What Will You Learn?
When analyzing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry – short-term rental bookings start to pick up before hotel bookings in most significant markets.
You can now gain a competitive edge over your traditional Comp Set by monitoring short-term rental occupancy in Rate Insight, which indicates when hotel demand will pick up in your market.
This whitepaper will show you how to identify changes in short-term rental demand and adjust your pricing and marketing strategy for the appropriate periods ahead of your competition to accelerate growth.
What Are the Topics?
Below you will find an overview of all topics.
- Bringing short-term rental and hotel data together to uncover a hidden competitor
- Correlation analysis: our process
- A clear pattern emerges
- Visualizing the trend
- Destinations with the most strongly correlated hotel pick-up lag
- Widespread variation between markets
- What are the drivers behind hotel pick-up lag and divergent market behavior?
- The power of combined hotel and short-term rental data