The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40%
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry? Why is Focusing on the Hotel Guest Experience Important? What is Self-Check-in Hotel Software? Self-Check-in
What Guests Really Want – and 5 Ways Hotels Can Deliver
Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally follow. Here are five ways to make it happen. 5 Ways a Hotel Can Deliver
Restaurant Advertising Trends You Should Know About in 2025
Restaurant advertising has never been more vital in today's competitive dining landscape. As eating habits evolve and food trends emerge, diners constantly seek new culinary experiences and convenient dining spots. This guide explores cutting-edge restaurant advertising strategies to help your establishment attract more customers and boost revenue. Table of Contents: What Is the Restaurant Industry? The Significance of Restaurant Advertising 18 Major Restaurant Advertising Trends for 2025 Your Website & SEO Emphasis on Cleaning Local
A Strategic Guide to Choosing the Perfect Celebration Venue in Any City
The success of any celebration, from an intimate birthday dinner to a large-scale wedding reception, hinges on the choice of venue. The right space sets the mood, accommodates your guests comfortably, and brings your vision to life. But when you're faced with a world of options, especially in a city you're unfamiliar with, how do you make the right choice? This guide provides a clear framework for selecting the ideal venue, no matter where your event takes you. Find and Choose the Right Event Venue in 3 Phases Finding the right venue begins with smart searching and careful vetting so
Top Tips to Keep Hotel Revenue Management Teams Trained and Updated
Question for Our Revenue Management Expert Panel: What are the most impactful ways to ensure a hotel's Revenue Management team stays up to date with industry trends and best practices? (Question proposed by Diego Fernández Pérez De Ponga) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant,
The Insights & Misconceptions of Social Selling in Hospitality
Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology, New York University
What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle
Hotel Costs: A Complete Guide to Customer Costs and Fees
Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost
The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left