{"id":33484,"date":"2024-11-30T09:00:18","date_gmt":"2024-11-30T08:00:18","guid":{"rendered":"https:\/\/www.revfine.com\/?p=33484"},"modified":"2024-12-02T11:10:42","modified_gmt":"2024-12-02T10:10:42","slug":"5-hospitality-marketing-trends-to-watch-other-than-ai","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/5-tendencias-de-marketing-hoteleiro-a-observar-para-alem-da-ia\/","title":{"rendered":"5 tend\u00eancias de marketing de hospitalidade para 2025 a serem observadas (al\u00e9m da IA)"},"content":{"rendered":"<p><em>O setor de hospitalidade continua uma mudan\u00e7a transformadora em 2025. J\u00e1 se foram os dias em que uma presen\u00e7a digital robusta e pre\u00e7os competitivos por si s\u00f3 garantiam sucesso. Os h\u00f3spedes de hoje buscam mais do que apenas um lugar para ficar, eles querem experi\u00eancias que melhorem suas vidas, apoiem seu bem-estar e se alinhem com seus valores.<\/em><\/p>\n<h2>Al\u00e9m da IA: Principais tend\u00eancias de hospitalidade que impulsionam o crescimento<\/h2>\n<p>Sim, a intelig\u00eancia artificial generativa (IA) est\u00e1 revolucionando quase todos os aspectos da ind\u00fastria da hospitalidade, mas <a href=\"https:\/\/www.revfine.com\/pt\/ia-e-marketing-hoteleiro\/\">o uso da IA<\/a> n\u00e3o \u00e9 a \u00fanica tend\u00eancia a seguir.<\/p>\n<p>O cen\u00e1rio da hospitalidade foi fundamentalmente remodelado por v\u00e1rios fatores-chave. A pandemia global alterou permanentemente os comportamentos de viagem e as expectativas dos h\u00f3spedes. Um foco maior no bem-estar pessoal e mental surgiu como uma for\u00e7a dominante nas decis\u00f5es de viagem. Enquanto isso, as preocupa\u00e7\u00f5es com a sustentabilidade e as considera\u00e7\u00f5es de privacidade passaram de quest\u00f5es perif\u00e9ricas para fatores centrais de tomada de decis\u00e3o.<\/p>\n<p>Ind\u00fastria recente <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/travel-hospitality-industry-outlook.html\" target=\"_blank\" rel=\"noopener\">dados<\/a> revela uma hist\u00f3ria convincente; as propriedades que adotam tend\u00eancias emergentes de marketing est\u00e3o vendo at\u00e9 30% taxas de reserva mais altas e 25% melhores pontua\u00e7\u00f5es de satisfa\u00e7\u00e3o dos h\u00f3spedes, e os primeiros a adotar estrat\u00e9gias de marketing inovadoras mostram <a href=\"https:\/\/www.mckinsey.com\/industries\/travel-logistics-and-infrastructure\/our-insights\/the-state-of-tourism-and-hospitality-2024\" target=\"_blank\" rel=\"noopener\">31% melhor crescimento de receita<\/a> sobre seus concorrentes.<\/p>\n<p>Para hoteleiros de todos os tamanhos, a mensagem \u00e9 clara: adapte-se e inove, ou arrisque <a href=\"https:\/\/www.revfine.com\/pt\/sinaliza-que-os-hoteis-precisam-de-um-novo-parceiro-de-marketing-digital\/\">ficando para tr\u00e1s<\/a>.<\/p>\n<h2>5 Tend\u00eancias de Marketing de Hospitalidade<\/h2>\n<p>Aqui est\u00e3o cinco tend\u00eancias principais (al\u00e9m da IA) que definir\u00e3o o marketing de hospitalidade em 2025.<\/p>\n<h3>1. Integra\u00e7\u00e3o de com\u00e9rcio social<\/h3>\n<p>A intersec\u00e7\u00e3o de <a href=\"https:\/\/www.revfine.com\/pt\/social-media-truths-from-high-performing-hotel-marketing-teams\/\">m\u00eddia social<\/a> e o com\u00e9rcio eletr\u00f4nico criou um novo canal poderoso para a ind\u00fastria da hospitalidade. O TikTok e o Instagram evolu\u00edram de um espa\u00e7o onde os usu\u00e1rios rolam as fotos das f\u00e9rias para um lugar onde podem <a href=\"https:\/\/www.revfine.com\/pt\/como-as-redes-sociais-estao-a-remodelar-a-jornada-do-viajante-moderno\/\">reservar suas pr\u00f3ximas f\u00e9rias<\/a>.<\/p>\n<p>A Statista prev\u00ea que o com\u00e9rcio nas m\u00eddias sociais ser\u00e1 respons\u00e1vel por impressionantes 17% de todas as transa\u00e7\u00f5es digitais at\u00e9 2025. Propriedades que abra\u00e7arem um futuro onde as transa\u00e7\u00f5es acontecem diretamente nas m\u00eddias sociais, sem redirecionamento para um site de terceiros, ter\u00e3o uma vantagem competitiva significativa.<\/p>\n<h4>Reserva direta atrav\u00e9s de plataformas sociais<\/h4>\n<p>As propriedades est\u00e3o implementando:<\/p>\n<ul>\n<li>Postagens compr\u00e1veis no Instagram e TikTok<\/li>\n<li>Experi\u00eancias de checkout nativas<\/li>\n<li>Tarifas sociais exclusivas<\/li>\n<li>Plataformas de colabora\u00e7\u00e3o de influenciadores<\/li>\n<\/ul>\n<h4>Estrat\u00e9gia de conte\u00fado gerado pelo usu\u00e1rio<\/h4>\n<p>Conte\u00fado de marca refinado sempre ser\u00e1 essencial, mas em alguns casos o conte\u00fado gerado pelo usu\u00e1rio (UGC) est\u00e1 gerando taxas de convers\u00e3o mais altas do que o conte\u00fado profissional, j\u00e1 que o UGC \u00e9 frequentemente considerado mais aut\u00eantico e confi\u00e1vel.<\/p>\n<p>Dados recentes mostram que <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver\" target=\"_blank\" rel=\"noopener\">79% de pessoas dizem que o UGC tem um grande impacto em suas decis\u00f5es de compra<\/a>. Al\u00e9m disso, os consumidores consideram o UGC mais do que <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver\" target=\"_blank\" rel=\"noopener\">nove vezes mais impactante<\/a> do que conte\u00fado de influenciadores.<\/p>\n<p>Alavancar UGC continuar\u00e1 sendo uma tend\u00eancia popular nos pr\u00f3ximos anos, particularmente para propriedades que buscam cortejar viajantes mais jovens. Para encorajar a cria\u00e7\u00e3o de UGC, considere as seguintes t\u00e1ticas;<\/p>\n<ul>\n<li>Incluir consistentemente uma forte chamada para a\u00e7\u00e3o nas postagens<\/li>\n<li>Organizando competi\u00e7\u00f5es UGC<\/li>\n<li>Exibindo identificadores de m\u00eddia social na propriedade<\/li>\n<li>Promovendo uma hashtag de marca<\/li>\n<\/ul>\n<h3>2. Bem-estar e marketing experiencial: a nova vantagem competitiva<\/h3>\n<p>O mercado do turismo de bem-estar dever\u00e1 atingir <a href=\"https:\/\/globalwellnessinstitute.org\/industry-research\/the-global-wellness-economy-looking-beyond-covid\/\" target=\"_blank\" rel=\"noopener\">$1,1 trilh\u00e3o at\u00e9 2025<\/a>, representando uma das oportunidades mais significativas em marketing de hospitalidade. N\u00e3o se trata apenas de promover o spa ou a academia, mas de reimaginar toda a experi\u00eancia do h\u00f3spede atrav\u00e9s das lentes do bem-estar e do crescimento pessoal.<\/p>\n<h4>Programa\u00e7\u00e3o de Sa\u00fade e Bem-estar<\/h4>\n<p>Propriedades l\u00edderes est\u00e3o criando ecossistemas de bem-estar abrangentes. O Four Seasons Hong Kong, por exemplo, relatou recentemente um aumento de 40% no valor da reserva ap\u00f3s introduzir seu \u201c<em>Jornada de bem-estar 360\u00b0<\/em>\u201d, que inclui itiner\u00e1rios de bem-estar personalizados, programas de otimiza\u00e7\u00e3o do sono e avalia\u00e7\u00f5es de sa\u00fade hol\u00edsticas.<\/p>\n<p>Um estudo abrangente da CBRE Hotels Research (2024) revela que propriedades com programas de bem-estar integrados comandam um pr\u00eamio m\u00e9dio de di\u00e1ria de 35% sobre propriedades compar\u00e1veis. O Wellness Tourism Report (2024) da American Hotel &amp; Lodging Association mostra que 72% de hot\u00e9is de luxo e de alto padr\u00e3o planejam expandir significativamente suas ofertas de bem-estar at\u00e9 2025.<\/p>\n<p>Os principais elementos de uma programa\u00e7\u00e3o de bem-estar bem-sucedida incluem:<\/p>\n<ul>\n<li>Avalia\u00e7\u00f5es e itiner\u00e1rios de bem-estar personalizados<\/li>\n<li>Ofertas de sa\u00fade mental e aten\u00e7\u00e3o plena<\/li>\n<li>Parcerias com profissionais de bem-estar certificados<\/li>\n<li>Programas de melhoria do sono<\/li>\n<li>Servi\u00e7os de consultoria nutricional<\/li>\n<\/ul>\n<h4>Turismo de Bem-Estar Corporativo<\/h4>\n<p>Talvez o desenvolvimento mais surpreendente seja o aumento do turismo de bem-estar corporativo. Com as empresas cada vez mais focadas no bem-estar dos funcion\u00e1rios, as propriedades que podem oferecer pacotes abrangentes de bem-estar corporativo est\u00e3o vendo um crescimento tremendo. As previs\u00f5es do setor sugerem que as reservas de bem-estar corporativo crescer\u00e3o em 45% at\u00e9 2025.<\/p>\n<h4>Marketing baseado em experi\u00eancia<\/h4>\n<p>Os dados s\u00e3o convincentes: estadias focadas em experi\u00eancia est\u00e3o mostrando 40% valores de reserva mais altos do que ofertas tradicionais somente de quarto. As propriedades est\u00e3o respondendo criando experi\u00eancias imersivas que conectam os h\u00f3spedes com a cultura, culin\u00e1ria e atividades locais.<\/p>\n<p>Programas de marketing bem-sucedidos baseados em experi\u00eancia geralmente incluem:<\/p>\n<ul>\n<li>Pacotes de imers\u00e3o na cultura local<\/li>\n<li>Programas de viagens culin\u00e1rias com chefs locais<\/li>\n<li>Retiros e workshops de desenvolvimento de habilidades<\/li>\n<li>Integra\u00e7\u00e3o do turismo de aventura<\/li>\n<li>Oportunidades aut\u00eanticas de intera\u00e7\u00e3o com a comunidade<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33486\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-1024x580.jpg\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-18x10.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-200x113.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-300x170.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-400x227.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-600x340.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-768x435.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-800x453.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-1024x580.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>3. Sustentabilidade como mensagem central de marketing<\/h3>\n<p>Aos olhos dos viajantes, <a href=\"https:\/\/www.revfine.com\/pt\/regenerative-tourism\/\">foco na sustentabilidade<\/a> evoluiu de uma caracter\u00edstica agrad\u00e1vel de se ter em um hotel para uma expectativa fundamental. Um impressionante <a href=\"https:\/\/news.booking.com\/latest-bookingcom-sustainable-travel-data-reveals-ongoing-challenges-for-consumers--highlights-a-heightened-opportunity-for-cross-industry-collaboration\/\" target=\"_blank\" rel=\"noopener\">82% dos viajantes agora consideram o impacto ambiental em suas decis\u00f5es de reserva<\/a>, tornando as pr\u00e1ticas sustent\u00e1veis n\u00e3o apenas uma escolha \u00e9tica, mas um imperativo empresarial.<\/p>\n<h4>Iniciativas Ambientais<\/h4>\n<p>Propriedades l\u00edderes est\u00e3o implementando programas abrangentes de sustentabilidade que incluem:<\/p>\n<ul>\n<li>Rastreamento e compensa\u00e7\u00e3o da pegada de carbono em tempo real<\/li>\n<li>Tecnologia de conserva\u00e7\u00e3o de \u00e1gua<\/li>\n<li>Programas de redu\u00e7\u00e3o de res\u00edduos<\/li>\n<li>Ado\u00e7\u00e3o de energia renov\u00e1vel<\/li>\n<li>Gest\u00e3o sustent\u00e1vel da cadeia de suprimentos<\/li>\n<\/ul>\n<p>A chave para o sucesso est\u00e1 em tornar essas iniciativas vis\u00edveis e envolventes para os h\u00f3spedes sem parecerem perform\u00e1ticas. Propriedades como o grupo 1 Hotels integraram magistralmente a sustentabilidade em sua identidade de marca, resultando em um aumento de 35% em reservas diretas entre viajantes ambientalmente conscientes.<\/p>\n<h4>Eco-Marketing Aut\u00eantico<\/h4>\n<p>A transpar\u00eancia se tornou a pedra angular do marketing de sustentabilidade eficaz. Como resultado, <a href=\"https:\/\/www.unwto.org\/un-tourism-world-tourism-barometer-data\" target=\"_blank\" rel=\"noopener\">77% dos viajantes dizem que est\u00e3o dispostos a pagar um pr\u00eamio<\/a> para acomoda\u00e7\u00f5es comprovadamente sustent\u00e1veis.