STR Report: Introduction Guide for Hoteliers
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage. Table of Contents: Overview of the Hotel Industry What is an STR Report? Why
Airline Industry: All You Need to Know About The Airline Sector
An airline can be defined as a company that offers regular services for transporting passengers or goods via the air. These companies are said to comprise the airline industry, which is also regarded as a sub-sector of the aviation sector and the wider travel industry. In this post, you will learn everything you need to know about airlines. Table of Contents: What is the Airline Industry? What is the Difference Between the Airline Industry and
Tourism Marketing: Brand New Marketing Tips to Boost Your Results
Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2023, which you can use to optimize results and achieve your business objectives. Table of Contents: What is Tourism Marketing? Why is Tourism Marketing Important? 15 Tourism Marketing Strategies to Boost Your Results 1. Prioritize Hygiene and Safety Via Marketing Communication 2. Capitalize
Travel and Tourism Industry; A Complete Overview of All Activities
The concepts of travel and tourism are very closely linked, and the travel and tourism industries overlap significantly. However, there are also differences between the terms and the two industries. In this article, you will learn more about travel and tourism and the industries based on those activities. Table of Contents: What is the Tourism Industry? What is the Travel Industry? What is the Difference Between the Travel and Tourism Industry? Sectors and Companies Within
Hotel Welcome Message for Guests: How to Write + 5 Free Examples
A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel. The message can also help you to highlight services and generate revenue. In this article, you will learn how to write a great welcome message and have access to five free examples. Table of Contents: What is a Hotel Welcome Message? Why is a Hotel Welcome Message Important? What Are
Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and Digital Marketing With over 90%* of hotel searches conducted on Google, hotels need a powerful
Marketing Strategy for Restaurants: How to Succeed
The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location
Important Restaurant Marketing Trends to Follow in 2025
Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends, too. This article teaches you about emerging marketing techniques and strategies in 2025 to remain
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article,