How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use it to promote your hotel’s services and build customer rapport. Table of Contents: What is
Three Sleep-Focused Upgrades Hotels Could Be Offering
When looking for a place to stay, most travelers want more than just a convenient place to lay their heads. Sleep tourism is a fairly new trend, but it’s one that has taken the industry by storm. It’s all about offering those additional little luxuries that make a stay particularly comfy and cozy, so that guests can have the best possible sleep night after night. Turning a basic hotel room into a sleep sanctuary can
Cheap Business Class Flights: How Premium Cabins Deliver ROI for Corporate Travel
Many corporate travel programs still evaluate business class mainly by comparing its price to economy, not by what the trip requires the traveler to do on arrival. As a result, long-haul flights are often booked at the lowest available fare, even when travelers are expected to go straight into meetings or site visits. When Lower Fares Deliver Higher Business Travel Value On time-sensitive itineraries, that decision can create higher costs elsewhere. A traveler arriving from
How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?
Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Chaya Kowal - Director of Revenue Management, Potato Head Family Ask Our Panel a Question Join Our Expert Panel "In
How To Find Reliable RV Storage in Fort Myers, FL
Fort Myers is prime territory for RV owners. Between its proximity to Gulf Coast beaches, state parks, and winter snowbird culture, recreational vehicles stay in heavy rotation here year-round. But when your rig is not on the road, you need somewhere safe, accessible, and reasonably priced to keep it. Finding the right storage solution takes more than a quick online search. In this article, we cover the main types of RV storage available in Fort
PMS Integration Strategies to Streamline Hotel Management
PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies. It can also reduce or eliminate the need for manual data entry, improve accuracy, and create a more unified ecosystem. In this article, you can
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm.
Three Sleep-Focused Upgrades Hotels Could Be Offering
When looking for a place to stay, most travelers want more than just a convenient place to lay their heads. Sleep tourism is a fairly new trend, but it’s one that has taken the industry by storm. It’s all about offering those additional little luxuries that make a stay particularly