News2020-01-29T13:02:29+01:00




6 Ways Revenue Management Systems Help Hoteliers Do More with Less

Most independent hoteliers are used to juggling more with less dedicated resources, but effective revenue management—and the tools that enable it—should not be written off as exclusively a "big brand" or "large hotel" concern. What Is a Revenue Management System? Among the technologies typically used by hoteliers, revenue management systems (RMS) are uniquely positioned to have an outsized impact on the ways hotels operate. At their best, they enable informed decision-making that ensures optimal business

How Integrated Payments Elevate Hotel Revenue and Efficiency

For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one may not seem obvious at first. However, opting to use a non-integrated system can result

3 Key Metrics for Evaluating Your Personalization Strategy

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set

How Can Hotels use Micro-segmentation to its Full Potential?

Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -

Hotel Industry Challenges: A Guide for Hoteliers

Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a full understanding of their complexities and possible methods of resolution. In this article you'll learn about the most significant challenges and how to overcome them. Table of Contents: Understanding Modern Hotel Industry Challenges The Impact of Hotel Industry Challenges Key Challenges Facing the Modern Hotel Industry: A Comprehensive Guide Sustainability

7 Common Revenue Management Mistakes and How to Avoid Them

Imagine a well-located boutique hotel. The guests enjoy themselves, and while it's slow, it is low season. However, as high season approaches, many rooms remain empty while other nearby properties fill. What's Making Nearby Hotels More Attractive? On the surface, there's no obvious reason why guests are choosing the competition. A little sleuthing shows that these hotels use dynamic pricing and have had many favorable reviews. The reviews boost the property's brand reputation and visibility

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your goals and deliver strategic growth. In this article, you can discover the services offered by

Maintenance in the Hospitality Industry: Best Practices and Tips

Maintenance in the hospitality industry involves the upkeep of facilities, technology, equipment and other important assets. This can include everything from plumbing systems to elevators and televisions. The importance of maintenance is impossible to overstate because it is necessary to keep things running smoothly. If issues occur and things stop

9 Tips to Structure Your Pre-Arrival Communication

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication

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