7 Hotel Revenue Management Myths Costing You Money
Every day, in conversations with hoteliers like you, we hear the same revenue beliefs pop up. Old habits and assumptions that quietly drain profits, cost bookings, and steal the hours you'd rather spend delighting guests. It's time to change that. In this article, you'll learn seven of the most common misconceptions in revenue management and how to replace them with better strategies to boost RevPAR, set rates with confidence, and win back time for what
Food and Beverage Analytics Driving Hotel Profitability Growth
In lifestyle and full-service hotels, Food and Beverage (F&B) can generate 40–50% of total revenue. Sustaining profitability means attracting and retaining high-value guests, boosting in-house spending, ensuring satisfaction, and controlling costs. Yet data silos make this difficult, with PMS, POS, and finance systems often disconnected. While hotels focus on room revenue, F&B is equally essential, especially in resorts and lifestyle properties. In this article, you’ll learn strategies and tools to optimize F&B performance and profitability.
AI in Hospitality: New Trends in Booking Behavior and Distribution
What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a short time. But you can already see an impact in many areas of the hospitality industry. That goes for both hotels and travelers. Let’s look
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences
How to Improve Hotel Profit Margin With Smart Strategies
Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for weather, seasonal changes, improvements, etc. In this article, you'll learn techniques to calculate your profit margin, integrate it with industry benchmarks, and strategically leverage those metrics. Quick Definition: "Hotel profit margin is the percentage of revenue your hotel keeps after
AI and Revenue Management: 3 Avoidable Mistakes for Hotels
Lightning‑fast data analysis, conversational deep dives into performance trends, and drastically reduced reporting workloads. AI promises hospitality leaders unprecedented speed and efficiency. It’s no wonder the industry is buzzing with excitement. Yet in today’s AI gold‑rush environment—full of hype, noise, and fear‑of‑missing‑out messaging—the risk of missteps has never been higher. Emerging technologies always carry risk, but hotels can mitigate it by learning from the most common pitfalls appearing across the industry. In this article, you’ll
From Fragmented PMS to Forecast Confidence: A Case Study
Managing revenue across multiple properties is complex. When different PMS systems, inconsistent data, and slow reporting are added to the mix, clarity disappears quickly. Revenue teams spend more time reconciling numbers than shaping strategy, and forecast confidence begins to erode. In multi-PMS environments, trust in data becomes the real bottleneck. This article shows how a multi-property hotel operator turned fragmented data into confident forecasting, stronger RGI performance, and faster decisions you can rely on. The
Hotel Marketing Checklist and Tips for Pre-Opening Success
Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka -
How Hotels Use Revenue Tools for Trend Prediction and Guest Insights
Question for Our Revenue Management Expert Panel: How can hospitality organisations leverage revenue management tools more effectively to uncover deeper insights into guest behaviour and forecast booking patterns with greater accuracy? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management,
How to Spend 2 Weeks in Sri Lanka
Surrounded by a 1335 km coastline, framed by coconut trees and countless varied beaches, few visitors have complained after visiting the remarkable island nation of Sri Lanka. Measuring hardly 240 km across from its widest point, this pearl of the Indian Ocean may seem small in size, but it holds