What Will You Learn?
Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business.
Guest loyalty can help you to increase revenue, build a strong brand, increase direct bookings and build powerful word of mouth. However, despite being so powerful, the percentage of accommodation brands focusing on increasing their guest loyalty is very low.
Most brands try only one or two actions and then stop, without realizing the real power is in being consistent. The tricky part about guest loyalty is that it is not the result of just one action, but the combination of several tactics that enhance the guest experience and satisfaction.
This ebook reviews several tactics you can apply in your business to see better results. From easy, quick fixes to more detailed plans, we got you covered.
What Are the Topics?
Below you will find an overview of all topics.
- What is a guest loyalty
- The importance of guest loyalty
- Practical ways to increase guest loyalty
- What jeopardizes brands from achieving the results they want
- And more!