Can Metrics from Other Industries Bring Value to Hospitality?
Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Alenka Litherland-McMahon - Managing Director, Hotel Revenue Services Limited
Integrating Sustainability Practices into Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Luminita Mardale - Director Of Marketing And Business Development, Vienna
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has
6 Lessons from Leading Brands for Elevating Hotel Booking Strategies
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve invested in research and testing to prove that these best practices work. 6 Lessons from
The Budgeting Blind Spots Hotels Can’t Afford in 2026
Many hotel budgets fail before they're even approved—not because the math is wrong, but because the thinking is outdated. Every year, many budgets collapse under the weight of assumptions. For 2026, the question shouldn't be how much you will spend, but how fast you can adapt. It's time to expose the blind spots that quietly cost hotels their edge. In this article, you’ll learn how to identify and fix budgeting blind spots for 2026. 5 Hidden Gaps Sabotaging Hotel Budgets Most hotel budgets fail not from bad math but from outdated assumptions. Below are the five biggest blind spots holding
Why Charter Buses Turn Travel into an Experience
As the jammed commute collides with the unfettered highway, a bus becomes so much more than a commute. It’s an opportunity to arrive at the office motivated, able to multitask, and ready to be in charge. Just imagine your team boarding a sleek, roomy coach with Wi‑Fi, comfortable seats, and panoramic windows. No more traffic delays or missed starts — everyone arrives together, focused and on time. Connection Begins with the First Mile This seamless
Redefining Revenue Strategy: When AI and Human Expertise Work Together
In a world defined by uncertainty, data gaps, and increasingly complex demand patterns, one truth stands out: automation alone isn’t enough — nor is relying solely on manual processes. The future lies in a Hybrid Revenue Management Strategy, where intelligent systems handle the heavy lifting while human insight fine-tunes the results. Incorporating Local Knowledge Into the Algorithm: The Role of Event Insights Every revenue leader understands that events fuel demand — yet these often don’t
What Hotel Staff Really Need from a PMS (and Why Many Systems Fail Them)
A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many
Top 5 Unusual Places Near Dubai: Hidden Gems Worth Exploring
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder