Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila
Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers between sales, revenue management, and marketing - and all to the benefit of hoteliers’ bottom
Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals
A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes and helping you to understand revenue patterns. In this article, you can explore the main
What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new revenue opportunities. Less Choice, More Relevance Luxury isn’t about offering more. It’s about offering the
The Housekeeping Robots Driving Hospitality Industry Innovation
Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now. Table of Contents: Understanding Robotics in the Hospitality Industry What is a Housekeeping Robot in the Hospitality Industry? Why is a Housekeeping Robot Valuable or Important? 16 Examples of Innovative Housekeeping Robots 1. Relay Robots 2. Whiz Robots 3. AURA
21 Key Technology Trends Emerging in the Travel Industry in 2026
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2026. Table of Contents: What is Travel Technology? Why Should You Keep Up With the Latest Tourism & Travel Technology Trends?
10 Valuable Tips to Manage Your Hotel Career
Hotel careers can be rewarding, challenging, and varied. Yet, regardless of whether you are seeking an entry-level job to get your foot in the door, or hoping to take the next step up the career ladder, there are certain things you can do to maximize your chances of finding a job. In this post, you will find some valuable tips to help you on your way. Table of Contents: Hotel Careers: 10 Tips to Find
What Does EBITDA Stand for?
Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. In this
Tourism Trends: The Latest Opportunities for The Tourism Industry of 2026
New trends and innovations continually disrupt industries, and the tourism industry is no exception. Keeping pace with these emerging tourism trends can help businesses stay competitive and cater to customers' needs. Some of these trends have been a direct or indirect result of the COVID-19 pandemic. Read on to
Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2026
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for