What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling -
How Hotel Competitor Analysis Can Improve Your Market Position
Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you to changes in competitors' approach. In this article, you can explore tried and tested methods
What AI-Driven Discovery Means for Hotel Revenue?
AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and direct demand capture. For revenue managers, visibility in AI-generated answers is becoming a commercial priority. In this article, you'll learn how AI discovery affects hotel
Hotel Activities: Essential Guide to Engaging Guest Experiences
Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help separate your hotel from rivals. In this article, you will discover some of the most
Why Most Hotel AI Pilots Fail and How to Fix Yours
Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the impact is nowhere. In this article, you will learn a five-step framework for choosing the right AI workflow, pressure-testing it, and proving measurable returns before you scale anything further. Why Most Hotel AI Programs Stall The pattern repeats itself in property after property. A vendor pitches an AI agent, a senior leader forwards a LinkedIn thread, and suddenly your teams are running three pilots across reservations, revenue, and marketing. None
How Digital Travel Authorizations Are Shaping Hotel Stays in 2026
Digital travel authorizations are changing the way you plan international trips. By understanding how these systems interact with hotel operations, you can streamline check-ins, enhance your stay, and reduce last-minute travel stress. This guide explains the impact on hotels and how you can use these insights to improve your experience. How Travel Authorizations Affect Hotel Operations Electronic travel authorizations have become a standard part of international travel. Hotels now encounter guests who arrive with digital
What Would Your Ideal Revenue Management AI Agent Do?
Question for Our Revenue Management Expert Panel If you could design just one AI Agent to support your revenue management projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot
What AI-Driven Discovery Means for Hotel Revenue?
AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and
Hotel Activities: Essential Guide to Engaging Guest Experiences
Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing
What Does ChatGPT’s Booking Shift Mean for Hotels
AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers,