{"id":1019,"date":"2023-08-06T15:00:11","date_gmt":"2023-08-06T13:00:11","guid":{"rendered":"https:\/\/revfine.com\/?p=1019"},"modified":"2024-06-04T21:46:16","modified_gmt":"2024-06-04T19:46:16","slug":"internet-of-things-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade-da-internet-das-coisas\/","title":{"rendered":"Como a Internet das Coisas (IoT) pode beneficiar o setor de hospitalidade"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><em>Uma das tend\u00eancias emergentes mais importantes para quem atua no setor hoteleiro \u00e9 a Internet das Coisas, ou IoT, para abreviar. \u00c9, portanto, importante que os propriet\u00e1rios de hot\u00e9is, gestores e outros l\u00edderes empresariais tirem o m\u00e1ximo partido dela, mas muitas pessoas ainda t\u00eam dificuldade em compreender o que \u00e9 e como pode ajudar plenamente. Neste artigo, voc\u00ea descobrir\u00e1 mais sobre o que \u00e9 a Internet das Coisas e como ela pode beneficiar quem trabalha na hotelaria.<\/em><\/p>\n<h2>O que \u00e9 a Internet das Coisas (IoT)?<\/h2>\n<p>A Internet das Coisas (IoT) \u00e9 a frase usada para se referir \u00e0 inclus\u00e3o de conectividade com a Internet em dispositivos e aparelhos do dia-a-dia que normalmente n\u00e3o possuem tais recursos. Exemplos desses dispositivos podem variar de termostatos e medidores de energia a ve\u00edculos e m\u00e1quinas grandes.<\/p>\n<p>Essencialmente, ele pode transformar esses dispositivos ou aparelhos em <em>&#039;inteligente&#039;<\/em> objetos, capazes de enviar e receber dados e se comunicar uns com os outros. Isso pode melhorar a coleta de dados, aumentar os n\u00edveis de automa\u00e7\u00e3o e permitir que v\u00e1rios dispositivos sejam controlados ou monitorados de um local centralizado, como um telefone ou tablet.<\/p>\n<p><strong>V\u00eddeo: O que \u00e9 a Internet das Coisas?<\/strong><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/Q3ur8wzzhBU?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h2>Como o setor de hospitalidade pode se beneficiar com a IoT?<\/h2>\n<p>Muitos na ind\u00fastria da hospitalidade j\u00e1 incorporaram o <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens-da-internet-das-coisas\/\">Internet das Coisas<\/a> em seus neg\u00f3cios porque o <a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-hotelaria-industria\/\">tecnologia<\/a> oferece v\u00e1rios benef\u00edcios cruciais que s\u00e3o especialmente relevantes para hot\u00e9is. Esses benef\u00edcios v\u00e3o desde permitir que as empresas economizem nos custos de energia at\u00e9 oferecer uma melhor experi\u00eancia ao cliente.<\/p>\n<p>Neste \u00faltimo caso, a tecnologia IoT permite que os propriet\u00e1rios de hot\u00e9is otimizem as condi\u00e7\u00f5es dentro do hotel, ofere\u00e7am uma experi\u00eancia mais personalizada aos h\u00f3spedes e reduzam os tempos de espera. Em termos de opera\u00e7\u00f5es, automa\u00e7\u00e3o e dados em tempo real podem ajudar as empresas a identificar problemas mais cedo e at\u00e9 mesmo evitar que alguns problemas ocorram.<\/p>\n<h2>5 exemplos de IoT na ind\u00fastria da hospitalidade<\/h2>\n<h3>1. Quartos de hotel hiperpersonalizados<\/h3>\n<p>At\u00e9 agora, o principal uso da Internet das Coisas dentro <a href=\"https:\/\/www.revfine.com\/pt\/gestao-de-hospitalidade\/\">gest\u00e3o de hospitalidade<\/a> centrou-se na hiperpersonaliza\u00e7\u00e3o. Por exemplo, Hilton e Marriott experimentaram abordagens ligeiramente diferentes no<em> &#039;sala conectada&#039;<\/em> conceito, onde os usu\u00e1rios podem controlar muitos dos recursos da sala de seu celular ou de um tablet fornecido.