Hotel Greeting: Essential Guide to Welcome Guests Successfully
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the tone of a guest's stay and can also help to manage expectations. In this guide,
23 Revenue Management Strategies to Grow Your Hotel Business
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents What Is Revenue Management? 15 Revenue Management Strategies 1. Analyze the Market 2. Pricing Optimization
Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a 1-star hotel will expect only basic standards. In this article, you can examine what hotel
Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development, Vienna
Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management
Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management Hoteliers can take multiple paths to profitable revenue management within this framework. It includes: Data Technology Competitive Analysis Brand Reputation Channel Management Starting and Dynamic Rates These elements of revenue management may surprise some hoteliers since there’s a common misconception
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter,
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The
Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star
Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf -
Using Financial Data to Take Your Hotel’s Profit Game to the Next Level
In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics