Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and Digital Marketing With over 90%* of hotel searches conducted on Google, hotels need a powerful
Mastering the Art of Multi-Property Management
This article explores the nuances of managing multiple hotel properties. It emphasizes the importance of creating a unified guest experience, utilizing advanced technology to enhance operational efficiency, and incorporating local cultures into service delivery. You find three topics that discuss increasing guest loyalty, optimizing revenue, and maintaining competitiveness in the hospitality industry. Introduction to the Dynamics of Managing Multiple Properties In the hospitality realm, managing multiple properties is more than just expanding venue numbers—it's a
Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system.) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just a few real-life concerns in today’s emerging AI. Yet, as hoteliers and a society, we
The Latest Technology Trends in the Hospitality Industry of 2025
It is critical to not only keep track of the latest technology trends in the hospitality industry, but to move with the times because the industry is highly competitive, and those who do not adapt are left behind. Customer expectations and requirements are continually shifting. In this article, you can learn more about the latest tech trends for 2025, which hospitality companies need to be aware of. Table of Contents: What is Hospitality Technology? Why is Hospitality Technology Essential for Companies Operating in the Hospitality Industry? Reasons to Stay Up to Date With the Latest Hospitality Technology Trends? What Developments
Greeting and Welcoming Guests: How to Make a Great First Impression
Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression, so make it a good one. In this article, you will learn all about greeting
Spa Software: How to Choose the Best Software for Your Spa?
Spa software is used within spas, beauty salons and similar businesses to manage day-to-day operations. The software typically allows you to manage bookings and finances, create employee schedules, and oversee inventory information. The importance of spa software lies in its ability to help staff manage important information. This includes data related to customer bookings and information relevant to spa employees. In this article, you can learn more about spa management software and why it is
Hotel Email Marketing: Types, Strategies and Top Tips
Hotel email marketing is a form of online marketing that allows hotels to regularly engage with past, potential, and future guests. Marketing emails typically share news and information about hotel services, special offers, and local attractions. In this article, you will learn about the different types of marketing emails, understand
Hyatt Hotel Brands: Learn About All the Hyatt Brands
Hyatt hotel brands describe the various hotels, resorts, and other properties owned, operated, or licensed by Hyatt Hotels Corporation. Each of the brands brings some form of unique experience, service, and more to its guests. The importance of the Hyatt hotel brand is largely in how it demonstrates different business
Hilton Hotel Brands: Learn About the Biggest Hilton Brands
Hilton hotel brands highlight how a single company can encompass multiple domains while retaining its identity. The company has expanded into a wide variety of different markets while maintaining full consistency in Hilton's overall branding. The importance of the Hilton hotel brand is, in many ways, synonymous with the importance