From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual processes are prone to errors. What Is Customer Relationship Management Software for the Hospitality Industry?
Unleashing AI and ChatGPT’s Potential in Your Hotel
Everywhere you turn – whether it's the news, social media, or industry publications – the buzz surrounding AI and ChatGPT is inescapable. And for good reason. These two innovations are game changers, already making significant waves in the hotel and travel industry. They're revolutionizing everything from guest communication to marketing and revenue management. In this article, we'll delve into the profound impact of AI and ChatGPT on the hospitality sector and explore how you can
7 Business Trip Trends For Hotels to Maximize Profit
Business travel is booming, with more and more people making at least one business trip every year. Is your hotel ready to take full advantage of the latest business trip trends? In this article, you'll learn about the seven top trends in business travel. Read on to discover trends like bleisure travel, hybrid accommodation spaces, and more. Table of Contents: What Is the Hotel Industry? What Is Considered a Business Trip? Significance of Business Trips
Interview with CEO Alexander Edström of Atomize
In this article, we'll be interviewing Alexander Edström of Atomize. In his position as CEO, Alexander has led the development of lean revenue management software for hoteliers on the cutting edge. It is based on the latest innovations in price automation - offering technology that relieves the pain of setting prices manually. Can you tell us a bit about yourself? I was born and raised in Gothenburg, Sweden,
The European Accessibility Act: What Hoteliers Need to Know
As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations. One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With full enforcement coming in 2025, now is the time for hoteliers to understand the EAA's implications, as well as take steps to ensure compliance. Here’s an overview of the most important considerations facing the hospitality industry in the wake of
Robots in the Travel Industry: 8 Real-World Examples
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk robotic assistants to security robots and robotic travel cases. This article takes a closer look at how robots transform tourism, providing eight real-world examples of their use and examining some pros and cons. Understanding Robots Although most of us have a concept of a robot,
What Is TRevPar?
Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with the total revenue generated from rooms and space available. As a result, it can play an important role in a revenue management strategy and provide a useful snapshot of overall performance. What Does TRevPAR Stand for? TRevPAR, or total revenue per available room, is used within the field of revenue
14 City Marketing Strategies to Attract More Travelers
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you
The Most Used Revenue Management KPIs for Hotels
A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most
How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article