What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle the pressure, maintain integrity, and turn tricky conversations into alignment. The Reality of Forecasting Pressure Let's be honest: every hotel wants to beat last year's
Hotel Costs: A Complete Guide to Customer Costs and Fees
Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost of a stay and affect how much revenue the hotel generates from customers. In this article, you will find explanations of the most common hotel
The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left on the table. Modern revenue management isn’t about following the same old playbook. It’s about evolving, thinking bigger,r and leveraging technology to drive profitability. In
Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management
Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management Hoteliers can take multiple paths to profitable revenue management within this framework. It includes: Data
How Cancellation Policies Impact Hotel Revenue and Demand
Cancellations are part of hotel life, but the stress they create doesn't have to be. The real challenge is knowing how to set a policy that protects revenue without pushing guests away. The right cancellation terms influence bookings, guest confidence, pricing power, and even your market position. In this article, you'll learn how smart cancellation policies help hotels stay competitive, maintain steady revenue, and manage demand more effectively, even when guests change their plans. What Is a Cancellation Policy? At its core, a cancellation policy defines how and when a guest can cancel (or modify) a reservation, and what happens
Only 12% of Hotels Use WhatsApp Marketing. Should You?
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity for properties to explore WhatsApp for guest communication. In this article, you'll learn how WhatsApp
How Boutique Hotels Use Revenue Technology to Grow Profitability
Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll learn how an advanced revenue management system (RMS) can help you protect what makes your
How to Write a Hotel Welcome Card for Guests + 5 Free Examples
A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the
Top Tips to Keep Hotel Revenue Management Teams Trained and Updated
Question for Our Revenue Management Expert Panel: What are the most impactful ways to ensure a hotel's Revenue Management team stays up to date with industry trends and best practices? (Question proposed by Diego Fernández Pérez De Ponga) Our Revenue Management Expert Panel
The Insights & Misconceptions of Social Selling in Hospitality
Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter) Our Marketing Expert Panel Cory