{"id":355,"date":"2023-04-28T12:00:55","date_gmt":"2023-04-28T10:00:55","guid":{"rendered":"https:\/\/revfine.com\/?p=355"},"modified":"2024-06-04T21:54:31","modified_gmt":"2024-06-04T19:54:31","slug":"what-is-revpor","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/what-is-revpor\/","title":{"rendered":"O que \u00e9 RevPOR?"},"content":{"rendered":"<p><em>A receita por quarto ocupado, ou RevPOR, \u00e9 um KPI usado dentro <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a> para avaliar o desempenho financeiro. Como resultado, pode desempenhar um papel em uma estrat\u00e9gia de gerenciamento de receita. Seu principal valor para os propriet\u00e1rios de hot\u00e9is \u00e9 dar a eles uma ideia exata de quanta receita eles obt\u00eam com os quartos que conseguem vender.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#what-does-revpor-stand-for\"><span style=\"text-decoration: underline;\">O que significa RevPOR?<\/span><\/a><\/li>\n<li><a href=\"#why-is-revpor-important\"><span style=\"text-decoration: underline;\">Por que o RevPOR \u00e9 importante?<\/span><\/a><\/li>\n<li><a href=\"#how-do-you-calculate-revpor\"><span style=\"text-decoration: underline;\">Como voc\u00ea calcula o RevPOR?<\/span><\/a><\/li>\n<li><a href=\"#what-is-example-revpor\"><span style=\"text-decoration: underline;\">O que \u00e9 um exemplo de RevPOR?<\/span><\/a><\/li>\n<li><a href=\"#what-is-difference-between-revpor-revpar\"><span style=\"text-decoration: underline;\">Qual \u00e9 a diferen\u00e7a entre RevPOR e RevPAR?<\/span><\/a><\/li>\n<li><a href=\"#how-to-maximize-revpor-hotel\"><span style=\"text-decoration: underline;\">Como maximizar o RevPOR em hot\u00e9is<\/span><\/a>\n<ul>\n<li><a href=\"#optimize-pricing-strategies\"><span style=\"text-decoration: underline;\">Otimize suas estrat\u00e9gias de pre\u00e7os<\/span><\/a><\/li>\n<li><a href=\"#opportunities-to-upsell\"><span style=\"text-decoration: underline;\">Encontre oportunidades para fazer upsell<\/span><\/a><\/li>\n<li><a href=\"#optimize-distribution-channel\"><span style=\"text-decoration: underline;\">Otimize os canais de distribui\u00e7\u00e3o<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#more-revenue-management-kpi\">Mais KPIs de gerenciamento de receita<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>O que significa RevPOR?<a id=\"why-is-revpor-important\"><\/a><\/h2>\n<p>A RevPOR preocupa-se com a receita gerada pelos quartos ocupados como m\u00e9trica de desempenho. Difere da tarifa m\u00e9dia di\u00e1ria (ADR) ao incluir a receita decorrente de itens como servi\u00e7o de quarto e difere da receita por quarto dispon\u00edvel (RevPAR) porque considera apenas os quartos ocupados.<\/p>\n<p>Para <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">gest\u00e3o de receitas<\/a> para fins, pode dar aos propriet\u00e1rios uma no\u00e7\u00e3o de quanta receita eles est\u00e3o gerando, em m\u00e9dia, de cada pessoa que se hospeda no hotel, fornecendo alguma indica\u00e7\u00e3o dos h\u00e1bitos de gastos individuais.<\/p>\n<h2>Por que o RevPOR \u00e9 importante?<a id=\"how-do-you-calculate-revpor\"><\/a><\/h2>\n<p>Ent\u00e3o, para que realmente serve o RevPOR e por que isso \u00e9 importante? O RevPOR \u00e9 um importante indicador de desempenho porque se concentra em quanta receita \u00e9 extra\u00edda, em m\u00e9dia, por cada quarto ocupado no hotel. Devido a este foco nos quartos ocupados, a m\u00e9trica \u00e9 menos influenciada pelas mudan\u00e7as na procura, como durante a \u00e9poca baixa de um hotel.<\/p>\n<p>Al\u00e9m disso, \u00e9 uma m\u00e9trica que se concentra n\u00e3o apenas na receita de quartos, mas tamb\u00e9m na receita gerada pelos quartos ocupados por outros servi\u00e7os e produtos hoteleiros, incluindo bar, restaurante e instala\u00e7\u00f5es de lazer. Isso fornece ao hotel informa\u00e7\u00f5es valiosas sobre como ele ganha dinheiro com os h\u00f3spedes que consegue atrair.<\/p>\n<h4><strong>Tabela: Import\u00e2ncia do RevPOR<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspecto do RevPOR<\/strong><\/th>\n<th align=\"left\"><strong>Aplica\u00e7\u00e3o em Gest\u00e3o Hoteleira<\/strong><\/th>\n<th align=\"left\"><strong>Informa\u00e7\u00f5es fornecidas<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Otimiza\u00e7\u00e3o de receita<\/strong><\/td>\n<td align=\"left\">Mede a receita gerada por quarto ocupado, incluindo servi\u00e7os auxiliares.<\/td>\n<td align=\"left\">Ajuda a identificar fluxos de receita bem-sucedidos e \u00e1reas que precisam de melhorias.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>An\u00e1lise Hol\u00edstica de Receita<\/strong><\/td>\n<td align=\"left\">Inclui todas as receitas provenientes de quartos ocupados, n\u00e3o apenas as taxas de quarto.<\/td>\n<td align=\"left\">Destaca a efic\u00e1cia dos esfor\u00e7os de venda cruzada e upsell no hotel.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Planejamento estrat\u00e9gico<\/strong><\/td>\n<td align=\"left\">Orienta decis\u00f5es sobre pre\u00e7os, promo\u00e7\u00f5es e ofertas de servi\u00e7os.<\/td>\n<td align=\"left\">Fornece dados para melhorar a experi\u00eancia do h\u00f3spede e aumentar os gastos gerais.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Comparativo de desempenho<\/strong><\/td>\n<td align=\"left\">Permite a compara\u00e7\u00e3o em diferentes per\u00edodos ou em rela\u00e7\u00e3o aos padr\u00f5es do setor.<\/td>\n<td align=\"left\">Permite acompanhar melhorias ou quedas na receita por quarto ocupado.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Efici\u00eancia operacional<\/strong><\/td>\n<td align=\"left\">Auxilia no gerenciamento de custos operacionais em rela\u00e7\u00e3o \u00e0 receita gerada.<\/td>\n<td align=\"left\">Ajuda a otimizar a aloca\u00e7\u00e3o de recursos com base na contribui\u00e7\u00e3o das receitas dos servi\u00e7os.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>Como voc\u00ea calcula o RevPOR?<\/h2>\n<p>A f\u00f3rmula simples para calcular a receita KPI por quarto ocupado (RevPOR) \u00e9 a seguinte:<\/p>\n<p><em><strong>RevPOR<\/strong> = Receita total gerada por quartos ocupados \/ N\u00famero de quartos ocupados<\/em><br \/>\n<em> Usos e limita\u00e7\u00f5es<\/em><\/p>\n<p>Embora RevPOR tenda a ser utilizado um pouco menos do que ADR e RevPAR, \u00e9 \u00fatil para <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">gest\u00e3o de receitas<\/a> prop\u00f3sitos, porque d\u00e1 aos hot\u00e9is uma ideia de quanta receita eles geram por h\u00f3spede e, ao contr\u00e1rio das m\u00e9tricas mencionadas acima, inclui a receita gerada por coisas como servi\u00e7o de quarto. Dito isto, uma limita\u00e7\u00e3o do RevPOR como KPI \u00e9 que n\u00e3o se preocupa com as taxas de ocupa\u00e7\u00e3o.<\/p>\n<h4><strong>V\u00eddeo: Calculando RevPOR<a id=\"what-is-example-revpor\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/2w0v3KD_87I?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>O que \u00e9 um exemplo de RevPOR?<a id=\"what-is-difference-between-revpor-revpar\"><\/a><\/h2>\n<p>Ao explorar a quest\u00e3o<em> &#039;O que \u00e9 RevPOR?&#039;<\/em> pode ser \u00fatil fornecer um exemplo.<\/p>\n<p>Para calcular o RevPOR, deve-se primeiro calcular a receita total e depois dividir esse n\u00famero pelo n\u00famero de quartos ocupados no per\u00edodo em quest\u00e3o. Por exemplo, se o seu hotel gera um total de $20.000 e 174 quartos est\u00e3o ocupados, o c\u00e1lculo para RevPOR seria $20.000 \/ 174 = $114,94. Portanto, RevPOR seria $114.94.<\/p>\n<h2>Qual \u00e9 a diferen\u00e7a entre RevPOR e RevPAR?<\/h2>\n<p>RevPOR e RevPAR s\u00e3o duas m\u00e9tricas de desempenho muito diferentes, ent\u00e3o para que \u00e9 usado o RevPOR e \u00e9 mais importante que o RevPAR? O RevPOR \u00e9 valioso porque se concentra no desempenho de gera\u00e7\u00e3o de receita de quartos que foram vendidos e analisa o desempenho de um hotel ao ganhar dinheiro com clientes reais. Isto pode ser especialmente \u00fatil para explorar tarifas de quartos e o desempenho de servi\u00e7os e instala\u00e7\u00f5es auxiliares.<a id=\"how-to-maximize-revpor-hotel\"><\/a><\/p>\n<p>Com o RevPAR, por outro lado, a \u00eanfase est\u00e1 na an\u00e1lise do desempenho de gera\u00e7\u00e3o de receitas no contexto dos quartos do seu hotel, independentemente de serem vendidos. Por esta raz\u00e3o, o RevPAR \u00e9 geralmente a m\u00e9trica de desempenho mais importante num hotel porque conta a hist\u00f3ria do desempenho geral do hotel, tendo em conta o qu\u00e3o bem est\u00e1 realmente a vender quartos e quanto dinheiro est\u00e1 a ganhar com esses h\u00f3spedes.<a id=\"optimize-pricing-strategies\"><\/a><\/p>\n<p>Para obter mais informa\u00e7\u00f5es sobre RevPOR vs RevPAR, leia <a href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-revpor\/\">\u201cRevPAR versus RevPOR.\u201d<\/a><\/p>\n<h2>Como maximizar o RevPOR em hot\u00e9is<\/h2>\n<p>V\u00e1rias estrat\u00e9gias poss\u00edveis podem ser usadas para melhorar o valor do RevPOR:<\/p>\n<h3>Otimize suas estrat\u00e9gias de pre\u00e7os<\/h3>\n<p>Embora o RevPOR se concentre em todas as receitas geradas por quarto ocupado, as tarifas dos quartos ainda s\u00e3o provavelmente o fator mais importante no valor do RevPOR, portanto, voc\u00ea precisa otimizar os pre\u00e7os. Isso significa ajustar os pre\u00e7os com base na demanda. Quando a demanda \u00e9 alta, as tarifas dos quartos podem aumentar, permitindo aumentar o RevPOR. Dito isto, voc\u00ea tamb\u00e9m deve otimizar os pre\u00e7os de outros servi\u00e7os, como o restaurante do seu hotel.