Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila
Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers between sales, revenue management, and marketing - and all to the benefit of hoteliers’ bottom
Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals
A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes and helping you to understand revenue patterns. In this article, you can explore the main
What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new revenue opportunities. Less Choice, More Relevance Luxury isn’t about offering more. It’s about offering the
Best Family Stops on a Perth Road Trip in Western Australia
Planning a family road trip in Western Australia? Long drives and restless kids can quickly turn a whimsical idea into a stressful trip, especially if there isn’t enough to do along the way. But this is where Western Australia really stands out. There are plenty of playgrounds, wildlife experiences, and tempting detours that break up the drive, truly making the actual journey a highlight. In this article, you’ll learn the best family-friendly stops near Perth, from playgrounds and wildlife parks to food breaks and flexible road trip tips. Why a Perth Road Trip Works So Well For Families Perth is
Hotel Robots: An Overview of Different Robots Used in Hotels
Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. What benefits can your property expect to enjoy? Table of Contents: What are Robots? Why are Hotel Robots Becoming More Popular? Examples of Robots Being Used in Hotels Examples
Revenue Management Trends: Latest Developments of 2026
A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2026 to stay ahead of the game. Table of Contents: Understanding the Basics of Revenue Management Keep Up to Date With the Latest Revenue Management Trends 24 Revenue Management
Why Charter Buses Turn Travel into an Experience
As the jammed commute collides with the unfettered highway, a bus becomes so much more than a commute. It’s an opportunity to arrive at the office motivated, able to multitask, and ready to be in charge. Just imagine your team boarding a sleek, roomy coach with Wi‑Fi, comfortable seats, and
Redefining Revenue Strategy: When AI and Human Expertise Work Together
In a world defined by uncertainty, data gaps, and increasingly complex demand patterns, one truth stands out: automation alone isn’t enough — nor is relying solely on manual processes. The future lies in a Hybrid Revenue Management Strategy, where intelligent systems handle the heavy lifting while human insight fine-tunes the
The Next Era of Hotel SEO Is Here and It’s Called GEO
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a