Hotel Asset Management: Definition, Importance, and Practices
Hotel asset management can help to maximize revenue, minimize costs, and improve your hotel's brand. By taking a big-picture view of your hotel business and conducting detailed analyses of your hotel's aspects, hotel asset management can take your hotel from strength to strength. Read on to discover what hotel asset management is and what it means for your business. Table of Contents: What is Hotel Asset Management? Why is Hotel Asset Management Important? Providing a
Airline Revenue Management: What is It, How Does it Work & Examples
Given the volatility of demand and the high fixed costs involved in operating commercial flights, it's no surprise that the airline industry has always been at the forefront of revenue management. Commercial airlines were some of the first companies to analyze consumer behavior and tailor their prices to the information. In this article, you'll learn everything you need to know about revenue management. Table of Contents: What Is the Airline Industry? What Is Revenue Management?
All-Inclusive Resorts: Successful & Effective Marketing Strategies
All-inclusive resorts can appeal to guests through convenience and value for money, but using the right marketing strategies is essential. In this article, you can learn about all-inclusive resorts, learn about the different customer groups to focus on, and explore the most effective marketing strategies to deploy. Table of Contents: What is the Hotel Industry? What Is an All-Inclusive Resort? Target Groups for All-Inclusive Resorts Multi-Generational Families Adventure Seekers Health and Fitness Travelers Luxury Vacationers
How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?
Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole Sideris - Founder & Prinicipal Consultant, X Hospitality Thom de Graaf - Digital Marketing Specialist
Ancillary Revenue Guide: Optimize Revenue for Your Hotel
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each individual hotel guest. In this article, you can learn all about ancillary revenue and learn how to optimize revenue. Table of Contents: What Is Revenue Management in Hotels What Is Ancillary Revenue? Why Is Ancillary Revenue Important? Benefits of Ancillary
5 Hotel Management Software Solutions Every Hotel Needs
For hotel owners, revenue management is incredibly important. It involves selling the right room at the right time and price to the right customer via the right distribution channel to maximize business results. To assist with this, many hotels use hotel management software packages. In this article, you will find the five most important software solutions within the hospitality industry. Hotel Management Software Solutions Essentially, a hotel management software solution is any software that can
Google Hotel Ads Guide – How Hotels Increase Bookings With Google
Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online travel agencies and the main Google Ads platform. Table of Contents: What Are Google Hotel
Tourism Marketing: Brand New Marketing Tips to Boost Your Results
Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2023, which you can use to optimize results and achieve your business objectives. Table of Contents: What is
Travel and Tourism Industry; A Complete Overview of All Activities
The concepts of travel and tourism are very closely linked, and the travel and tourism industries overlap significantly. However, there are also differences between the terms and the two industries. In this article, you will learn more about travel and tourism and the industries based on those activities. Table of
12 Revenue Management Tips for Hotels
Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue