What Is Hotel Revenue Management?
For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for implementing a hotel revenue management strategy. Table of Contents: What is Hotel Revenue Management? Necessary
14 City Marketing Strategies to Attract More Travelers
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and Destination Marketing?
The Most Used Revenue Management KPIs for Hotels
A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most widely utilized revenue management KPIs and how they can help you. Table of Contents: What Are Revenue Management KPIs? Most Used Revenue Revenue Management KPIs
How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a marketing company can boost your revenue. Table of Contents: What Is Hotel Marketing? Why Is
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream of bookings and maximize profitability. Reengage Old Bookers by Spicing Things up Many hoteliers have tried re-engaging with their existing guests and claim it doesn’t work. And the big difference between failure and success in this endeavor is how you
Ancillary Revenue Guide: Optimize Revenue for Your Hotel
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each individual hotel guest. In this article, you can learn all about ancillary revenue and learn
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about
9 Tips to Increase Bookings Through Hotel Metasearch
Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about
5 Hotel Management Software Solutions Every Hotel Needs
For hotel owners, revenue management is incredibly important. It involves selling the right room at the right time and price to the right customer via the right distribution channel to maximize business results. To assist with this, many hotels use hotel management software packages. In this article, you will find
Google Hotel Ads Guide – How Hotels Increase Bookings With Google
Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial,