The Metrics Every General Manager Should Track
Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new metrics like customer loyalty, engagement, and lifetime value, and the results speak for themselves. 40%
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry? Why is Focusing on the Hotel Guest Experience Important? What is Self-Check-in Hotel Software? Self-Check-in
What Guests Really Want – and 5 Ways Hotels Can Deliver
Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally follow. Here are five ways to make it happen. 5 Ways a Hotel Can Deliver
Restaurant Advertising Trends You Should Know About in 2026
Restaurant advertising has never been more vital in today's competitive dining landscape. As eating habits evolve and food trends emerge, diners constantly seek new culinary experiences and convenient dining spots. This guide explores cutting-edge restaurant advertising strategies to help your establishment attract more customers and boost revenue. Table of Contents: What Is the Restaurant Industry? The Significance of Restaurant Advertising 18 Major Restaurant Advertising Trends for 2026 Your Website & SEO Emphasis on Cleaning Local
7 Hotel Revenue Management Myths Costing You Money
Every day, in conversations with hoteliers like you, we hear the same revenue beliefs pop up. Old habits and assumptions that quietly drain profits, cost bookings, and steal the hours you'd rather spend delighting guests. It's time to change that. In this article, you'll learn seven of the most common misconceptions in revenue management and how to replace them with better strategies to boost RevPAR, set rates with confidence, and win back time for what matters most. Myth 1: "Maximizing Occupancy Is Always the Goal" Reality: The real target is RevPAR (revenue per available room), not a full house at
AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?
AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has the potential to change how guests book hotels. It’s a new kind of AI agent
8 Revenue Management Trends Transforming the Hotel Industry
The hotel industry in 2025 is undergoing a profound transformation, driven by technological advancements, shifting guest expectations, and the demand for sustainable practices. Revenue management has become a cornerstone for success in the hospitality sector, leveraging data and innovation to maximize profitability. 8 Revenue Management Trends Transforming the Hotel Industry This article delves into the top trends reshaping revenue management in 2025 and how hotels are adapting with forward-thinking strategies. 1. AI and Machine Learning
Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals
A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent
What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service;
What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle