{"id":279,"date":"2024-02-18T12:00:50","date_gmt":"2024-02-18T11:00:50","guid":{"rendered":"https:\/\/revfine.com\/?p=279"},"modified":"2024-06-04T21:55:52","modified_gmt":"2024-06-04T19:55:52","slug":"what-is-goppar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/o-que-goppar\/","title":{"rendered":"O que significa GOPPAR?"},"content":{"rendered":"<p><em>Um indicador-chave de desempenho, ou KPI, \u00e9 uma medida quantific\u00e1vel de desempenho de neg\u00f3cios. Os KPIs s\u00e3o essenciais para uma implementa\u00e7\u00e3o bem-sucedida <a href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\">estrat\u00e9gia de gest\u00e3o de receita<\/a>, pois permite que as empresas identifiquem \u00e1reas de sucesso e fracasso, bem como tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. GOPPAR \u00e9 um dos KPIs mais importantes que os hot\u00e9is usam para <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">gest\u00e3o de receitas<\/a>. Este artigo explica o que significa GOPPAR e por que \u00e9 importante.<\/em><\/p>\n<h2>GOPPAR explicou<\/h2>\n<p>GOPPAR \u00e9 um acr\u00f4nimo para lucro operacional bruto por quarto dispon\u00edvel. \u00c9 um indicador-chave de desempenho comumente usado no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a>. \u00c9 particularmente \u00fatil para propriet\u00e1rios de hot\u00e9is porque lhes d\u00e1 uma ideia geral do valor dos seus ativos.<\/p>\n<p>Fundamentalmente, a GOPPAR se preocupa com o n\u00famero de quartos dispon\u00edveis no seu hotel e n\u00e3o com o n\u00famero que voc\u00ea vendeu. Al\u00e9m disso, considera o lucro operacional bruto e n\u00e3o a receita gerada apenas pela venda de quartos de hotel. Portanto, \u00e9 um bom indicador da efic\u00e1cia do seu hotel.<\/p>\n<p>O lucro operacional bruto pode ser calculado pegando sua receita bruta e subtraindo sua despesa bruta. Este valor pode ent\u00e3o ser dividido pelo n\u00famero de quartos dispon\u00edveis em seu hotel para dar a voc\u00ea seu GOPPAR. Em alguns casos.<\/p>\n<p>O monitoramento GOPPAR permitir\u00e1 que voc\u00ea identifique tend\u00eancias no verdadeiro desempenho comercial de seu hotel ou resort. Pode ser calculado continuamente, diariamente ou no final de um ano, dividindo seu lucro operacional anual total pelo n\u00famero total de quartos di\u00e1rios dispon\u00edveis durante o ano.<\/p>\n<h4><strong>V\u00eddeo: O que \u00e9 GOPPAR?<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/jbDcR9GZbl4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Como o GOPPAR \u00e9 calculado?<\/h2>\n<p>A f\u00f3rmula para GOPPAR \u00e9 Lucro Operacional Bruto \/ Quartos Dispon\u00edveis. Abaixo voc\u00ea encontrar\u00e1 um exemplo de como o GOPPAR \u00e9 calculado.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">N\u00famero de quartos<\/th>\n<th align=\"left\">150<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">Dias em um ano<\/td>\n<td align=\"left\">365<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>N\u00famero total de quartos dispon\u00edveis por ano<\/strong><\/td>\n<td align=\"left\"><strong>54,750<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Receitas por departamento<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">quartos<\/td>\n<td align=\"left\">4,000,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Alimentos e bebidas<\/td>\n<td align=\"left\">1,500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Outros departamentos<\/td>\n<td align=\"left\">500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Rendimento total<\/strong><\/td>\n<td align=\"left\"><strong>6,000,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Despesas<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">quartos<\/td>\n<td align=\"left\">750,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Alimentos e bebidas<\/td>\n<td align=\"left\">700,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Outros departamentos<\/td>\n<td align=\"left\">200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">N\u00e3o distribu\u00eddo<\/td>\n<td align=\"left\">1,200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Despesas totais<\/strong><\/td>\n<td align=\"left\"><strong>2,850,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Lucro operacional bruto (GOP)<\/strong><\/td>\n<td align=\"left\"><strong>3,150,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Lucro operacional bruto por quarto dispon\u00edvel (GOPPAR)<\/strong><\/td>\n<td align=\"left\"><strong>57<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>ADR e RevPAR<\/h2>\n<p>Os outros principais KPIs usados pelos gerentes de hot\u00e9is s\u00e3o <a href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-average-daily-rate\/\">ADR<\/a> (taxa m\u00e9dia di\u00e1ria) e <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-revpar\/\">RevPAR<\/a> (receita por quarto dispon\u00edvel). Ao contr\u00e1rio do GOPPAR, ambas as m\u00e9tricas se preocupam apenas com a receita gerada pelos quartos do seu hotel, o que significa que outras fontes de receita, como bares e restaurantes, s\u00e3o ignoradas. Para obter mais informa\u00e7\u00f5es sobre outros KPIs comuns de gerenciamento de receita, voc\u00ea pode ler o artigo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">\u201cKPIs de gerenciamento de receita\u201d<\/a><\/span>.<\/p>\n<h2>Perguntas frequentes sobre o que \u00e9 GOPPAR<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-279-1\"><div class=\"fusion-panel panel-default panel-04e58bb8efee60b27 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_04e58bb8efee60b27\"><a aria-expanded=\"false\" aria-controls=\"04e58bb8efee60b27\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#04e58bb8efee60b27\" href=\"#04e58bb8efee60b27\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 GOP em termos de hotelaria?<\/span><\/a><\/h3><\/div><div id=\"04e58bb8efee60b27\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_04e58bb8efee60b27\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Na ind\u00fastria hoteleira, GOP significa lucro operacional bruto e refere-se \u00e0 receita total gerada pelas opera\u00e7\u00f5es hoteleiras ap\u00f3s a subtra\u00e7\u00e3o das despesas operacionais. Impostos, juros, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o est\u00e3o exclu\u00eddos. O GOP \u00e9 usado para indicar a lucratividade geral das principais opera\u00e7\u00f5es hoteleiras.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-11845c6b23d749fb7 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_11845c6b23d749fb7\"><a aria-expanded=\"false\" aria-controls=\"11845c6b23d749fb7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#11845c6b23d749fb7\" href=\"#11845c6b23d749fb7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 GOPPAR e como \u00e9 calculado?<\/span><\/a><\/h3><\/div><div id=\"11845c6b23d749fb7\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_11845c6b23d749fb7\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>GOPPAR \u00e9 o lucro operacional bruto por quarto dispon\u00edvel, um indicador-chave de desempenho na ind\u00fastria hoteleira. \u00c9 calculado pegando o lucro operacional bruto (GOP) do hotel e dividindo-o pelo n\u00famero total de quartos dispon\u00edveis. O GOPPAR \u00e9 uma das principais formas de determinar e avaliar a efici\u00eancia operacional e a sa\u00fade empresarial de um hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5a132d689943c99b6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5a132d689943c99b6\"><a aria-expanded=\"false\" aria-controls=\"5a132d689943c99b6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#5a132d689943c99b6\" href=\"#5a132d689943c99b6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 GOP no front office?<\/span><\/a><\/h3><\/div><div id=\"5a132d689943c99b6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5a132d689943c99b6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Quando usado no front office, o lucro operacional bruto, ou GOP, refere-se \u00e0 receita total gerada pelas opera\u00e7\u00f5es do front office ap\u00f3s a subtra\u00e7\u00e3o das despesas operacionais. Exemplos de opera\u00e7\u00f5es de front office incluem vendas ou reservas de quartos e os principais servi\u00e7os prestados ao h\u00f3spede pelo hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0ffe01cf53c6d8143 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0ffe01cf53c6d8143\"><a aria-expanded=\"false\" aria-controls=\"0ffe01cf53c6d8143\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#0ffe01cf53c6d8143\" href=\"#0ffe01cf53c6d8143\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que significa TRevPAR em hot\u00e9is?<\/span><\/a><\/h3><\/div><div id=\"0ffe01cf53c6d8143\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0ffe01cf53c6d8143\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>TRevPAR significa receita total por quarto dispon\u00edvel, e os hot\u00e9is o utilizam para entender o desempenho e, ao mesmo tempo, levar em considera\u00e7\u00e3o todos os fluxos de receita. Pode ser calculado pegando a receita total de quartos, alimentos e bebidas e outros departamentos e dividindo-a pelo n\u00famero total de quartos dispon\u00edveis.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6484ce18b3e17eca0 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6484ce18b3e17eca0\"><a aria-expanded=\"false\" aria-controls=\"6484ce18b3e17eca0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#6484ce18b3e17eca0\" href=\"#6484ce18b3e17eca0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que \u00e9 um bom EBITDA para um hotel?<\/span><\/a><\/h3><\/div><div id=\"6484ce18b3e17eca0\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_6484ce18b3e17eca0\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O lucro antes de juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o, muitas vezes abreviado para EBITDA, \u00e9 um excelente indicador do desempenho do hotel. O EBITDA pode ser dividido pela receita total para calcular a margem EBITDA. Os benchmarks do setor geralmente destacam 30% a 50% como um bom alvo, dependendo do tamanho do hotel, das condi\u00e7\u00f5es do mercado e de outros fatores.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Os hot\u00e9is monitoram v\u00e1rios KPIs para auxiliar na gest\u00e3o de receitas; cada um tem seus usos. O GOPPAR \u00e9 especialmente \u00fatil quando se considera o hotel como um ativo completo. Ao mesmo tempo, medi\u00e7\u00f5es como ADR e RevPAR s\u00e3o mais adequadas para avaliar tend\u00eancias especificamente relacionadas com receitas de quartos de hotel.<\/strong><\/p>\n<h2>Gostou deste artigo sobre o que \u00e9 GOPPAR?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/relatorio-de-estrela-de-hotel\/\">Hotel STAR Report: introdu\u00e7\u00e3o clara para hoteleiros<\/a><\/li>\n<li class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-total\/\">Total Revenue Management: como os hot\u00e9is podem maximizar suas receitas<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-vs-gerenciamento-de-rendimento\/\">Gerenciamento de receita x gerenciamento de rendimento<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/aumente-trevpar-no-seu-hotel\/\">Estrat\u00e9gias para aumentar o TrevPAR no seu hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\" itemprop=\"url\"><span itemprop=\"headline\">26 estrat\u00e9gias essenciais de marketing para hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-gerenciamento-de-receita\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de gerenciamento de receita: \u00faltimos desenvolvimentos de 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/industria-hospitalidade-inteligencia-artificial\/\" itemprop=\"url\"><span itemprop=\"headline\">Como usar intelig\u00eancia artificial na ind\u00fastria da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\" itemprop=\"url\"><span itemprop=\"headline\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Um indicador-chave de desempenho, ou KPI, \u00e9 uma medida quantific\u00e1vel de desempenho de neg\u00f3cios. Os KPIs s\u00e3o essenciais para implementar uma estrat\u00e9gia de gest\u00e3o de receita bem-sucedida, pois permitem que as empresas identifiquem \u00e1reas de sucesso e fracasso, bem como tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. O GOPPAR \u00e9 um dos KPIs mais importantes que os hot\u00e9is usam para gerenciamento de receita. Este artigo explica o que<\/p>","protected":false},"author":24,"featured_media":284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is GOPPAR? | Revenue Management KPI Explained<\/title>\n<meta name=\"description\" content=\"GOPPAR is an important KPI used by hotels for revenue management. 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With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":7,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"predecessor-version":[{"id":31793,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/279\/revisions\/31793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}