<\/p>\n<p>Isso pode permitir que os h\u00f3spedes controlem os sistemas de aquecimento, ventila\u00e7\u00e3o e ar condicionado de um local ou at\u00e9 mesmo especificar uma temperatura e permitir que os v\u00e1rios dispositivos regulem a sala para essa temperatura automaticamente. Normalmente, tamb\u00e9m permite que eles controlem a televis\u00e3o, enquanto alguns dispositivos podem at\u00e9 cumpriment\u00e1-los pelo nome.<\/p>\n<h3>2. Informa\u00e7\u00f5es com base na localiza\u00e7\u00e3o<\/h3>\n<p>Bluetooth, GPS e farol <a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-turismo-industria\/\">tecnologia<\/a> todos abriram novas possibilidades para fornecer informa\u00e7\u00f5es baseadas em localiza\u00e7\u00e3o. Pode ser utilizado por empresas do hotel e <a href=\"https:\/\/www.revfine.com\/pt\/industria-da-hospitalidade\/\">ind\u00fastria de hospitalidade<\/a> para enviar mensagens aos clientes no momento preciso em que s\u00e3o mais relevantes para o destinat\u00e1rio.<\/p>\n<p>Isso pode significar, por exemplo, enviar mensagens SMS sobre os itens do card\u00e1pio do restaurante quando os clientes est\u00e3o por perto ou anunciar servi\u00e7os de academia quando est\u00e3o perto da academia. Tamb\u00e9m pode significar o envio de informa\u00e7\u00f5es atualizadas sobre conex\u00f5es de transporte local ou atra\u00e7\u00f5es pr\u00f3ximas. As empresas tamb\u00e9m podem usar dados de localiza\u00e7\u00e3o para otimizar os n\u00edveis de pessoal.<\/p>\n<h3>3. Reparos e manuten\u00e7\u00e3o preditivos<\/h3>\n<p>Outro uso potencial da Internet das Coisas no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> envolve fornecer aos funcion\u00e1rios do hotel informa\u00e7\u00f5es atualizadas sobre o status operacional de diferentes dispositivos e aparelhos e alert\u00e1-los sobre quaisquer sinais de alerta que possam indicar deteriora\u00e7\u00e3o ou desempenho incomum.<\/p>\n<p>O principal benef\u00edcio disso \u00e9 que permite a realiza\u00e7\u00e3o de reparos ou substitui\u00e7\u00f5es antes que o dispositivo ou aparelho pare totalmente de funcionar. Isso pode ser inestim\u00e1vel ao lidar com aparelhos cruciais sem os quais o hotel n\u00e3o pode operar e pode permitir que os reparos ocorram antes de qualquer grande perda de fun\u00e7\u00e3o.<\/p>\n<h3>4. Cart\u00f5es-chave eletr\u00f4nicos<\/h3>\n<p>Tradicionalmente, os hot\u00e9is contam com cart\u00f5es-chave f\u00edsicos ou at\u00e9 mesmo chaves reais para destrancar os quartos do hotel. Ainda assim, a IoT abre novas possibilidades de envio <a href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-hospitalidade-setor\/\">digital<\/a> ou cart\u00f5es eletr\u00f4nicos diretamente para os telefones celulares dos h\u00f3spedes. Isso pode se comunicar com a fechadura da porta, destrancando-a e eliminando a necessidade de uma chave separada.<\/p>\n<p>O potencial dessa tecnologia tamb\u00e9m vai muito al\u00e9m. Os hot\u00e9is podem usar a tecnologia de comunica\u00e7\u00e3o pela Internet para enviar automaticamente a chave eletr\u00f4nica para o telefone de um h\u00f3spede uma hora antes do hor\u00e1rio de check-in, sincronizar a porta com o balc\u00e3o de check-in e permitir que os h\u00f3spedes ignorem totalmente o balc\u00e3o de check-in e sigam direto para seu quarto.<\/p>\n<h3>5. Atendimento ao cliente controlado por voz<\/h3>\n<p>Finalmente, empresas hoteleiras como Best Western, Marriott e Wynn foram as primeiras a adotar o atendimento ao cliente controlado por voz. Essa \u00e1rea provavelmente se expandir\u00e1 substancialmente nos pr\u00f3ximos cinco anos, pois produtos como <a href=\"https:\/\/www.revfine.com\/pt\/amazon-alexa-echo-speaker-hospitality\/\">Amazon Echo<\/a> tornou-se mais amplamente adotado no ambiente dom\u00e9stico.<\/p>\n<p>Em termos de como pode beneficiar aqueles no setor de hospitalidade, a principal maneira \u00e9 proporcionando uma experi\u00eancia superior ao cliente. Por exemplo, <a href=\"https:\/\/www.revfine.com\/pt\/voice-control-travel-industry\/\">controlado por voz<\/a> os assistentes de quarto podem permitir que os clientes solicitem servi\u00e7o de quarto, reservem uma mesa no restaurante do hotel ou reservem sess\u00f5es de spa simplesmente falando para um dispositivo em seu quarto.<\/p>\n<p><strong>A Internet das Coisas j\u00e1 est\u00e1 sendo implantada na ind\u00fastria hoteleira, e o futuro potencial para propriet\u00e1rios de hot\u00e9is torna importante entender e capitalizar. Em particular, pode ajudar a automatizar processos, melhorar a <a href=\"https:\/\/www.revfine.com\/pt\/experiencia-do-cliente-industria-hoteleira\/\">experi\u00eancia do cliente<\/a> e ajudar as empresas de hospitalidade a economizar dinheiro em custos de energia e manuten\u00e7\u00e3o.<\/strong><\/p>\n<h3>Mais tend\u00eancias digitais<\/h3>\n<p>Com a tecnologia digital evoluindo continuamente, n\u00e3o \u00e9 de surpreender que suas aplica\u00e7\u00f5es na ind\u00fastria de viagens e hospitalidade tamb\u00e9m evoluam. Nos artigos a seguir, reunimos as mais inovadoras <a href=\"https:\/\/www.revfine.com\/pt\/digital-tendencias-hospitalidade-setor\/\">tend\u00eancias digitais<\/a> na ind\u00fastria da hospitalidade.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\">Como usar a intelig\u00eancia artificial na ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-hospitalidade-de-realidade-aumentada\/\">Como a realidade aumentada est\u00e1 transformando a ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-de-hospitalidade-de-realidade-virtual\/\">Como a realidade virtual (RV) pode enriquecer a ind\u00fastria hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/robos-hotelaria-industria\/\">8 exemplos de rob\u00f4s usados na ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/blockchain-tecnologia-hospitalidade-industria\/\">Tecnologia Blockchain e seus usos na ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/voz-controle-hotelaria-industria\/\">Como o controle de voz pode beneficiar a ind\u00fastria da hospitalidade?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/industria-reconhecimento-facial-hospitalidade\/\">4 casos de uso de reconhecimento facial na ind\u00fastria da hospitalidade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-inteligente\/\">Hotel inteligente; Quais s\u00e3o os benef\u00edcios para propriet\u00e1rios e h\u00f3spedes de hot\u00e9is?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/sala-inteligente\/\">7 maneiras de transformar um quarto de hotel em um quarto inteligente<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-gerenciamento-de-receita\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de gerenciamento de receita: \u00faltimos desenvolvimentos de 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como usar intelig\u00eancia artificial na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\" itemprop=\"url\"><span itemprop=\"headline\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-limpeza\/\" itemprop=\"url\"><span itemprop=\"headline\">Descubra as \u00faltimas tend\u00eancias de limpeza para 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":1020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[],"class_list":["post-1019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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