Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology, New
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems Is Slowing Down Hospitality Teams To better understand how a modern property management system (PMS)
A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty
It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing, particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans of hotels across the globe. 5 Revenue Management Tech-Driven Tips for Taming Uncertainty Before you start
Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges
Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same time, fees need to be managed carefully to maintain high levels of guest satisfaction. In
PMS Integration Strategies to Streamline Hotel Management
PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies. It can also reduce or eliminate the need for manual data entry, improve accuracy, and create a more unified ecosystem. In this article, you can find out what PMS integration is, why it matters, and how it works. Along the way, you will discover the key benefits and the main
17 Examples of Robots Being Used in the Hospitality Industry
Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within the hospitality industry in 2026, complete with 17 specific examples from around the world. Table of Contents: What Are Robots? Robots and Artificial Intelligence Robots in
Hotel Trends: Discover The Latest Hotel Industry Trends for 2026
Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding the Factors Driving the Main Hotel Trends Emerging Technology Lifestyle Changes 21 Important Hotel Trends
What is ARPA?
The average revenue per account, or ARPA, is a KPI used in the hotel industry for revenue management. The metric tells hotel owners the amount of revenue generated, on average, per customer account. As a result, it is a good indicator of business performance. The metric is sometimes known as
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or