5 Reasons Your Hotel Needs a Multi-Channel Communication Strategy
Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’s upselling strategy. From email and SMS to front desk conversations, learn how a multi-channel approach and data-driven technology can improve guest satisfaction, increase revenue, and create memorable experiences that set your hotel apart. Engage Guests on Their Terms: The Key to Effective Upselling A guest walks through your hotel’s doors, tired after a long flight and ready to unwind.
The Vital Role of Revenue Management and Brand Reputation
It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without being found, the hotel won’t get the bookings. Once found, ratings and reviews encourage prospective
The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital World
The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to modern travelers' expectations, maximizing efficiency and profitability. The Evolution of Hotel Technology Over the past
Hotel Check-in Timing and Process Explained
Hotel check-in timing refers to when guests can check into a room or check out after their stay. It's often best to consider it as a window where staff and guests can align their needs. The timing is important to guests because it can limit or control their schedule. At the same time, it's important to hoteliers as it allows for housekeeping, guest satisfaction, and overall management of a property. In this article, you'll learn
What to Expect on an Everest Base Camp Helicopter Tour
For many travelers, standing face-to-face with Mount Everest is the ultimate bucket list dream. But trekking for days through rugged terrain and high altitudes isn't practical for everyone. That's where an Everest Base Camp helicopter tour comes in. In just a few hours, you can soar above the Himalayas, land near the world's tallest peak, and witness breathtaking views. This guide explains what to expect, from altitude and key stops to safety and costs, so you're fully prepared for this once-in-a-lifetime experience. Let's take a look at what's in store for you above the clouds. What is an Everest Base
Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth
Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say yes to the wrong group, and you could block high-value bookings. Say no, and you
Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth
A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will
Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success
Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential,
Airbnb Pricing Strategies: Ultimate Guide for Revenue Management
Airbnb pricing strategies are the different approaches used to determine the rates Airbnb properties charge guests. There are a variety of different methods available and many hosts will use a combination of approaches. Adopting the right pricing strategy in the right moment is important for maximizing the amount of revenue