How to Attract Different Segments Through a Diverse Distribution Strategy
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore ways to capitalize on various market segments. 5 Most Common Market Segments and How to
A/B Testing: The Secret to Success on Your Hotel Website
Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the test, and have the potential to improve the user experience. Hoteliers often face the challenge
Cruise Podcasts: Discover 11 Excellent Cruise Industry Podcasts
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel professionals. It's a chance for people to learn from experts and hear how advice works in various real-world situations. In this article, you'll discover the
Accessible Hotel Rooms: Implementing Accessible Design Elements
Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of a certain number of accessible rooms is also a legal requirement. In this article, you
14 Pricing Strategies to Increase Your Hotel Revenue in 2026
Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue management strategy in 2026 to increase the amount of revenue they generate. Table of Contents: What Is Revenue Management? 14 Pricing Strategies to Increase Your Hotel Revenue in 2026Â 1. Pricing Strategy Based on Forecasting 2. Rate Parity Strategy 3.
Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say yes to the wrong group, and you could block high-value bookings. Say no, and you
How LA Hotels Cater to the Entertainment Industry’s Unique Needs
The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious design, responsive staffing, and strong service collaborations. 8 Ways How LA Hotels Cater to the
Key Card Types: A Complete Guide to Modern Access Systems
Key card systems incorporate various technologies to provide a more secure form of access control to both the hospitality and business sectors. The card's digital authentication provides extra security and ease of use. A card will not just replace locks, but improve a location's security and privacy. In this article,
Digital Marketing for Restaurants: Trends to Follow in 2026
Digital marketing for restaurants has never been more important. Every industry today needs digital marketing, but it's especially vital in the hospitality sector. As technology has evolved and consumer habits have changed, digital marketing has changed, too, with new platforms and techniques emerging all the time. In this article, you'll
Discover The Latest Business Travel Trends Business Travelers Desire
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business