ITB China | May 2025

Get to know the latest tourism marketing and trends in the travel industry at one of Asia’s largest event, the ITB China Travel Trade Show in Shanghai.

About the ITB China Travel Trade Show

The ITB China Travel Trade Show in Shanghai is a 3-day B2B event and one of the most important exhibitions of the year exclusively focused on the Chinese travel market. This trade fair brings together more than 800 top buyers from China to meet with the travel and tourism industry experts from all over the world.

Who Should Attend the ITB China Event?

If you are a Chinese buyer, or you work in the travel and tourism sector, you’ll have the opportunity to meet with the leading travel market experts and potential business partners in the most productive setting. At the ITB China event, you can find out the latest business travel news as it happens as well as gain an insight into the upcoming Chinese travel market trends that will be shaping the future of tourism in China.

What is the Objective of the ITB China Exhibition?

At the ITB China exhibition, visitors will get updated on the latest Chinese travel market trends of the future. Experts from the world of travel market will gather at this event to share their knowledge and expertise with the visitors. These exhibitors are those involved in the tourism industry and come from different parts of the world in order to talk about the emerging travel products and services. The main objective of the ITB China exhibition is to provide networking opportunities by using state-of-the-art matchmaking for maximising profits. This proven strategy is the best way to win successful and profitable deals for your travel business within such a short time during the exhibition.

To obtain further information about this event, please visit the website of ITB China.