Are Guests Ready for Dynamic Pricing in Hotel Ancillary Services?
Question for Our Revenue Management Expert Panel: Are hotels ready to effectively implement dynamic pricing for ancillary services? Are guests ready to accept fluctuating prices for ancillary services? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Niko Krauseneck - Founder, RevenueRebel
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and
Hospitality in 2026: How Tech is Powering the Future of Hotels
For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property management system (PMS) is no longer just the chunky digital filing cabinet in the back office. It is the engine driving real innovation and outstanding experiences across the entire hotel. That means empowering staff with more time to connect with guests, enabling new business models
Hoteliers Beware: AI Versus Search Is a False Narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding it. And it has the power to supercharge every hotel’s Find, Book, and Grow strategy too. Why Search Is Becoming an AI-Powered Journey The problem isn’t that search is disappearing. It’s that we’re still thinking about it in the old way. Search used to be a moment: type, click, compare, book. Now, it’s a process. Travelers ask, refine, challenge, and explore. The shift isn’t from search to AI. It’s from
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is
Best Luxury Travel Bags for Men
Alright, look - travel squeezes your life into strange little pockets. One minute you're gliding out of a car at Terminal 4 feeling like you've finally gotten ahead of your life, and the next minute you're sweating through a last-minute gate change and pretending your bag isn't low-key sabotaging you.
Greek Residency by Property Investment in 2026: A Full Overview
Greece continues to attract global investors seeking residency in Europe through a stable and transparent investment framework. As many countries tighten their migration policies, Greece remains open to international applicants, offering flexibility, security, and long-term value. The program provides access to European travel, education, healthcare, and business environments, while allowing
Traveling to Qatar in 2026: When to Go, What to Expect, and How to Plan
Over the past few years, Qatar has moved beyond its former image as primarily a transit hub or a destination for short business trips. Following major international events, the country’s infrastructure has changed noticeably: new districts have emerged, transportation systems have improved, and the range of hotels and leisure options