What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as average revenue per user. Table of Contents: What Does ARPA Stand for? Why ARPA Is Important for Hotel Profitability? How Do You Calculate ARPA? Essential
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and agencies. With so many tools available, this guide compares eight leading email marketing services, focusing
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new clients and demonstrate hotel or tourism services. In this guide, you'll learn how AI builders
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)Â Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales &
What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Mark Fancourt - Principal Consultant & Co Founder, TRAVHOTECH Alan Young - VP, Product Management, Infor Shobhit Saxena - Manager,
Le Negresco: A Place of Unforgettable Art and Beauty
Le Negresco is not simply a five-star hotel on the Promenade des Anglais. It is a landmark that blends art, history, and refined hospitality in one extraordinary setting. Since 1913, this iconic Nice property has welcomed royalty, artists, and world leaders while preserving its distinctive character. From museum-worthy interiors to Michelin-starred dining, every detail reflects French heritage and Riviera elegance. In this article, you will discover what makes Le Negresco a timeless cultural and luxury
Business Travel to Japan: Digital Preparation Guide
Business travel in Japan demands a high level of digital preparation, which highlights your professional credibility level. Your digital setup is an operational tool needed for all formats, whether it's an executive meeting in Osaka, corporate travel in Japan, or a trip, combined with some leisure stay. Japan is one of the leading countries from the point of view of technological development, but its system functions by local standards. Proper preparation for business travel is
8 Beautiful Destinations in Antarctica for a Wildlife Holiday
Antarctica feels like another planet, yet it is closer to your travel dreams than you think. Vast ice fields, blue glaciers, and extraordinary wildlife make every moment feel rare and rewarding. Whether you are a photographer, birder, or first-time polar explorer, you will find unforgettable encounters on sea and shore.
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel