How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
The Housekeeping Robots Driving Hospitality Industry Innovation
Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now. Table of Contents: Understanding Robotics in the Hospitality Industry What is a Housekeeping Robot in
Hospitality Consulting: What is It and How Can It Benefit You?
Advisors offer Hospitality consulting services to help hospitality businesses improve operations, boost customer satisfaction, and achieve better financial results. Consulting can take many forms, and in this article, you will learn about different types of hospitality consulting and why they are so valuable. Table of Contents: What is Hospitality Consulting? Why is Hospitality Consulting Important? The Different Types of Hospitality Consultants 10 Key Benefits Associated With Hiring a Hospitality Consultant Improve Strategic Planning Enhance Customer
Hotel Room Category: Learn About Categorizing Hotel Rooms
Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what both parties expect. Guests can specify what kind of experience they're looking for, and owners can ensure the guest's satisfaction. In this article, you'll learn
Hotel Rooming List: Essential Guide for Efficient Guest Management
A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be large and complex and a rooming list can provide clarity and help with personalization. In this article, you can fully explore the role of a hotel rooming list, examine the most crucial components and learn how to optimize these documents and related systems to enhance operational efficiency. Table of Contents:
The Latest Travel Marketing Tips to Optimize Your Results in 2025
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips for 2025 to help you improve your performance and results. Table of Contents What Is
Key Card Types: A Complete Guide to Modern Access Systems
Key card systems incorporate various technologies to provide a more secure form of access control to both the hospitality and business sectors. The card's digital authentication provides extra security and ease of use. A card will not just replace locks, but improve a location's security and privacy. In this article, you'll discover how to best leverage key cards, strategic optimization to get the most out of them, and how to benefit from their security features.Â
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical,
The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build