21 Hot Digital Trends in the Tourism Industry to Explore in 2026
The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing customer service. Table of Contents: 21 Hot Digital Trends for the Tourism Industry in 2026
Can Metrics from Other Industries Bring Value to Hospitality?
Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Alenka Litherland-McMahon - Managing Director, Hotel Revenue Services Limited
Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Luminita Mardale - Director Of Marketing And Business Development, Vienna
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has
How Boutique Hotels Use Revenue Technology to Grow Profitability
Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll learn how an advanced revenue management system (RMS) can help you protect what makes your hotel special, while unlocking new opportunities for growth. 7 Ways Boutique Hotels Can Use Revenue Technology to Grow Profitability With the following revenue tools, boutique
How Food and Beverage Management Drives Hotel Profitability
Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost every aspect of a guest's stay. In this article, you'll discover how to leverage F&B
11 Things to Consider When Choosing A Machu Picchu Package Tour
Visiting Machu Picchu is a dream for many travelers as one of South America's most iconic archaeological sites. Its ancient Inca ruins, rich history, and beautiful views offer an unforgettable journey. Today, immersive technology is transforming how people explore destinations like this. Modern tools can enhance the experience in exciting new ways, from virtual previews to augmented reality on-site guides. To get the most out of a visit, choosing vacation packages that blend traditional travel
Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success
Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential,
Airbnb Pricing Strategies: Ultimate Guide for Revenue Management
Airbnb pricing strategies are the different approaches used to determine the rates Airbnb properties charge guests. There are a variety of different methods available and many hosts will use a combination of approaches. Adopting the right pricing strategy in the right moment is important for maximizing the amount of revenue
Are You Forecasting Right? Tips to Optimize Your Hotel Revenue
Running a hotel without forecasting is like driving without a map—you might eventually get there, but not without many unnecessary detours. Forecasting isn’t just for big hotel chains—the independent properties stand to gain the most from a clear picture of what’s ahead. Let’s explore how forecasting can help you to