News2020-01-29T13:02:29+01:00




ChatGPT Tourism Guide: How the Tourism Industry Can Benefit!

ChatGPT and tourism are a great match. The generative AI chatbot has been taking the world by storm, with more and more industries adopting this exciting new technology for various applications. ChatGPT is set to be one of the top future tourism trends. In this article, you'll learn what ChatGPT is and how it can benefit companies in the tourism industry. Table of Contents: What Is the Tourism Industry? What Is ChatGPT? Is ChatGPT Free

AI in Hospitality: Power Up Your Content with Generative AI

In today's competitive hospitality industry, staying ahead is essential for hotel marketers. The advent of cutting-edge technology has introduced a game-changing solution that is revolutionizing hotel operations: Generative AI (Artificial Intelligence). This powerful technology empowers hoteliers with opportunities to streamline their operations, work more efficiently, and elevate their marketing efforts to new heights. What is Generative AI? Generative AI is a subset of artificial intelligence that involves training models to generate original content, spanning various

How to Use Your (Guest) Data to Increase Revenue?

The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act upon them. The Importance of Guest Data If you, as a hotelier, manage to monitor, predict, and act on these changes, you can leverage these

Should Hospitality Marketing be Managed In-House or Outsourced?

Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality Technology, New York University

Hilton Hotel Brands: Learn About the Biggest Hilton Brands

Hilton hotel brands highlight how a single company can encompass multiple domains while retaining its identity. The company has expanded into a wide variety of different markets while maintaining full consistency in Hilton's overall branding. The importance of the Hilton hotel brand is, in many ways, synonymous with the importance of branding itself. Corporate branding gives you the chance to see how seemingly disparate ideas can become a singular whole. In this article, you'll learn how Hilton takes these ideas and melds them together. Likewise, you'll see why they're successful. Table of Contents: What Is the Hilton Brand? What Is

How Virtual Reality (VR) can Enrich the Hospitality Industry

Virtual reality, or VR for short, is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides. Virtual reality appeals to those in the hospitality industry because it can digitally transport potential customers to a hotel or travel destination. This article teaches how hotels can leverage virtual reality to boost business results. Table of Contents: What Is Virtual Reality? Reasons for Virtual Reality

Smart Hotel: What Are the Benefits for Hotel Owners and Guests?

One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology can benefit both hotel owners and guests alike, potentially improving financial results as well as the customer experience itself. In this article, you will learn more about a smart hotel, why technology is becoming so important, and the various plus points. Table of Contents: What Is a Smart Hotel? Why Every Hotel Should Become

Hospitality Services: A Clear Overview of All Hospitality Services

Hospitality is a broad term, encompassing areas like accommodation, travel, tourism, and food and beverage services. Across these key areas, there are many different hospitality services, from hotels and restaurants, right through to theme parks, airlines, and bars. In this article, you will find an overview of hospitality and a

Hospitality Training: 20 Need-to-Know Courses to Train Your Staff

Proper training is vital in the hospitality industry. In a dynamic and increasingly competitive business landscape, no role is so minor that quality training can't impact your business's success. For those contemplating a career in hospitality, completing a training course can be a big advantage. In this article, you'll discover

Hospitality Business: How to Start a Successful Hospitality Company

Hospitality can be a challenging industry for a new business owner. If you're thinking about starting a new business in the hospitality sphere, this is the article for you. Read on to discover everything you'll need to know about the basics of starting a hospitality business, with key tips and

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