Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture and expand on short-term rental options in China. In this article, you'll see Airbnb's work
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within
What Does EBITDA Stand for?
Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. In this article, you’ll learn what EBITDA means for hotels, how it is calculated, key benchmarks, and why it has become essential for measuring profitability today. Table
Revenue Management Trends: Latest Developments of 2025
A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2025 to stay ahead of the game. Table of Contents: Understanding the Basics of Revenue Management Keep Up to Date With the Latest Revenue Management Trends 24 Revenue Management
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the
How AI Services Help Hotel and Travel Businesses Build Websites
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new clients and demonstrate hotel or tourism services. In this guide, you'll learn how AI builders
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)Â Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales &
Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on
What Does EBITDA Stand for?
Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. In this