{"id":1174,"date":"2024-02-03T20:00:57","date_gmt":"2024-02-03T19:00:57","guid":{"rendered":"https:\/\/revfine.com\/?p=1174"},"modified":"2024-05-31T13:22:41","modified_gmt":"2024-05-31T11:22:41","slug":"big-data-travel-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/big-data-travel-industry\/","title":{"rendered":"5 maneiras de o big data beneficiar a ind\u00fastria de viagens"},"content":{"rendered":"<p><em>Dentro do <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens\/\">ind\u00fastria de viagens<\/a>, big data \u00e9 um dos conceitos mais importantes a serem compreendidos, porque a maioria das outras empresas j\u00e1 o utiliza e colhe os frutos. Essas recompensas incluem a capacidade de tomar decis\u00f5es mais informadas, aprender sobre clientes e concorrentes, melhorar a experi\u00eancia do cliente e aumentar a receita. Neste artigo, voc\u00ea aprender\u00e1 mais sobre big data e como ele pode beneficiar as empresas do setor de turismo.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#understandin-big-data\"><span style=\"text-decoration: underline;\">Compreendendo Big Data<\/span><\/a><\/li>\n<li><a href=\"#ways-big-data-help-travel\"><span style=\"text-decoration: underline;\">5 maneiras pelas quais o big data pode ajudar no setor de viagens<\/span><\/a>\n<ul>\n<li><a href=\"#revenue-management\"><span style=\"text-decoration: underline;\">1. Gerenciamento de receita<\/span><\/a><\/li>\n<li><a href=\"#reputation-management\"><span style=\"text-decoration: underline;\">2. Gest\u00e3o de reputa\u00e7\u00e3o<a id=\"understandin-big-data\"><\/a><\/span><\/a><\/li>\n<li><a href=\"#strategic-thinking\"><span style=\"text-decoration: underline;\">3. Marketing Estrat\u00e9gico<\/span><\/a><\/li>\n<li><a href=\"#customer-experience\"><span style=\"text-decoration: underline;\">4. Experi\u00eancia do cliente<\/span><\/a><\/li>\n<li><a href=\"#market-research\"><span style=\"text-decoration: underline;\">5. Pesquisa de Mercado<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-related-articles\">Mais artigos relacionados<\/a><\/span><\/li>\n<\/ul>\n<h2>Compreendendo Big Data<\/h2>\n<p>Primeiro, \u00e9 importante estabelecer o que <a href=\"https:\/\/www.revfine.com\/pt\/big-data-hospitality-industry\/\">big data<\/a> \u00e9. \u00c9 um termo usado para se referir a grandes conjuntos de dados que s\u00e3o grandes demais para serem processados atrav\u00e9s de m\u00e9todos de processamento mais tradicionais. Esse tipo de dados pode ter origem em fontes internas e externas e normalmente est\u00e1 associado a opini\u00f5es, h\u00e1bitos e comportamentos dos clientes.<\/p>\n<p>Devido \u00e0s enormes quantidades de dados que s\u00e3o agora recolhidos por empresas de todos os tipos, o big data tornou-se uma prioridade para muitos, e isto \u00e9 especialmente verdade na ind\u00fastria das viagens. Embora os seus usos sejam variados, pode ser especialmente \u00fatil para empresas de turismo porque pode permitir an\u00e1lises preditivas e comportamentais. De acordo com o Relat\u00f3rio de Mercado de An\u00e1lise de Big Data da Ind\u00fastria do Turismo da Future Market Insights, a ind\u00fastria global do turismo e o mercado de an\u00e1lise de big data dever\u00e3o atingir $486,6 bilh\u00f5es at\u00e9 2033.<\/p>\n<h3>V\u00eddeo: Big Data explicado<a id=\"ways-big-data-help-travel\"><\/a><\/h3>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/TzxmjbL-i4Y?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><a id=\"revenue-management\"><\/a><\/p>\n<h2>5 maneiras pelas quais o big data pode ajudar no setor de viagens<\/h2>\n<p>Abaixo est\u00e3o as cinco grandes maneiras pelas quais o big data pode ajudar os gerentes de viagens.<\/p>\n<h3>1. Gerenciamento de receita<\/h3>\n<p>Um dos usos mais eficazes de big data na ind\u00fastria de viagens est\u00e1 ligado a <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">gest\u00e3o de receitas<\/a>. Para maximizar os resultados financeiros, os hot\u00e9is e outras empresas de turismo precisam de ser capazes de vender o produto certo ao cliente certo, no momento certo, pelo pre\u00e7o certo e atrav\u00e9s do canal certo, e os big data podem ser inestim\u00e1veis.<\/p>\n<p>Em particular, dados internos, como taxas de ocupa\u00e7\u00e3o passadas, receitas de quartos e reservas atuais, podem ser combinados com dados externos, como informa\u00e7\u00f5es sobre eventos locais, voos e f\u00e9rias escolares, para prever e antecipar a procura com mais precis\u00e3o. Como resultado, os hot\u00e9is conseguem gerir melhor os pre\u00e7os e as tarifas dos quartos, aumentando-os em per\u00edodos de elevada procura para maximizar as receitas geradas.<a id=\"reputation-management\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30130\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management.jpg\" alt=\"Viagens de Big Data - Gest\u00e3o de Receitas\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Big-Data-Travel-Revenue-Management.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>2. Gest\u00e3o de reputa\u00e7\u00e3o<a id=\"strategic-thinking\"><\/a><\/h3>\n<p>Outro uso importante para big data na ind\u00fastria do turismo \u00e9 <a href=\"https:\/\/www.revfine.com\/pt\/como-gerenciar-avaliacoes-de-hoteis\/\">gest\u00e3o de reputa\u00e7\u00e3o<\/a>. Na era da Internet, os clientes podem deixar coment\u00e1rios em v\u00e1rias plataformas, incluindo sites de redes sociais, motores de busca e sites de coment\u00e1rios dedicados, partilhando as suas opini\u00f5es e experi\u00eancias. Al\u00e9m disso, os clientes verificam cada vez mais estas avalia\u00e7\u00f5es e comparam diferentes hot\u00e9is antes de reservar. De acordo com <a href=\"https:\/\/americas.rmscloud.com\/lp-state-of-the-industry-report-2021?utm_campaign=Q2-21+|+Grow+With+You&amp;utm_source=lodging&amp;utm_medium=eblast&amp;utm_term=report&amp;utm_content=industry+report_LP\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio sobre o Estado da Ind\u00fastria<\/a> pela RMS, 70,9% de viajantes afirmam que a reputa\u00e7\u00e3o online de uma empresa influencia suas decis\u00f5es de compra no setor de viagens.<\/p>\n<p>Esses dados, combinados com o feedback adquirido internamente, podem ser usados para identificar os pontos fortes e fracos mais significativos e onde os clientes est\u00e3o impressionados ou desapontados. Uma vez coletadas essas informa\u00e7\u00f5es, os hot\u00e9is podem us\u00e1-las para informar seus esfor\u00e7os de treinamento, fazer melhorias e garantir avalia\u00e7\u00f5es futuras positivas.<\/p>\n<h3>3. Marketing Estrat\u00e9gico<\/h3>\n<p>O marketing pode ser dif\u00edcil no <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens\/\">ind\u00fastria de viagens<\/a> porque os clientes em potencial variam em quem s\u00e3o, de onde v\u00eam e o que procuram. No entanto, os big data podem ajudar as empresas de turismo a adotar uma abordagem mais estrat\u00e9gica nos seus esfor\u00e7os de marketing, visando as pessoas certas da forma certa.<\/p>\n<p>Mais especificamente, o big data pode ajudar as empresas a identificar as principais tend\u00eancias entre seus clientes, onde est\u00e3o as semelhan\u00e7as e quais s\u00e3o as melhores <a href=\"https:\/\/www.revfine.com\/pt\/social-media-marketing-tips-hotel\/\">marketing<\/a> oportunidades s\u00e3o. Tamb\u00e9m pode ajudar as empresas a entender onde essas pessoas est\u00e3o e quando o marketing \u00e9 mais relevante para elas. Isso pode permitir o envio de mensagens de marketing com base em hor\u00e1rio, local e outros dados, permitindo a entrega de conte\u00fado promocional mais direcionado.<\/p>\n<h4><strong>Tabela: Marketing Estrat\u00e9gico com Big Data em Viagens<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table style=\"width: 100%; height: 336px;\" width=\"100%\">\n<thead>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\" align=\"left\"><strong>Aspecto Estrat\u00e9gico<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Aplica\u00e7\u00e3o na ind\u00fastria de viagens<\/strong><\/th>\n<th style=\"height: 24px;\" align=\"left\"><strong>Resultado esperado<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>Segmenta\u00e7\u00e3o de clientes<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">A an\u00e1lise dos dados do cliente cria perfis detalhados com base em prefer\u00eancias, comportamentos e dados demogr\u00e1ficos.<\/td>\n<td style=\"height: 48px;\" align=\"left\">Campanhas de marketing mais direcionadas levam a maiores taxas de engajamento e convers\u00e3o.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>Marketing Personalizado<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">Utilizar dados do cliente para adaptar mensagens de marketing e ofertas \u00e0s prefer\u00eancias individuais.<\/td>\n<td style=\"height: 48px;\" align=\"left\">Aumento da satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o dos clientes devido a experi\u00eancias mais relevantes e pessoais.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>An\u00e1lise de tend\u00eancias de mercado<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">Examinar grandes conjuntos de dados para identificar padr\u00f5es, tend\u00eancias e demandas emergentes dos clientes.<\/td>\n<td style=\"height: 48px;\" align=\"left\">Tomada de decis\u00e3o informada e adapta\u00e7\u00e3o oportuna \u00e0s mudan\u00e7as do mercado e novas oportunidades.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>Otimiza\u00e7\u00e3o de pre\u00e7os<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">Usando dados hist\u00f3ricos e an\u00e1lises preditivas para definir modelos de pre\u00e7os din\u00e2micos.<\/td>\n<td style=\"height: 48px;\" align=\"left\">Receita maximizada por meio de ajustes de pre\u00e7os com base na demanda, sazonalidade e disposi\u00e7\u00e3o de pagar do cliente.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>Efici\u00eancia operacional<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">Analisar dados de diversas \u00e1reas operacionais para identificar inefici\u00eancias e \u00e1reas de melhoria.<a id=\"customer-experience\"><\/a><\/td>\n<td style=\"height: 48px;\" align=\"left\">Redu\u00e7\u00e3o de custos e melhoria na presta\u00e7\u00e3o de servi\u00e7os atrav\u00e9s da otimiza\u00e7\u00e3o de processos operacionais.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\" align=\"left\"><strong>An\u00e1lise de sentimentos<\/strong><\/td>\n<td style=\"height: 48px;\" align=\"left\">Monitoramento de m\u00eddias sociais e sites de avalia\u00e7\u00e3o para avaliar as opini\u00f5es e a satisfa\u00e7\u00e3o dos clientes.<\/td>\n<td style=\"height: 48px;\" align=\"left\">Gerenciamento aprimorado de reputa\u00e7\u00e3o e capacidade de responder proativamente ao feedback do cliente.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\" align=\"left\"><strong>Analise competitiva<\/strong><\/td>\n<td style=\"height: 24px;\" align=\"left\">Coleta e an\u00e1lise de dados sobre ofertas, pre\u00e7os e feedback dos clientes dos concorrentes.<\/td>\n<td style=\"height: 24px;\" align=\"left\">Posicionamento estrat\u00e9gico e diferencia\u00e7\u00e3o atrav\u00e9s da compreens\u00e3o dos pontos fortes e fracos dos concorrentes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h3>4. Experi\u00eancia do cliente<a id=\"market-research\"><\/a><\/h3>\n<p>Hot\u00e9is e outras empresas no <a href=\"https:\/\/www.revfine.com\/pt\/viagem-e-turismo\/\">viagem e Turismo<\/a> A ind\u00fastria interage com os clientes de diversas maneiras, cada uma das quais pode fornecer dados valiosos que podem ser usados para melhorar a experi\u00eancia geral do cliente. Esses dados podem incluir tudo, desde conversas em redes sociais e an\u00e1lises online at\u00e9 dados de uso do servi\u00e7o.<\/p>\n<p>Usadas de forma eficaz, essas informa\u00e7\u00f5es podem revelar quais servi\u00e7os os clientes mais usam, quais eles n\u00e3o usam de forma alguma e quais s\u00e3o mais propensos a solicitar ou falar sobre. Por meio desses dados, as empresas podem tomar decis\u00f5es mais informadas e baseadas em dados sobre os servi\u00e7os que fornecem atualmente, os servi\u00e7os que n\u00e3o precisam mais fornecer, os servi\u00e7os que desejam apresentar e os novos <a href=\"https:\/\/www.revfine.com\/pt\/tecnologia-tendencias-turismo-industria\/\">tecnologia<\/a> eles optam por investir.<\/p>\n<h3>5. Pesquisa de Mercado<\/h3>\n<p>Finalmente, aqueles na viagem e <a href=\"https:\/\/www.revfine.com\/pt\/industria-do-turismo\/\">industria do turismo<\/a> tamb\u00e9m podem usar big data para compilar e analisar informa\u00e7\u00f5es sobre seus principais concorrentes para entender melhor o que outros hot\u00e9is ou empresas oferecem aos clientes. Mais uma vez, estes dados podem ser adquiridos a partir de diversas fontes, pois n\u00e3o faltam locais onde os clientes v\u00e3o para partilhar as suas opini\u00f5es sobre hot\u00e9is e ag\u00eancias de viagens, especialmente online.