What Will You Learn?
The Guest Experience Benchmark Report 2025 provides a comprehensive analysis of global guest sentiment and hotel review performance, establishing 2024 as the new benchmark for the industry.
Using data from over 39 million reviews across 11,200 properties and 61 review platforms, this report equips hoteliers with actionable insights to enhance guest satisfaction, optimize reputation management strategies, and drive business growth.
This year’s report goes beyond reviews to uncover key insights that can help you refine your guest experience strategy for 2025 and beyond. By analyzing the current landscape and where it’s headed, it provides the knowledge you need to stay ahead and meet rising expectations.
Key global findings:
- Review volume dropped by 1.2% globally, despite an 11% increase in tourist arrivals.
- Guest Review Index grew for the 3rd year in a row, signaling continued improvement in guest satisfaction.
- Response times are getting faster, now averaging under four days worldwide.
Want to build a smarter guest experience strategy for 2025? Check out some global and regional highlights and download the full Guest Experience Benchmark Report!
What Are the Topics?
Below, you will find an overview of all topics.
- The Role of AI in Guest Review Management 2025
- The Impact of Stricter Review Policies on Review Volume
- Reputation Growth in Mid-Tier Hotels
- Trends in Guest Engagement and Response Strategies
- Regional Differences in Review Patterns and Sentiment
- Key Factors Driving Guest Satisfaction
- Performance Trends Across Major Review Platforms
- The Future of Online Reputation Management
- Survey Engagement & NPS Performance