<a id=\"opportunities-to-upsell\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30788\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies.jpg\" alt=\"O que \u00e9 RevPOR - Otimize suas estrat\u00e9gias de pre\u00e7os\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR-Optimize-Your-Pricing-Strategies.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Encontre oportunidades para fazer upsell<a id=\"optimize-distribution-channel\"><\/a><\/h3>\n<p>Como afirmado anteriormente ao explorar a quest\u00e3o<em> &#039;O que \u00e9 RevPOR?&#039;<\/em>, a m\u00e9trica n\u00e3o se concentra apenas na receita dos quartos, portanto, o upsell e a venda cruzada podem ajudar a maximizar a receita extra\u00edda de cada h\u00f3spede. Por exemplo, voc\u00ea pode usar automaticamente seu mecanismo de reservas para promover upgrades de quartos ou extras opcionais. Ap\u00f3s a reserva, voc\u00ea tamb\u00e9m pode se comunicar com os clientes e tentar vender passeios, tratamentos de spa, refei\u00e7\u00f5es ou acesso mais r\u00e1pido \u00e0 Internet.<a id=\"more-revenue-management-kpi\"><\/a><\/p>\n<h3>Otimize os canais de distribui\u00e7\u00e3o<\/h3>\n<p>Por \u00faltimo, pode ser importante otimizar a sua estrat\u00e9gia de distribui\u00e7\u00e3o, concentrando-se nos canais que o ajudam a maximizar o alcance sem afetar negativamente a sua receita de quartos. Voc\u00ea tamb\u00e9m pode trabalhar com plataformas de terceiros para oferecer pacotes que permitam agregar servi\u00e7os ou experi\u00eancias adicionais.<\/p>\n<h2>Mais KPIs de gerenciamento de receita<\/h2>\n<p>KPI significa <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">Indicador-Chave de Desempenho<\/a>. Com o KPI, voc\u00ea pode medir e identificar \u00e1reas de sucesso e fracasso e tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. Al\u00e9m do RevPOR, outros KPIs importantes de Revenue Management s\u00e3o:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-revpar\/\">O que \u00e9 RevPAR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/\">Explica\u00e7\u00e3o dos KPIs do hotel: ADR, REVPAR e GOPPAR<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\">O que \u00e9 uma taxa de ocupa\u00e7\u00e3o?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/\">O que significa EBITDA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/nrevpar\/\">NRevPAR claramente explicado!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/arpa\/\">O que \u00e9 ARPA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/trevpar\/\">O que \u00e9 TRevPar?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/\">RevPAR versus GOPPAR<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-4109162989\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-4109162989.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-4109162989 .m-a-box-header{margin-bottom:20px}#mab-4109162989 .m-a-box-header>:first-child,#mab-4109162989 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-4109162989 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-4109162989 .m-a-box-avatar img,#mab-4109162989 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-4109162989 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-4109162989 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-4109162989 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-4109162989 .m-a-box-meta-divider{padding:0 .2em}#mab-4109162989 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-4109162989 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-4109162989 .m-a-box-related-entry-title,#mab-4109162989 .m-a-box-related-entry-title a{font-size:14px}#mab-4109162989 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A receita por quarto ocupado, ou RevPOR, \u00e9 um KPI usado na gest\u00e3o hoteleira para avaliar o desempenho financeiro. Como resultado, pode desempenhar um papel numa estrat\u00e9gia de gest\u00e3o de receitas. O seu principal valor para os propriet\u00e1rios de hot\u00e9is \u00e9 dar-lhes uma ideia exacta da receita que obt\u00eam com os quartos que conseguem vender. \u00cdndice: O que [...]<\/p>","protected":false},"author":24,"featured_media":30794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s<\/title>\n<meta name=\"description\" content=\"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/what-is-revpor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s\" \/>\n<meta property=\"og:description\" content=\"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/what-is-revpor\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T10:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095\"},\"headline\":\"What Is RevPOR?\",\"datePublished\":\"2023-04-28T10:00:55+00:00\",\"dateModified\":\"2024-06-04T19:54:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/\"},\"wordCount\":1166,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg\",\"articleSection\":[\"KPI\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/what-is-revpor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/\",\"url\":\"https:\/\/www.revfine.com\/what-is-revpor\/\",\"name\":\"What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg\",\"datePublished\":\"2023-04-28T10:00:55+00:00\",\"dateModified\":\"2024-06-04T19:54:31+00:00\",\"description\":\"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/what-is-revpor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg\",\"width\":1000,\"height\":516,\"caption\":\"What is RevPOR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/what-is-revpor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is RevPOR?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\",\"name\":\"Revfine.com\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"width\":600,\"height\":310,\"caption\":\"Revfine.com\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095\",\"name\":\"Martijn Barten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg\",\"caption\":\"Martijn Barten\"},\"description\":\"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.\",\"sameAs\":[\"https:\/\/www.revfine.com\/about\/#about-me\",\"https:\/\/www.facebook.com\/revfine\/\",\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\",\"https:\/\/x.com\/Revfine_com\"],\"url\":\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s","description":"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/pt\/what-is-revpor\/","og_locale":"pt_BR","og_type":"article","og_title":"What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s","og_description":"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.","og_url":"https:\/\/www.revfine.com\/pt\/what-is-revpor\/","og_site_name":"Revfine.com","article_author":"https:\/\/www.facebook.com\/revfine\/","article_published_time":"2023-04-28T10:00:55+00:00","article_modified_time":"2024-06-04T19:54:31+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg","type":"image\/jpeg"}],"author":"Martijn Barten","twitter_card":"summary_large_image","twitter_creator":"@Revfine_com","twitter_misc":{"Escrito por":"Martijn Barten","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/what-is-revpor\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/"},"author":{"name":"Martijn Barten","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095"},"headline":"What Is RevPOR?","datePublished":"2023-04-28T10:00:55+00:00","dateModified":"2024-06-04T19:54:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/"},"wordCount":1166,"commentCount":0,"publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg","articleSection":["KPI"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/what-is-revpor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/what-is-revpor\/","url":"https:\/\/www.revfine.com\/what-is-revpor\/","name":"What is RevPOR (Revenue Per Occupied Room)? | Hotel KPI\u2019s","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg","datePublished":"2023-04-28T10:00:55+00:00","dateModified":"2024-06-04T19:54:31+00:00","description":"What is RevPOR? Revenue Per Occupied Room is concerned with all of the revenue generated by occupied rooms.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/what-is-revpor\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/what-is-revpor\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/what-is-revpor\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/What-is-RevPOR.jpg","width":1000,"height":516,"caption":"What is RevPOR"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/what-is-revpor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/pt\/"},{"@type":"ListItem","position":2,"name":"What Is RevPOR?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimising Revenue","publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.revfine.com\/pt\/#organization","name":"Revfine.com","url":"https:\/\/www.revfine.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","width":600,"height":310,"caption":"Revfine.com"},"image":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095","name":"Martijn Barten","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg","caption":"Martijn Barten"},"description":"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":6,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":31790,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/355\/revisions\/31790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media\/30794"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}