Hotel Greeting: Essential Guide to Welcome Guests Successfully
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the tone of a guest's stay and can also help to manage expectations. In this guide,
Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a 1-star hotel will expect only basic standards. In this article, you can examine what hotel
Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development, Vienna
Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels in 2025 In this article, we’ll explore 6 key trends driving this transformation and why
Hotel Trends: Discover The Latest Hotel Industry Trends for 2026
Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding the Factors Driving the Main Hotel Trends Emerging Technology Lifestyle Changes 21 Important Hotel Trends for 2026 1. Sustainability 2. Staff & Labor Shortages 3. Personalization 4. Artificial Intelligence (AI) 5. Wellness and Spas 6. Unique Experiences 7. Emphasis on
How Boutique Hotels Use Revenue Technology to Grow Profitability
Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll learn how an advanced revenue management system (RMS) can help you protect what makes your
AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?
For hoteliers looking to find customers, convert them to Book, and grow revenue amid stiff competition, smarter data insights are necessary. But if more isn't done to bring system data together in a cohesive, intelligent, and integrated way, commercial teams will flounder, unable to deliver hard, fast ROI. The Balancing Act of Modern Hospitality Hotels operate in one of the most complicated industries, where every aspect of operations is a priority, and guest experience is
Revenue Management is About Much More Than Pricing
When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, "We've casually practiced revenue management in the past." As the consulting engagement kicks off, these hospitality professionals will say they understand the discipline even though they lack a
Maximizing Revenue for Extended Stay Accommodations: Challenges and Opportunities
Extended stay accommodations and serviced apartments represent a small but fast-growing portion of the European hospitality sector, with the market projected to grow (1) at CAGR of 12.3% from 2024 to 2030. The segment’s relatively rapid growth should come as no surprise as more travelers are booking trips that blend
Hotel Industry Challenges: A Guide for Hoteliers
Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a