Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels in 2025 In this article, we’ll explore 6 key trends driving this transformation and why
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve highlighted a few ways commercial leaders and hoteliers can tap into these trends. Broadening Revenue
4 Important Trends for Revenue Managers in 2025
Hospitality is always changing. However, the current pace of change feels faster than ever, which throws up both challenges and opportunities for those within the industry. For revenue managers, the real question isn’t just about managing change – it’s about how to harness that change to drive profitability and long-term growth. 4 Trends for Revenue Managers in 2025 Revenue optimization in hospitality has always been a balancing act, but the factors influencing pricing strategies, distribution
Best Practices for Managing Length of Stay Restrictions in Hotels
Question for Our Revenue Management Expert Panel: What are the best practices for managing Length of Stay restrictions? What considerations should be given to their usage, and what are the possible risks to avoid? (Question by Niko Krauseneck) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm - CEO, Topline Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests. In this article, you'll learn how boutique hotels can use niche advertising, local value, and precise targeting to compete with major chains more profitably. The Trap Of Competing Where You're Weakest Many boutique operators instinctively feel that they should be
7 Beautiful Greek Islands for Adventurous Holidays
Planning to take a break from your hectic work routine? Many travellers today seek adventure holidays that let them step outside their comfort zones and discover new sides of themselves. Greece, with its stunning islands scattered across the Aegean and Ionian Seas, offers just that. While Greece is often known as a place to unwind, it also has ample options for those seeking an adventurous trip. Unleash Your Adventurous Spirit Across the Greek Islands Whether
Why Hotel Analytics Should Be in Everyone’s Hands
Data has become the new language of hospitality, but not everyone in the hotel industry speaks it fluently. Too often, analytics live in reports seen only by a few, while decisions are made by many. In today’s fast-moving market, that’s a luxury no hotel can afford. Making analytics accessible to everyone isn’t a trend; it’s a competitive necessity. The Hidden Cost of Data Hierarchies Walk into any hotel and ask who really uses data day
Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)
Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here
6 Tips on How You Can Break Into The Travel Industry
How can you break into the travel industry? If you have decided that this is an industry that you are interested in getting into, then you’ve got a few different ways in. We understand that you might have come up with your own ideas already, and that’s absolutely fine. This
Hospitality Trends: The Latest Trends in The Hospitality Industry for 2026
The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect. In this article, you will learn about all