<\/p>\n<p>Em \u00faltima an\u00e1lise, os dados podem ser usados para identificar os pontos fortes, fracos e a reputa\u00e7\u00e3o geral das empresas rivais. Isto pode ser extremamente valioso, pois pode ajudar os l\u00edderes empresariais a identificar potenciais lacunas no mercado ou oportunidades de resultados de uma forma que os rivais n\u00e3o conseguem. Isso pode, por sua vez, levar a uma maior demanda e maiores receitas.<\/p>\n<h2>Perguntas frequentes sobre big data na ind\u00fastria de viagens<a id=\"more-related-articles\"><\/a><\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-1174-1\"><div class=\"fusion-panel panel-default panel-f2cf425f1468b12f8 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f2cf425f1468b12f8\"><a aria-expanded=\"false\" aria-controls=\"f2cf425f1468b12f8\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1174-1\" data-target=\"#f2cf425f1468b12f8\" href=\"#f2cf425f1468b12f8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o papel da an\u00e1lise de dados na ind\u00fastria de viagens e turismo?<\/span><\/a><\/h3><\/div><div id=\"f2cf425f1468b12f8\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_f2cf425f1468b12f8\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A an\u00e1lise de dados na ind\u00fastria de viagens e turismo ajuda a compreender o comportamento, as prefer\u00eancias e as tend\u00eancias dos clientes, otimizar os pre\u00e7os, melhorar a presta\u00e7\u00e3o de servi\u00e7os, aprimorar as estrat\u00e9gias de marketing e tomar decis\u00f5es de neg\u00f3cios informadas para aumentar a competitividade e a lucratividade.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8ded817541d2b13e4 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8ded817541d2b13e4\"><a aria-expanded=\"false\" aria-controls=\"8ded817541d2b13e4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1174-1\" data-target=\"#8ded817541d2b13e4\" href=\"#8ded817541d2b13e4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que s\u00e3o dados na ind\u00fastria do turismo?<\/span><\/a><\/h3><\/div><div id=\"8ded817541d2b13e4\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_8ded817541d2b13e4\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os dados da ind\u00fastria do turismo abrangem informa\u00e7\u00f5es recolhidas de diversas fontes, tais como sistemas de reservas, redes sociais, inqu\u00e9ritos e feedback dos clientes. Isso ajuda as empresas a compreender a din\u00e2mica do mercado, os h\u00e1bitos dos viajantes e o desempenho operacional.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b687ad988b3447bc9 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b687ad988b3447bc9\"><a aria-expanded=\"false\" aria-controls=\"b687ad988b3447bc9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1174-1\" data-target=\"#b687ad988b3447bc9\" href=\"#b687ad988b3447bc9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quais s\u00e3o os benef\u00edcios do big data no turismo?<\/span><\/a><\/h3><\/div><div id=\"b687ad988b3447bc9\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b687ad988b3447bc9\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os benef\u00edcios do big data no turismo incluem experi\u00eancias personalizadas do cliente, maior efici\u00eancia operacional, campanhas de marketing eficazes, melhor tomada de decis\u00f5es, previs\u00e3o de tend\u00eancias e melhor gest\u00e3o de recursos, levando a uma maior satisfa\u00e7\u00e3o do cliente e ao crescimento do neg\u00f3cio.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fadb7326a3f6e21fe fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_fadb7326a3f6e21fe\"><a aria-expanded=\"false\" aria-controls=\"fadb7326a3f6e21fe\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1174-1\" data-target=\"#fadb7326a3f6e21fe\" href=\"#fadb7326a3f6e21fe\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como a ci\u00eancia de dados \u00e9 usada no turismo?<\/span><\/a><\/h3><\/div><div id=\"fadb7326a3f6e21fe\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_fadb7326a3f6e21fe\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A ci\u00eancia de dados \u00e9 usada no turismo para analisar grandes conjuntos de dados para obter insights sobre as prefer\u00eancias dos clientes e tend\u00eancias de mercado, prever comportamentos futuros, desenvolver marketing e servi\u00e7os personalizados e otimizar a efici\u00eancia operacional e estrat\u00e9gias de gest\u00e3o de receitas.