Ancillary Revenue Guide: Optimize Revenue for Your Hotel
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each individual hotel guest. In this article, you can learn all about ancillary revenue and learn
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about
Booking Engine Hotels: How to Choose the Right Hotel Booking Engine
The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the hotel does not need to pay commission fees and gains access to valuable customer data.
What Is a Hostel? A Full Hostel Guide for Hoteliers
What is a hostel tends to be asked more and more these days as travel becomes both more affordable and practical. It touches on people's desire to explore and to have safe accommodations during trips. The fundamental importance of hostels is tantamount to the importance of those qualities. An enjoyable trip depends on the assurance of safety while still giving you a sense of adventure and continually growing excitement. In this article, you'll learn how
Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth
A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your goals and deliver strategic growth. In this article, you can discover the services offered by hospitality marketing agencies, the benefits of hiring them, how to select the right agency for your needs and how to assess your return on investment.
Exploring the Difference Between a Hotel and Resort: Key Industry Insights
To understand the difference between a hotel and resort, you need to explore their core functions. Hotels primarily exist to provide accommodation and key amenities, whereas resorts serve as comprehensive travel destinations. Professionals working in the industry need to understand this difference because it has a major bearing on operations. The distinction influences the guests that will visit, the facilities provided, how the business is advertised, and more. In this article, you can learn all
Differences Between a Hotel and a Motel Clearly Explained
Differences between a hotel and a motel are typically seen within the spheres of target demographics, their provided services, and overall design. However, you'll also see considerable variation in these categories, ranging from utilitarian overnight services to luxury accommodation. These distinctions help to inform travelers and guide management or expansions. In this article, you'll discover their fundamental differences and characteristics, along with the business strategies that leverage their unique qualities. Table of Contents: Understanding Hotels
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical,
The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build