Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer service. In this article, you can dive deeper into hotel CRM systems, why they matter,
10 Best Hotel Booking Apps to Maximize Revenue and Visibility
Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to grow as mobile booking further dominates the industry. In this article, you'll learn about the
Top Revenue Management Trends for Luxury Hospitality in 2025
Question for Our Revenue Management Expert Panel: What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar) Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Heiko Rieder - Senior Vice President Commercial &
Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila
6 Best Things to Do in Belgium
Belgium is one of those places that often ends up as a “short stop” between bigger destinations like France or the Netherlands. But once you’re there, you realize it deserves more time. It’s compact, easy to travel, and surprisingly diverse. Within a few days, you can go from medieval cities to quiet nature, from world-class chocolate to strong local beer, without spending hours on the road. In this article, you’ll learn the best places to visit in Belgium, how to plan your time, and what experiences matter most. 6 Best Things to Do in Belgium Discover top experiences, hidden gems,
3 Ways Revenue Management Tech Builds Hospitality Resilience
The hospitality industry continues to evolve amid shifting guest expectations, global disruptions, and economic uncertainties. To stay competitive, hotels must embrace smarter systems and agile strategies that ensure long-term success. With the right tools in place, hospitality leaders can adapt faster, optimize performance, and create a more stable foundation for future growth in an ever-changing travel landscape. In this article, you'll learn how revenue management technology helps hotels strengthen operational efficiency, align commercial teams, and
Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
WhatsApp isn’t just a guest messaging tool. It is a faster, more personal way to connect with guests across their journey. Hotels are using it to boost check-in rates, improve service touchpoints, and even increase on-site sales. In this guide, you’ll learn when WhatsApp works best compared to email and SMS, what it costs, and how to build a smart communication mix that enhances the guest experience and overall performance. Why Consider WhatsApp for Hotel
26 Essential Hotel Marketing Strategies For More Bookings in 2026
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will find a list of 26 essential hotel
23 Revenue Management Strategies to Grow Your Hotel Business in 2026
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, you'll find 23 revenue management strategies that hotel industry
What Is Hotel Revenue Management?
For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is