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b3b0b17ff4a9bc312 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b3b0b17ff4a9bc312\"><a aria-expanded=\"false\" aria-controls=\"b3b0b17ff4a9bc312\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1174-1\" data-target=\"#b3b0b17ff4a9bc312\" href=\"#b3b0b17ff4a9bc312\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como as tecnologias de big data podem melhorar o turismo?<\/span><\/a><\/h3><\/div><div id=\"b3b0b17ff4a9bc312\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b3b0b17ff4a9bc312\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>As tecnologias de big data podem melhorar o turismo, permitindo previs\u00f5es de procura mais precisas, experi\u00eancias personalizadas dos clientes, aloca\u00e7\u00e3o eficiente de recursos, estrat\u00e9gias de marketing direcionadas e melhor servi\u00e7o ao cliente. Em \u00faltima an\u00e1lise, isso pode levar a uma maior satisfa\u00e7\u00e3o do cliente e ao sucesso do neg\u00f3cio.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Big data pode beneficiar os profissionais da ind\u00fastria de viagens de v\u00e1rias maneiras importantes, permitindo que tomem decis\u00f5es mais baseadas em evid\u00eancias. Isso inclui a capacidade de antecipar a demanda futura com mais precis\u00e3o, otimizar estrat\u00e9gias de pre\u00e7os, direcionar o marketing com mais precis\u00e3o e melhorar a experi\u00eancia do cliente.<\/strong><\/p>\n<h2>Gostou deste artigo sobre Big Data na ind\u00fastria de viagens?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-realidade-virtual\/\">Benef\u00edcios do marketing de realidade virtual para a ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/chatgpt-travel-guide\/\">Guia de viagens do ChatGPT: como a ind\u00fastria de viagens pode se beneficiar!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/metaverso-viagem\/\">Metaverse Travel: Como o Metaverse vai mudar a ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/contactless-payment-travel-industry\/\">Raz\u00f5es pelas quais os pagamentos sem contato est\u00e3o se tornando populares na ind\u00fastria de viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/voice-control-travel-industry\/\">Como o Voice Control pode beneficiar a ind\u00fastria de viagens?<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-5926337685\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-5926337685.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-5926337685 .m-a-box-header{margin-bottom:20px}#mab-5926337685 .m-a-box-header>:first-child,#mab-5926337685 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-5926337685 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-5926337685 .m-a-box-avatar img,#mab-5926337685 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-5926337685 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-5926337685 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-5926337685 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-5926337685 .m-a-box-meta-divider{padding:0 .2em}#mab-5926337685 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-5926337685 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-5926337685 .m-a-box-related-entry-title,#mab-5926337685 .m-a-box-related-entry-title a{font-size:14px}#mab-5926337685 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Dentro da ind\u00fastria de viagens, o big data \u00e9 um dos conceitos mais importantes para se entender, porque a maioria das outras empresas j\u00e1 o est\u00e1 utilizando e colhendo os frutos. Essas recompensas incluem a capacidade de tomar decis\u00f5es mais informadas, aprender sobre clientes e concorrentes, melhorar a experi\u00eancia do cliente e aumentar a receita. Neste artigo, voc\u00ea aprender\u00e1 mais sobre<\/p>","protected":false},"author":24,"featured_media":1175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,794],"tags":[],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-marketing","category-travel-technology-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways Big Data Can Benefit the Travel Industry | Revfine.com<\/title>\n<meta name=\"description\" content=\"Here you find 5 ways how big data can benefit the travel industry. 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