Digital Marketing for Restaurants: Trends to Follow in 2025
Digital marketing for restaurants has never been more important. Every industry today needs digital marketing, but it's especially vital in the hospitality sector. As technology has evolved and consumer habits have changed, digital marketing has changed, too, with new platforms and techniques emerging all the time. In this article, you'll discover the secrets of digital marketing and how it can work for your restaurant business. Table of Contents: What Is the Restaurant Industry? Why Is
Discover The Latest Business Travel Trends Business Travelers Desire
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions. Table of Contents: What is Business Travel? Business Travel is Growing 15 of the Latest Business Travel Trends 1. Bleisure Travel 2. Personalization
Boosting Occupancy: 7 Options for Hoteliers
"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is abundant in many locales. While app-based rental units are facing some headwinds, they remain a
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel
Guest Experience Trends Shaping 2025 and Beyond
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest Experience Trends Shaping 2025 and Beyond Here are eight guest experience trends that will shape 2025 and beyond. 1. Guest Satisfaction is Rising Guest satisfaction has been growing since the beginning of Q3 2022. Whether this is mainly the long-tailed
How to Outsource Airbnb Cleaning Service
Running a successful Airbnb requires more than a great location and appealing decor. It demands impeccable cleanliness. Guests expect spotless accommodations, and maintaining high hygiene standards is essential for positive reviews and repeat bookings. However, keeping up with cleaning, especially for hosts managing multiple properties or high turnover rates, can be challenging. That's where outsourcing cleaning services comes in. Where to Find a Good Maid for Your Airbnb When outsourcing Airbnb cleaning, you have two
10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf -
Using Financial Data to Take Your Hotel’s Profit Game to the Next Level
In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics
Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep