Top Tips for Marketing and Selling Conference and Event Spaces
Question for Our Hotel Marketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success? Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development,
7 Common Revenue Management Mistakes and How to Avoid Them
Imagine a well-located boutique hotel. The guests enjoy themselves, and while it's slow, it is low season. However, as high season approaches, many rooms remain empty while other nearby properties fill. What's Making Nearby Hotels More Attractive? On the surface, there's no obvious reason why guests are choosing the competition. A little sleuthing shows that these hotels use dynamic pricing and have had many favorable reviews. The reviews boost the property's brand reputation and visibility
Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth
A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your goals and deliver strategic growth. In this article, you can discover the services offered by
Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success
Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential, managing these bookings is frequently hindered by manual processes and outdated systems. 8 Insights on How Group Booking Automation Boosts Hotel Success Automation offers a
What Happens When a Franchise Becomes a Reputation Risk
It starts with a single post. A blurry photo, a furious caption, or a customer claimed to have suffered food poisoning at one franchise location. By morning, it’s trending. By noon, local news runs it. And by dinner, it’s a national headline. Corporate PR scrambles, franchisees panic, and search results fill with angry reviews. The International Franchise Association estimates that billions are lost every year to reputation crises. And once trust slips, it doesn’t just hurt one store. It infects the whole brand. In this article, you’ll learn how a single misstep can spread online and what steps franchises can
Travel Trends: 26 Opportunities for the Travel Industry in 2026
Travel trends are the various behaviors, preferences, strategies, and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors, and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists with efforts to either meet or exceed customer expectations. Additionally, adopting new trends can provide a vital competitive edge. In this article, you'll learn about
Revenue Management Consulting; Benefits of Hiring a Consultant
It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your hotel. Table of Contents: What Is a Consultant? Why Hotels Need to Hire a Revenue
How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry.
Inbound Tour Operators: Strategic Alliance for Hotel Growth
Inbound tour operators are key players in the international travel and hospitality industry. Tourists use these services to make sure their international trips live up to their dreams. Meanwhile, the hospitality sector ensures the same by working with inbound tour operators, expanding their base into the international sector at the
Hotel Rooming List: Essential Guide for Efficient Guest Management
A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be