AI in Hospitality: New Trends in Booking Behavior and Distribution
What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a short time. But you can already see an impact in many areas of the hospitality industry. That goes for both hotels and travelers. Let’s look
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences
Hotel Technology Trends: 26 Upcoming Innovations You Must Know for 2026
Modern hotels appeal to customers in several ways, including the quality of customer service, the facilities on offer, the property's design, and hotel technology. This technology is often used to deliver a superior customer experience. It is especially important to do so in the post-COVID era, when those customer expectations have changed, and people need more reassurance to travel. In this article, you can read the latest hotel technology trends for 2026. Table of Contents:
What is Revenue Management?
What is revenue management, and why does it matter so much to hospitality brands? Essentially, it's a data-driven approach to anticipating demand and adjusting pricing and distribution in order to maximize earnings. Revenue management is crucial for hotels and similar businesses because they have fixed costs to contend with. When hotels are able to accurately forecast demand, they can take steps to ensure these fixed costs are always covered. In this article, you'll learn what
Hotel Reception Staff Role in Revenue Management Success
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception that at first had allowed us to keep the room until 16 x then change everything saying that it was booked." Ouch. Obviously, there needed to be a better understanding between the guest and reception staff regarding the ability of
Five AI Shifts Reshaping the Hotel Guest Journey
Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide the full journey. In this article, you’ll learn five key ways the AI shift is
The Myth of “Full = Profitable” in Hotels
On paper, everything looks fantastic. Occupancy is high, revenue is growing, and hotel teams are running at full speed. And yet… profitability still feels weirdly fragile. Many hotels’ results look great on paper, the kind you’d happily show in a meeting, but volume doesn’t always buy peace of mind. In this article, you'll learn why traditional hotel metrics fall short and how a profit-first mindset helps you protect margins, simplify decisions, and sleep a little
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel
9 Top Tips for Effective Pricing Strategies for Hotels & Resorts
An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective,