Account Analytics: Optimize Corporate & Agency Performance with Data
Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account. Understand how deeper Account Analytics across Corporate and Agency accounts can help your hotel's commercial team analyze the entire segment of individual accounts and leverage the data for better commercial decisions. What is Account Analytics? Analyzing corporate and agency account data means going beyond the basics of
Smart Hotel Technology; 7 Technologies to Smart Up Your Hotel
None of us want to leave the comfort of our homes and downgrade our lives. We live in a world of smart technology, and we fully expect to holiday in a smart hotel technology world too. We can expect our hotels to lift our experiences from our everyday lives. The hotels should and could be shining examples of everything right with a smart hotel room. Here, we'll look at seven of the most innovative and
Meetings and Events Online Booking and Marketing Optimization Tips
Question for Our Hotel Marketing Expert Panel How can hotels optimize the online booking process for Meetings and Events? And how can they best market it? Our Marketing Expert Panel Peter Ricci - Clinical Associate Professor and Director, Florida Atlantic University Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business
7 Tips to Attract More Corporate Travelers to Your Hotel
Corporate travelers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveler may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn about corporate travel and find seven tips for attracting more corporate travelers to your hotel. Table of Contents: What
High Quality Tea Used by Luxury Hotels
Tea in luxury hotels feels special. It is an experience, crafted with the same precision as fine dining or wine service. Every detail, from leaf grade to water chemistry, is calculated to deliver clarity, balance, and depth. At home, most people settle for dusty bags and guesswork, missing what makes tea truly exceptional. The good news is, you don’t need a hotel to enjoy hotel-quality tea. This guide shows you what to look for and how to brew it right, so every cup at home feels five-star. Hotel-Level Tea, At Home: A Dense Guide That Saves Time Imagine this: you
Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)
There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt. Suddenly, it's email chains, manual RFPs, and a sales process more suited to the 1990s
What Hotel Staff Really Need from a PMS (and Why Many Systems Fail Them)
A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many PMS platforms fall short of these expectations. Instead of empowering hotel teams, they slow them down, adding complexity to everyday tasks. How PMS Frustrations Impact
9 Tips to Structure Your Pre-Arrival Communication
As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication
Key Considerations for Choosing the Right RMS During Budget Season
As budget season approaches, selecting the right Revenue Management System (RMS) is one of the most critical decisions a hotelier can make. Whether you manage an independent hotel, an urban property, or oversee multiple hotels, a well-suited RMS can optimize pricing strategies, enhance profitability, and simplify your operational processes. The
How to Communicate Your Front Desk Upselling Deals Effectively
Few hoteliers use front desk upselling to the max. Not only do the front desk employees need to stay up to speed with all the upselling deals, but they also need to be comfortable using essential communication skills and marketing techniques. In short, to get it right, you need to