Spa Software: How to Choose the Best Software for Your Spa?
Spa software is used within spas, beauty salons and similar businesses to manage day-to-day operations. The software typically allows you to manage bookings and finances, create employee schedules, and oversee inventory information. The importance of spa software lies in its ability to help staff manage important information. This includes data related to customer bookings and information relevant to spa employees. In this article, you can learn more about spa management software and why it is
How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?
Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to customer acquisition and retention, ultimately hampering growth and missing opportunities for deeper customer engagement. The
Food and Beverage Analytics Driving Hotel Profitability Growth
In lifestyle and full-service hotels, Food and Beverage (F&B) can generate 40–50% of total revenue. Sustaining profitability means attracting and retaining high-value guests, boosting in-house spending, ensuring satisfaction, and controlling costs. Yet data silos make this difficult, with PMS, POS, and finance systems often disconnected. While hotels focus on room revenue, F&B is equally essential, especially in resorts and lifestyle properties. In this article, you’ll learn strategies and tools to optimize F&B performance and profitability. Why F&B Matters More Than You Think Food & Beverage (F&B) operations represent a critical and complex revenue driver. Hotels often focus heavily on managing
10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Should Hotels Apply Strict or Flexible Cancellation Policies?
Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck)Â Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total
The Latest Travel Marketing Tips to Optimize Your Results in 2026
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you
Key Card Types: A Complete Guide to Modern Access Systems
Key card systems incorporate various technologies to provide a more secure form of access control to both the hospitality and business sectors. The card's digital authentication provides extra security and ease of use. A card will not just replace locks, but improve a location's security and privacy. In this article,
Digital Marketing for Restaurants: Trends to Follow in 2026
Digital marketing for restaurants has never been more important. Every industry today needs digital marketing, but it's especially vital in the hospitality sector. As technology has evolved and consumer habits have changed, digital marketing has changed, too, with new platforms and techniques emerging all the time. In this article, you'll