<\/p>\n<p>As propriedades est\u00e3o encontrando sucesso com:<\/p>\n<ul>\n<li>Relat\u00f3rios mensais de impacto ambiental<\/li>\n<li>Envolvimento dos h\u00f3spedes em iniciativas verdes<\/li>\n<li>Programas de impacto na comunidade local<\/li>\n<li>Certifica\u00e7\u00f5es de sustentabilidade de terceiros<\/li>\n<li>Programas educacionais e workshops<\/li>\n<\/ul>\n<h3>4. Otimiza\u00e7\u00e3o de pesquisa por voz: a nova fronteira do marketing digital<\/h3>\n<p>Com <a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/hospitality-marketing-budget-benchmark\" target=\"_blank\" rel=\"noopener\">a pesquisa por voz dever\u00e1 representar mais de um ter\u00e7o (38%) de todas as pesquisas relacionadas com viagens<\/a> at\u00e9 2025, otimizar para voz se tornou crucial. Propriedades que n\u00e3o conseguem se adaptar correm o risco de se tornarem invis\u00edveis para um segmento crescente de h\u00f3spedes em potencial.<\/p>\n<h4>Estrat\u00e9gias de marketing que priorizam a voz<\/h4>\n<p>A otimiza\u00e7\u00e3o bem-sucedida da pesquisa por voz requer:<\/p>\n<ul>\n<li>Otimiza\u00e7\u00e3o de palavras-chave em linguagem natural<\/li>\n<li>Estrutura de conte\u00fado baseada em perguntas<\/li>\n<li>Otimiza\u00e7\u00e3o de pesquisa local<\/li>\n<li>Marca\u00e7\u00e3o de esquema amig\u00e1vel \u00e0 voz<\/li>\n<\/ul>\n<h4>Servi\u00e7os de h\u00f3spedes habilitados por voz<\/h4>\n<p>As propriedades tamb\u00e9m est\u00e3o aproveitando a tecnologia de voz para melhorar a experi\u00eancia dos h\u00f3spedes, com um estudo recente indicando que <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Research-Updates\/The-2024-guide-to-travel-innovation-and-tech\" target=\"_blank\" rel=\"noopener\">58% dos h\u00f3spedes preferem quartos com recursos de voz, com essa porcentagem aumentando para 73% entre os viajantes da gera\u00e7\u00e3o Y<\/a>.<\/p>\n<p>Os principais hot\u00e9is est\u00e3o implementando:<\/p>\n<ul>\n<li>Assistentes de voz personalizados no quarto<\/li>\n<li>Comodidades controladas por voz<\/li>\n<li>Servi\u00e7os de concierge baseados em voz<\/li>\n<li>Sistemas de suporte multil\u00edngue<\/li>\n<\/ul>\n<h3>5. Marketing digital que prioriza a privacidade<\/h3>\n<p>\u00c0 medida que as regulamenta\u00e7\u00f5es de privacidade de dados se tornam mais rigorosas em todo o mundo, as estrat\u00e9gias de marketing bem-sucedidas devem priorizar a privacidade dos h\u00f3spedes, mantendo ao mesmo tempo <a href=\"https:\/\/www.revfine.com\/pt\/page\/estudo-de-caso-sobre-como-a-personalizacao-de-marketing-impulsiona-as-reservas-de-hoteis\/\">personaliza\u00e7\u00e3o<\/a>.<\/p>\n<h4>Estrat\u00e9gia de dados prim\u00e1rios<\/h4>\n<p>As propriedades est\u00e3o se desenvolvendo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/screenpilot.com\/dbx\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gias sofisticadas para coleta e uso de dados prim\u00e1rios<\/a><\/span>:<\/p>\n<ul>\n<li>Programas de troca de valor<\/li>\n<li>Incentivos de reserva direta<\/li>\n<li>Pol\u00edticas de dados transparentes<\/li>\n<li>Atualiza\u00e7\u00f5es regulares de privacidade<\/li>\n<li>Pain\u00e9is de controle do cliente<\/li>\n<\/ul>\n<h4>Solu\u00e7\u00f5es de marketing sem cookies<\/h4>\n<p>Com a elimina\u00e7\u00e3o gradual dos cookies de terceiros, m\u00e9todos alternativos de rastreamento est\u00e3o se tornando essenciais:<\/p>\n<ul>\n<li>Cookies prim\u00e1rios<\/li>\n<li>Publicidade contextual<\/li>\n<li>An\u00e1lises de privacidade segura<\/li>\n<li>Abordagens de marketing baseadas em consentimento<\/li>\n<\/ul>\n<h2>Guia de implementa\u00e7\u00e3o para gerentes de marketing<\/h2>\n<p>Para implementar essas tend\u00eancias com sucesso, considere a seguinte abordagem:<\/p>\n<ol>\n<li>Auditar Capacidades Atuais<\/li>\n<\/ol>\n<ul>\n<li>Avalie a pilha de tecnologia existente<\/li>\n<li>Avaliar as habilidades e capacidades da equipe<\/li>\n<li>Revise as estrat\u00e9gias de marketing atuais<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>Priorizar iniciativas<\/li>\n<\/ol>\n<ul>\n<li>Concentre-se primeiro em vit\u00f3rias r\u00e1pidas<\/li>\n<li>Crie um roteiro abrangente<\/li>\n<li>Alinhar com os ciclos or\u00e7ament\u00e1rios<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Medir e ajustar<\/li>\n<\/ol>\n<ul>\n<li>Defina KPIs claros<\/li>\n<li>Monitorar o ROI<\/li>\n<li>Fa\u00e7a ajustes baseados em dados<\/li>\n<\/ul>\n<h2>Posicionado para prosperar em 2025<\/h2>\n<p>O cen\u00e1rio de marketing de hospitalidade de 2025 exige um equil\u00edbrio delicado de integra\u00e7\u00e3o de bem-estar, compromisso com a sustentabilidade e respeito \u00e0 privacidade do h\u00f3spede. O sucesso vir\u00e1 para aqueles que conseguirem integrar efetivamente essas tend\u00eancias, seja por conta pr\u00f3pria ou com a orienta\u00e7\u00e3o de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/screenpilot.com\/evaluation\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">um parceiro de marketing experiente<\/a><\/span>, mantendo relacionamentos aut\u00eanticos com os h\u00f3spedes e entregando resultados comerciais mensur\u00e1veis.<\/p>\n<p>Propriedades que estabelecem bases fortes nessas \u00e1reas agora estar\u00e3o bem posicionadas para o sucesso n\u00e3o apenas em 2025, mas nos anos seguintes. A chave \u00e9 come\u00e7ar a implementar essas mudan\u00e7as mais cedo do que tarde, medindo os resultados cuidadosamente e ajustando estrat\u00e9gias com base em dados de desempenho e feedback dos h\u00f3spedes.<\/p>\n<p><strong>O futuro do marketing de hospitalidade est\u00e1 na adaptabilidade e inova\u00e7\u00e3o. Ao adotar essas tend\u00eancias, voc\u00ea n\u00e3o apenas atender\u00e1 \u00e0s expectativas em evolu\u00e7\u00e3o dos h\u00f3spedes, mas tamb\u00e9m posicionar\u00e1 sua propriedade para o sucesso a longo prazo. Explore essas estrat\u00e9gias hoje para ficar \u00e0 frente em 2025 e al\u00e9m!<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Estudo de caso de hotel gratuito<\/span>: Como a personaliza\u00e7\u00e3o de marketing motiva os viajantes e impulsiona as reservas de hot\u00e9is<\/h2>\n<p>Neste estudo de caso compacto, voc\u00ea encontrar\u00e1 dados que mostram a import\u00e2ncia da personaliza\u00e7\u00e3o de marketing para o viajante m\u00e9dio. Baixe o estudo de caso para saber como qualquer hotel com presen\u00e7a digital pode usar a personaliza\u00e7\u00e3o de marketing para aumentar as convers\u00f5es.<\/p>\n<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.revfine.com\/pt\/page\/estudo-de-caso-sobre-como-a-personalizacao-de-marketing-impulsiona-as-reservas-de-hoteis\/\"><span style=\"text-decoration: underline;\">Clique aqui para baixar<\/span><\/a> <\/span>o estudo de caso <em>\u201cComo a personaliza\u00e7\u00e3o de marketing motiva os viajantes e impulsiona as reservas de hot\u00e9is\u201d<\/em>.<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Este artigo foi escrito por nosso parceiro especialista Screen Pilot<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/screen-pilot\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/pt\/page\/screen-pilot\/\" target=\"_self\"><span>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today&#8217;s guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial [&hellip;]<\/p>","protected":false},"author":1,"featured_media":33485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[779,759],"tags":[712],"class_list":["post-33484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-hospitality-marketing","category-hotel-trends","tag-screenpilot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Hospitality Marketing Trends to Watch Other Than AI<\/title>\n<meta name=\"description\" content=\"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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