Creating a Data-Driven Culture in Hotels: Why just getting a BI platform is not enough.
Hotels across the globe have made massive investments in business intelligence (BI) solutions in recent years. From revenue and finance to operations and marketing, data is flowing in more ways than ever before. Yet, many hotel teams still struggle to make truly data-informed decisions. Why? Buying a BI platform is easy. Embedding it into the fabric of how your teams think, decide, and act? That’s the hard part, but it’s also where the real value
Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth
Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say yes to the wrong group, and you could block high-value bookings. Say no, and you
How LA Hotels Cater to the Entertainment Industry’s Unique Needs
The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious design, responsive staffing, and strong service collaborations. 8 Ways How LA Hotels Cater to the
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms If you still evaluate performance primarily through occupancy and ADR, you are only seeing part of the picture. Rooms remain your foundation, but modern revenue
How Language Basics Make Travel Navigation Less Stressful
Travel can fill you with hope as you enter a fresh place. A street with new sights can lift your mood. Trouble can arise when local speech feels unclear. A small phrase can turn confusion into ease. Each short word can guide your route through a city that once felt too large. Smooth Travel Starts with Simple Speech and Smart Tools A digital tool can support this progress. For instance, a visitor in the United
21 Key Technology Trends Emerging in the Travel Industry in 2026
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2026. Table of Contents: What is Travel Technology? Why Should You Keep Up With the Latest Tourism & Travel Technology Trends?
What to Expect on an Everest Base Camp Helicopter Tour
For many travelers, standing face-to-face with Mount Everest is the ultimate bucket list dream. But trekking for days through rugged terrain and high altitudes isn't practical for everyone. That's where an Everest Base Camp helicopter tour comes in. In just a few hours, you can soar above the Himalayas, land
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform