Why Hotel Marketing Teams Are Rebuilding Their Content Workflows
Hotel marketing content used to mean a website page, a seasonal email, and maybe a blog post once a month. That's changed. Guests now expect fresh, relevant content across a dozen channels at once, and the old way of producing it just can't keep up. Here's what's driving the shift, and what you can do about it. What Changed in Hotel Content Demands A few years ago, one marketer could reasonably manage a property's entire
How Smart Access Technology is Transforming Guest Experience
In the hospitality industry, the first impression often begins long before a guest steps into their room. The way guests access a property and its amenities often shapes their first impression of the overall experience. For years, the magnetic stripe key card was the standard, a significant step up from metal keys. Today, however, guest expectations have evolved, and technology has advanced far beyond that simple swipe. Smart facility access is no longer a futuristic
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Paul Ryan - CEO & Co-Founder, Otel AI Michael J. Goldrich -
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue
Why Is Hotel Sustainability Becoming a Profit Strategy?
Hotel sustainability is the practice of reducing a property's environmental impact across energy, water, waste, sourcing, and verified operating standards. It is becoming a profit strategy because its most reliable returns now appear in operating costs first, while revenue premiums apply mainly to upper-midscale, upscale, and luxury hotels. Key Takeaways: Sustainability delivers its clearest profit impact through lower utility, water, waste, and purchasing costs. Guest rate premiums are strongest in upper-midscale, luxury, corporate, and meeting-led segments. Vague green claims are becoming a commercial and regulatory risk, especially in European markets. Independent hotels should measure resource costs before paying for certification
Corporate Event Video Marketing for Hospitality Brands
Every week, hotels, resorts, and event venues host corporate gatherings that represent thousands of dollars in production value: staging, lighting, catering, entertainment, and a room full of engaged guests. And every week, most of that value evaporates the moment the last attendee leaves. The event happened, the client was happy, and the only evidence is a handful of phone photos on someone's camera roll. For hospitality brands, this is one of the most expensive missed
The Real Cost of Your Tech Stack Isn’t Your Subscription Costs
The most expensive part of your technology stack isn't on the invoice. Most hotel operators have been trained to think about technology spend in terms of fees. What does the PMS cost? What are we paying for the RMS? Add up the line items, and you have your technology budget. But that calculation is missing a lot of the bill. The real cost of a fragmented hotel tech stack is measured in hours spent assembling
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner,
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue
How Hotels Build Experience-Led Campaigns That Drive Revenue
Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel