{"id":30810,"date":"2024-04-18T09:00:04","date_gmt":"2024-04-18T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=30810"},"modified":"2024-04-22T11:30:15","modified_gmt":"2024-04-22T09:30:15","slug":"room-type-analytics","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/analise-de-tipo-de-quarto\/","title":{"rendered":"Desbloqueando insights e potencial de receita com an\u00e1lises de tipo de quarto"},"content":{"rendered":"<p><em>Num hotel, compreender a din\u00e2mica dos tipos de quartos e aproveitar esta compreens\u00e3o pode impactar significativamente a receita, o lucro e a satisfa\u00e7\u00e3o dos h\u00f3spedes. A an\u00e1lise do tipo de quarto \u00e9 um componente vital de qualquer plataforma de Business Intelligence de hotelaria e oferece aos hot\u00e9is uma vis\u00e3o mais profunda do desempenho do seu invent\u00e1rio. Decis\u00f5es baseadas em dados baseadas em Room-Type Analytics melhoram a lucratividade e a experi\u00eancia dos h\u00f3spedes. Este artigo se aprofunda no Room-Type Analytics, seus benef\u00edcios, estrat\u00e9gias de implementa\u00e7\u00e3o e como os hot\u00e9is podem aproveitar essa ferramenta para o sucesso.<\/em><\/p>\n<h2>O que \u00e9 an\u00e1lise de tipo de quarto?<\/h2>\n<p>A an\u00e1lise de tipo de quarto \u00e9 o processo de coleta, an\u00e1lise e interpreta\u00e7\u00e3o de dados espec\u00edficos para diferentes categorias de quartos em um hotel. As an\u00e1lises relevantes podem incluir ritmo de reserva, gera\u00e7\u00e3o de receita, taxas de ocupa\u00e7\u00e3o, taxas m\u00e9dias (ADR), tipos de quartos vendidos versus reservados e altera\u00e7\u00f5es de quartos nos diferentes tipos de quartos que sua propriedade oferece. Ao analisar o Room-Type Analytics, voc\u00ea pode descobrir padr\u00f5es ocultos, comportamentos e prefer\u00eancias dos h\u00f3spedes e oportunidades de receita\/lucro.<\/p>\n<h2>Por que voc\u00ea deve dedicar tempo \u00e0 an\u00e1lise do tipo de quarto?<\/h2>\n<p>Uma velha regra na gest\u00e3o hoteleira \u00e9 que, dependendo do hotel, um aumento de receita proveniente da venda de mais quartos (ocupa\u00e7\u00e3o) se converte em lucro de aproximadamente 60%. Um aumento de receita proveniente da venda de quartos mais caros (ADR) se converte em lucro m\u00e9dio de 95%. Vender e aumentar a venda de tipos de quartos premium se converter\u00e1 no desempenho final do seu hotel a uma taxa extraordin\u00e1ria.<\/p>\n<p>Outros motivos pelos quais o Room-Type Analytics deve estar pelo menos em sua lista de verifica\u00e7\u00e3o da Revis\u00e3o Trimestral de Neg\u00f3cios incluem:<\/p>\n<ul>\n<li>Gerenciamento de receita otimizado: entenda o desempenho de cada tipo de quarto para poder gerenciar diferen\u00e7as din\u00e2micas de pre\u00e7os entre tipos de quarto. Como resultado, voc\u00ea pode maximizar a lucratividade dos tipos de quartos premium durante per\u00edodos de pico e capturar a ocupa\u00e7\u00e3o das categorias de quartos mais altas com suplementos menores durante per\u00edodos mais lentos.<\/li>\n<li>Experi\u00eancias aprimoradas dos h\u00f3spedes: um h\u00f3spede que compra um upgrade para uma categoria de quarto superior resulta em uma experi\u00eancia melhor e mais personalizada a um pre\u00e7o premium. Ao identificar tipos de quartos populares e prefer\u00eancias dos h\u00f3spedes, por exemplo, por combina\u00e7\u00e3o de segmento\/canal\/pa\u00eds, voc\u00ea pode lan\u00e7ar ofertas mais atraentes e localizadas que geram melhor valor e taxas de convers\u00e3o mais altas.<\/li>\n<li>Tomada de decis\u00e3o informada: insights baseados em dados ajudam voc\u00ea a fazer investimentos mais inteligentes, por exemplo, em reformas, marketing e estrat\u00e9gias operacionais. Os recursos podem ser direcionados para os tipos de quartos mais rent\u00e1veis.<\/li>\n<li>Vantagem competitiva: Com insights detalhados sobre o desempenho dos tipos de quartos, os hot\u00e9is podem criar propostas de vendas e pacotes exclusivos para diferentes tipos de quartos, para se diferenciarem em um mercado competitivo.<\/li>\n<\/ul>\n<h2>Implementando an\u00e1lise de tipo de quarto<\/h2>\n<p>Aqui est\u00e3o algumas coisas \u00e0s quais voc\u00ea deve prestar aten\u00e7\u00e3o ao analisar dados de tipo de quarto.<\/p>\n<h3>1. Ingest\u00e3o de dados<\/h3>\n<p>Certifique-se de que os dados corretos sejam retirados do PMS. Duas dicas:<\/p>\n<ul>\n<li>N\u00e3o considere o desempenho apenas por tipo de quarto, pois geralmente \u00e9 baseado apenas no tipo de quarto em que o h\u00f3spede ficou hospedado. Inclui, por exemplo, upgrades que ocorreram para status de fidelidade e overbookings de tipo de quarto. O desempenho do tipo de quarto hospedado n\u00e3o \u00e9, portanto, um bom indicador do valor comercial e do desempenho de um tipo de quarto.<\/li>\n<li>Al\u00e9m do tipo de quarto originalmente reservado para cada reserva e do tipo de quarto eventualmente hospedado para cada reserva, voc\u00ea tamb\u00e9m deseja entender as mudan\u00e7as de tipo de quarto e, particularmente, como elas aconteceram: foram upgrades gratuitos ou upgrades pagos? Ingerir e analisar o log de altera\u00e7\u00f5es de uma reserva ir\u00e1 ajud\u00e1-lo aqui.<\/li>\n<\/ul>\n<h3>2. An\u00e1lise do tipo de quarto<\/h3>\n<p>A an\u00e1lise do tipo de sala pode fornecer contexto, bem como ser o contexto, dependendo do objetivo anal\u00edtico e do painel que foi constru\u00eddo. Ser capaz de colocar Room Type Analytics em diferentes pain\u00e9is e locais de pain\u00e9is \u00e9 fundamental para obter o m\u00e1ximo valor dele. Considere os dois cen\u00e1rios a seguir:<\/p>\n<ul>\n<li>Para entender o alinhamento entre o valor da conta e os upgrades gratuitos concedidos: Um painel que mostra quais contas corporativas receberam qual porcentagem de upgrades gratuitos<\/li>\n<li>Para mostrar a um cliente corporativo o valor de ficar em seu hotel em rela\u00e7\u00e3o \u00e0 concorr\u00eancia: um painel que mostra a porcentagem de upgrades gratuitos que uma conta espec\u00edfica recebeu<\/li>\n<\/ul>\n<h3>3. Segmentar o desempenho do tipo de quarto<\/h3>\n<p>Segmente o desempenho do tipo de quarto, tanto reservado quanto hospedado, por diversas dimens\u00f5es, como canal, pa\u00eds e\/ou fatores comportamentais, como dura\u00e7\u00e3o da estadia e prazo de entrega, para obter insights sobre prefer\u00eancias e comportamentos de tipo de quarto que voc\u00ea pode aproveitar para obter uma experi\u00eancia mais impactante. estrat\u00e9gia de vendas e marketing de tipo de quarto.<\/p>\n<h2>Como deve ser um ponto de partida para um painel de an\u00e1lise de tipo de quarto?<\/h2>\n<p>A constela\u00e7\u00e3o de an\u00e1lise de tipo de quarto \u00e9 definida da seguinte forma. Isso lhe dar\u00e1 um excelente ponto de partida para obter mais valor dos dados do tipo de quarto.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-30811\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics.png\" alt=\"Exemplo de painel de an\u00e1lise de tipo de quarto - Juyo Analytics\" width=\"1000\" height=\"1301\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-9x12.png 9w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-200x260.png 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-231x300.png 231w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-400x520.png 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-600x781.png 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-768x999.png 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-787x1024.png 787w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-800x1041.png 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-1181x1536.png 1181w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-1200x1561.png 1200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics-1574x2048.png 1574w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/04\/Sample-dashboard-Room-Type-Analytics-Juyo-Analytics.png 2560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Os principais KPIs do desempenho geral da propriedade ajudam voc\u00ea a contextualizar os dados de desempenho do tipo de quarto: o hotel estava ocupado ou silencioso.<\/li>\n<li>Detalhamento do desempenho do tipo de quarto: entenda o desempenho de cada tipo de quarto com base no tipo de reserva reservado e hospedado. (Nota: na captura de tela, voc\u00ea v\u00ea <span style=\"text-decoration: underline;\"><a href=\"https:\/\/juyoanalytics.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Plataforma de demonstra\u00e7\u00e3o Juyo Analytics&#039;<\/a><\/span> com dados anonimizados e contagem de quartos ajustada manualmente por tipo de quarto, como resultado, a percentagem de ocupa\u00e7\u00e3o por tipo de quarto \u00e9 imprecisa).<\/li>\n<li>Mudan\u00e7as de tipo de quarto: quantas noites de estadia no mesmo tipo de quarto que foi originalmente reservado, quantas noites de quarto foram atualizadas gratuitamente ou vendidas para categorias de quarto superiores, etc.<\/li>\n<li>O gr\u00e1fico de barras de tipos de quartos mostra visualmente quais tipos de quartos tinham qual peso, dependendo dos filtros escolhidos.<\/li>\n<li>Um fluxograma Sankey de movimentos de tipo de quarto informa o volume de movimentos de quarto entre categorias espec\u00edficas.<\/li>\n<li>Os detalhamentos de empresas e ag\u00eancias ajudam voc\u00ea a filtrar as outras visualiza\u00e7\u00f5es e a entender quais empresas e ag\u00eancias capturaram ou impulsionaram, por exemplo, atualiza\u00e7\u00f5es e upsell gratuitos.<\/li>\n<li>Explora\u00e7\u00f5es para contribui\u00e7\u00e3o de dias da semana, contribui\u00e7\u00e3o de faixa de ocupa\u00e7\u00e3o (mostrando qu\u00e3o ocupado seu hotel estava), status de fidelidade e h\u00f3spedes recorrentes fornecem contexto aos dados mostrados acima e permitem filtrar para responder a perguntas como: \u201c<em>Que tipos de h\u00f3spedes recebiam upgrades gratuitos quando a minha ocupa\u00e7\u00e3o era inferior a 70%?<\/em>&quot; e &quot;<em>Em que dias da semana \u00e9 mais prov\u00e1vel que concedamos upgrades gratuitos a membros n\u00e3o fidelizados?<\/em>\u201d<\/li>\n<\/ul>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-tasks fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><u>Lista de verifica\u00e7\u00e3o gratuita<\/u>: Comece a usar dados na tomada de decis\u00f5es do seu hotel<\/h2>\n<p>Usar dados para impulsionar insights e decis\u00f5es em seu hotel pode posicion\u00e1-lo para o sucesso comercial, ajudar a aumentar a satisfa\u00e7\u00e3o dos h\u00f3spedes e reduzir custos. Esta lista de verifica\u00e7\u00e3o fornece um ponto de partida para hoteleiros iniciantes na an\u00e1lise de dados na ind\u00fastria hoteleira.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/pt\/page\/checklist-comece-a-usar-dados-na-tomada-de-decisao-do-seu-hotel\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Clique aqui para baixar<\/span><\/a> a lista de verifica\u00e7\u00e3o \u201c<em>Comece a usar dados na tomada de decis\u00f5es do seu hotel<\/em>&#8220;.<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso Parceiro Especialista Juyo Analytics<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/juyo-analytics\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/juyo-analytics\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Num hotel, compreender a din\u00e2mica dos tipos de quartos e aproveitar esta compreens\u00e3o pode impactar significativamente a receita, o lucro e a satisfa\u00e7\u00e3o dos h\u00f3spedes. A an\u00e1lise do tipo de quarto \u00e9 um componente vital de qualquer plataforma de Business Intelligence de hotelaria e oferece aos hot\u00e9is uma vis\u00e3o mais profunda do desempenho do seu invent\u00e1rio. Decis\u00f5es baseadas em dados baseadas em Room-Type Analytics melhoram a lucratividade e a experi\u00eancia dos h\u00f3spedes. Este artigo se aprofunda na an\u00e1lise de tipo de quarto, [...]<\/p>","protected":false},"author":1,"featured_media":30823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,11,760,799],"tags":[809],"class_list":["post-30810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-kpi","category-hotel-strategies","category-revenue-management-strategies","tag-juyo-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights and Revenue Potential with Room-Type Analytics<\/title>\n<meta name=\"description\" content=\"This article dives into Room-Type Analytics, its benefits, implementation strategies and how hotels can use this tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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