management in the past." As the consulting engagement kicks off, these hospitality professionals will say they understand the discipline even though they lack a