{"id":20936,"date":"2023-07-20T15:00:50","date_gmt":"2023-07-20T13:00:50","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20936"},"modified":"2023-12-06T15:13:54","modified_gmt":"2023-12-06T14:13:54","slug":"steps-to-fight-price-disparities-on-your-hotel-website","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/etapas-para-combater-as-disparidades-de-precos-no-site-do-seu-hotel\/","title":{"rendered":"3 passos para combater as disparidades de pre\u00e7os no site do seu hotel"},"content":{"rendered":"

\u00c0 medida que as viagens voltam com for\u00e7a total, todos est\u00e3o tentando reivindicar sua fatia do bolo. Portanto, n\u00e3o \u00e9 de admirar que voc\u00ea esteja enfrentando disparidades de pre\u00e7os entre as tarifas do seu hotel e as dispon\u00edveis nas OTAs (ag\u00eancias de viagens on-line) e nos mecanismos de metabusca. Eles s\u00e3o inevit\u00e1veis e, como hoteleiro experiente, voc\u00ea tem duas op\u00e7\u00f5es: aceit\u00e1-los ou agir. Neste artigo, voc\u00ea encontrar\u00e1 t\u00e1ticas pr\u00e1ticas que pode usar para combater as disparidades de pre\u00e7os e aumentar suas reservas diretas.<\/em><\/p>\n

Imposs\u00edvel de evitar, f\u00e1cil de combater<\/h2>\n

Controlar o pre\u00e7o dos seus quartos \u00e9 uma parte vital do crescimento do seu canal direto. Se os viajantes encontrarem tarifas mais baixas para o seu hotel em outros sites que n\u00e3o o seu, eles sair\u00e3o do seu site para fazer reservas em outro lugar. Felizmente, diante desse cen\u00e1rio, voc\u00ea n\u00e3o precisa sentar e aceit\u00e1-lo. Vamos dar uma olhada em algumas etapas simples que voc\u00ea pode seguir e que far\u00e3o uma diferen\u00e7a real.<\/p>\n

3 passos para combater as disparidades de pre\u00e7os no site do seu hotel<\/h2>\n

Abaixo, voc\u00ea aprender\u00e1 em 3 etapas como combater a disparidade de pre\u00e7os no site do seu hotel e aumentar suas reservas diretas.<\/p>\n

1. Refer\u00eancia, Refer\u00eancia, Refer\u00eancia<\/h3>\n

Para retomar o controle, primeiro voc\u00ea deve compreender o desempenho da marca do seu hotel. Esforce-se para oferecer aos visitantes a melhor tarifa poss\u00edvel, utilizando uma das ferramentas de rastreamento dispon\u00edveis no mercado para identificar as disparidades de pre\u00e7os que seus h\u00f3spedes encontram online, tanto em OTAs quanto em mecanismos de metabusca.<\/p>\n

D\u00ea um passo adiante e refer\u00eancia em rela\u00e7\u00e3o ao mercado e \u00e0 concorr\u00eancia<\/a>. Veja onde o desempenho do seu hotel est\u00e1 abaixo do esperado e identifique \u00e1reas que precisam ser melhoradas comparando seu desempenho em termos de frequ\u00eancia e valor da disparidade com v\u00e1rios comparativos. Vale sempre a pena aprofundar-se nas an\u00e1lises \u2013 por exemplo, aprofundar-se em mercados espec\u00edficos ou analisar mais detalhadamente os tipos de reserva e o que isso significa em termos das disparidades do seu hotel.<\/p>\n

Esses insights competitivos ajudar\u00e3o voc\u00ea a compreender os padr\u00f5es e fornecer\u00e3o um plano de a\u00e7\u00e3o claro sobre onde contra-atacar.<\/p>\n

\"Site<\/p>\n

2. Tome uma atitude<\/h3>\n

Agora que voc\u00ea sabe a posi\u00e7\u00e3o do seu hotel em rela\u00e7\u00e3o aos concorrentes, deve explorar o que est\u00e1 acontecendo em termos de pre\u00e7os.<\/p>\n

Se uma OTA estiver reduzindo suas taxas, voc\u00ea deve entrar em contato e ver se elas est\u00e3o afetando sua cl\u00e1usula de paridade. Usar uma ferramenta que fornece automaticamente capturas de tela da disparidade pode ser particularmente \u00fatil ao negociar com terceiros. Enquanto isso, forne\u00e7a aos h\u00f3spedes em potencial uma oferta correspondente para impedi-los de reservar uma tarifa mais barata em outro lugar.<\/p>\n

Com um ferramenta de correspond\u00eancia de pre\u00e7os<\/a><\/span>, voc\u00ea pode fazer isso em tempo real, combatendo efetivamente qualquer taxa que possa desviar os usu\u00e1rios do seu site. Essa ferramenta detecta quando a pesquisa de um usu\u00e1rio gera uma taxa inferior e mostra automaticamente uma oferta correspondente. O desconto \u00e9 aplicado automaticamente no motor de reservas com apenas um clique no link da oferta especial.<\/p>\n

\"Combata<\/p>\n

Se voc\u00ea descobrir que as OTAs n\u00e3o est\u00e3o reduzindo suas taxas, o importante \u00e9 informar os visitantes do seu site. Apresente um widget de pre\u00e7os para garantir aos usu\u00e1rios que voc\u00ea est\u00e1 oferecendo a melhor tarifa dispon\u00edvel, para que eles n\u00e3o acessem outros sites para comparar pre\u00e7os. Voc\u00ea tamb\u00e9m deve incluir benef\u00edcios de reserva direta para dar-lhes um motivo extra para reservar diretamente com voc\u00ea. A chave aqui \u00e9 destacar seus pontos de venda exclusivos e demonstrar aos visitantes que reservar diretamente \u00e9 a melhor op\u00e7\u00e3o.<\/p>\n

3. Seja pessoal<\/h3>\n

Online, \u00e9 f\u00e1cil sentir-se apenas mais um peixe no mar. Mas quando se trata de gerar reservas diretas, voc\u00ea precisa conhecer os visitantes do seu site e fornecer a eles o que procuram. E \u00e9 aqui que entra a personaliza\u00e7\u00e3o.<\/p>\n

Uma \u00f3tima maneira de personalizar a experi\u00eancia do usu\u00e1rio online \u00e9 ser convidativo. Por exemplo, ao exibir o pre\u00e7o que seu hotel tem a oferecer, mostre aos usu\u00e1rios uma mensagem pequena, mas eficaz, convidando-os a se registrar como membros de sua marca em troca de um desconto exclusivo. Isso n\u00e3o apenas incentiva o reservador a converter diretamente para o seu site, mas tamb\u00e9m \u00e9 uma maneira fant\u00e1stica de coletar informa\u00e7\u00f5es de contato e aumentar seu banco de dados de h\u00f3spedes para futuras atividades de marketing.<\/p>\n

Ent\u00e3o a\u00ed est\u00e1, tr\u00eas componentes principais de uma estrat\u00e9gia on-line poderosa para combater as disparidades de pre\u00e7os no site do seu hotel e gerar reservas mais diretas. Se h\u00e1 uma coisa que voc\u00ea deve lembrar \u00e9 que a disparidade sempre existir\u00e1, ent\u00e3o o que importa \u00e9 como voc\u00ea responde e reage.<\/strong><\/p>\n

<\/i>Lista de verifica\u00e7\u00e3o gratuita: a lista de verifica\u00e7\u00e3o definitiva de benchmarking de hot\u00e9is<\/h2>\n

Nem sempre \u00e9 f\u00e1cil compreender o desempenho do canal direto do seu hotel. Mesmo o hoteleiro mais experiente pode n\u00e3o ter certeza ao examinar as descobertas para descobrir onde fazer as altera\u00e7\u00f5es de forma adequada. Com o \u201cA lista de verifica\u00e7\u00e3o definitiva de benchmarking de hot\u00e9is\u201d<\/em>,<\/span> voc\u00ea aprender\u00e1 como aprimorar sua estrat\u00e9gia de canal direto usando insights de dados para agir onde for mais importante.<\/p>\n

Clique aqui para baixar<\/a><\/span><\/span> o \u201cA lista de verifica\u00e7\u00e3o definitiva de benchmarking de hot\u00e9is\u201d<\/em>.<\/p>\n

\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.

\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado Hotel<\/a><\/span>, Hospitalidade<\/a><\/span>, e Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n

Este artigo foi escrito pelo nosso parceiro especialista The Hotels Network<\/h2>P\u00e1gina do parceiro<\/span><\/a><\/div>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u00c0 medida que as viagens voltam com for\u00e7a total, todos est\u00e3o tentando reivindicar sua fatia do bolo. Portanto, n\u00e3o \u00e9 \u00e0 toa que voc\u00ea est\u00e1 enfrentando disparidades de pre\u00e7os entre as tarifas do seu hotel e as dispon\u00edveis em OTAs (ag\u00eancias de viagens online) e mecanismos de metabusca. Eles s\u00e3o inevit\u00e1veis e, como hoteleiro experiente, voc\u00ea tem duas op\u00e7\u00f5es: aceit\u00e1-los ou agir. Nisso<\/p>","protected":false},"author":1,"featured_media":20939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[764,770],"tags":[674],"class_list":["post-20936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-distribution","category-hotel-pricing-strategies","tag-the-hotels-network"],"yoast_head":"\n3 Steps to Fight Price Disparities on Your Hotel Website<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn in 3 steps how to combat price disparities on your hotel website and drive more direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/etapas-para-combater-as-disparidades-de-precos-no-site-do-seu-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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