The Next Era of Hotel SEO Is Here and It’s Called GEO
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and very soon, they’ll allow travelers to book directly within the conversation. The New Visibility Game
Smart Strategies for Buying Wholesale Hotel Supplies in Bulk
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations around item quality and sustainability. In this article, you can explore what wholesale hotel supplies
Cliches About Revenue Management, Guests’ Quality, and Brand Reputation
What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who practice revenue management know it's the opposite. During low season, you can sell your rooms
Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture and expand on short-term rental options in China. In this article, you'll see Airbnb's work
AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn about the role of AI agents in the travel industry, how they are delivering business value, and the types of agents that are being deployed.
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful scenario into a smooth process. What Does Overbooking in Hotels Look Like? Overbooking can feel
20 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible
Is Your Pre-Arrival Communication Generating Revenue? Track It.
Pre-arrival communication shapes the guest experience long before check-in, but are you measuring its real impact? Too often, hoteliers stop at vanity metrics like open rates and clicks. Those numbers may look good on paper, but they reveal little about guest satisfaction, loyalty, or revenue. The real opportunity lies in
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you
11 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings,