{"id":385,"date":"2024-01-02T20:00:14","date_gmt":"2024-01-02T19:00:14","guid":{"rendered":"https:\/\/revfine.com\/?p=385"},"modified":"2024-06-05T14:53:16","modified_gmt":"2024-06-05T12:53:16","slug":"revenue-management-vs-yield-management","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-vs-gerenciamento-de-rendimento\/","title":{"rendered":"Gerenciamento de receita x gerenciamento de rendimento"},"content":{"rendered":"<p><em>Na ind\u00fastria hoteleira, <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">receita <\/a>e a gest\u00e3o de rendimento s\u00e3o duas das ferramentas mais \u00fateis dispon\u00edveis aos gestores, permitindo-lhes maximizar o dinheiro que ganham com os h\u00f3spedes. Embora os dois conceitos estejam intimamente ligados e compartilhem muitas semelhan\u00e7as, tamb\u00e9m existem algumas diferen\u00e7as importantes. Nesta postagem do blog, explicamos as diferen\u00e7as e comparamos as duas estrat\u00e9gias com mais detalhes.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#defining-two-strategies\"><span style=\"text-decoration: underline;\">Definindo as duas estrat\u00e9gias<\/span><\/a><a id=\"defining-two-strategies\"><\/a><\/li>\n<li><a href=\"#why-are-yield-revenue-management-important\"><span style=\"text-decoration: underline;\">Por que o gerenciamento de rendimento e receita \u00e9 importante?<\/span><\/a><\/li>\n<li><a href=\"#table-revenue-management-vs-yield-management\"><span style=\"text-decoration: underline;\">Tabela explicando Revenue Management vs Yield Management<\/span><\/a><\/li>\n<li><a href=\"#revenue-management-kpis\"><span style=\"text-decoration: underline;\">KPIs de gerenciamento de receita<\/span><\/a><\/li>\n<li><a href=\"#more-related-articles\"><span style=\"text-decoration: underline;\">Artigos mais relevantes<\/span><\/a><\/li>\n<\/ul>\n<h2>Definindo Revenue Management vs Yield Management<\/h2>\n<p>Como um <a href=\"https:\/\/www.revfine.com\/pt\/precos-estrategias-hotel-industria\/\">Estrat\u00e9gia de pre\u00e7os<\/a>, o gerenciamento de rendimento se preocupa em gerar o m\u00e1ximo de receita poss\u00edvel com um estoque de produtos perec\u00edveis. Dentro de <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a>, isso significa que ela se preocupa em usar dados para garantir que o quarto certo seja vendido ao cliente certo, no momento certo, pelo pre\u00e7o mais alto poss\u00edvel.<\/p>\n<p>Efetivamente, trata-se de utilizar a discrimina\u00e7\u00e3o de pre\u00e7os para otimizar os resultados do neg\u00f3cio. <a href=\"https:\/\/www.revfine.com\/pt\/hospede-do-hotel\/\">H\u00f3spede do hotel<\/a> est\u00e3o condicionados a pagar pre\u00e7os diferentes pelo mesmo produto, dependendo de quando est\u00e3o hospedados no hotel, da proximidade da data de check-in em que fizeram a reserva, do n\u00edvel de procura de quartos e de v\u00e1rios fatores externos.<a id=\"why-are-yield-revenue-management-important\"><\/a><\/p>\n<p>A gest\u00e3o de receitas \u00e9 um conceito relacionado, embora tenha um foco mais amplo. Da mesma forma, preocupa-se em maximizar as receitas dos quartos de hotel, mas tamb\u00e9m lida com o custo de venda e o dinheiro ganho com outros aspectos, como alimenta\u00e7\u00e3o e servi\u00e7os de lavandaria. Pode, portanto, ser descrito como preocupado com o quadro geral.<\/p>\n<h3>V\u00eddeo: O que \u00e9 gerenciamento de receita?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/97YMgJBZdXE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>V\u00eddeo: O que \u00e9 gerenciamento de rendimento?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 2 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/JRku325maX0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Por que o gerenciamento de rendimento e receita \u00e9 importante?<\/h2>\n<p>Tanto o gerenciamento de rendimento quanto o de receita permitem que propriet\u00e1rios de hot\u00e9is e tomadores de decis\u00e3o adotem uma abordagem medida e calculada de pre\u00e7os. Conseq\u00fcentemente, eles podem maximizar a receita gerada a partir de um estoque limitado e perec\u00edvel de quartos de hotel.<\/p>\n<p>As duas estrat\u00e9gias podem ser usadas em conjunto porque lidam com coisas ligeiramente diferentes. Colheita <a id=\"table-revenue-management-vs-yield-management\"><\/a>O foco da administra\u00e7\u00e3o na maximiza\u00e7\u00e3o da receita proveniente apenas dos quartos de hotel \u00e9 importante porque permite que os propriet\u00e1rios otimizem a ess\u00eancia do seu neg\u00f3cio. No entanto, o foco mais amplo da gest\u00e3o de receitas complementa isto porque permite aos propriet\u00e1rios maximizar a receita global gerada pelo seu hotel.<\/p>\n<p>Para obter informa\u00e7\u00f5es mais detalhadas sobre gerenciamento de receita e rendimento, leia os artigos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">\u201cO que \u00e9 gerenciamento de receita?\u201d<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/what-is-yield-management\/\">\u201cO que \u00e9 Yield Management\u201d<\/a><\/span>.<\/p>\n<h2>Tabela explicando Revenue Management vs Yield Management<\/h2>\n<p>Para compreender melhor os conceitos de Hotel Revenue Management vs Yield Management, explore a tabela abaixo.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspecto<\/strong><\/th>\n<th align=\"left\"><strong>Gest\u00e3o de receitas em hotelaria<\/strong><\/th>\n<th align=\"left\"><strong>Gest\u00e3o de rendimento em hotelaria<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Defini\u00e7\u00e3o<\/strong><\/td>\n<td align=\"left\">Uma estrat\u00e9gia focada na previs\u00e3o do comportamento do consumidor e na otimiza\u00e7\u00e3o da disponibilidade e do pre\u00e7o dos produtos para maximizar as receitas no setor hoteleiro.<\/td>\n<td align=\"left\">Uma estrat\u00e9gia de pre\u00e7os vari\u00e1veis que visa maximizar a receita de um recurso fixo e perec\u00edvel, como quartos de hotel.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Principais \u00e1reas de foco<\/strong><\/td>\n<td align=\"left\"><a href=\"https:\/\/redstagfulfillment.com\/what-is-demand-forecasting\/\" target=\"_blank\" rel=\"noopener\">Previs\u00e3o de demanda<\/a>, otimiza\u00e7\u00e3o de pre\u00e7os, segmenta\u00e7\u00e3o de mercado, estrat\u00e9gia de distribui\u00e7\u00e3o e gest\u00e3o de relacionamento com o cliente.<\/td>\n<td align=\"left\">O pre\u00e7o \u00e9 baseado na demanda e oferta, disponibilidade de tipo de quarto, dura\u00e7\u00e3o da estadia e estrat\u00e9gias de overbooking.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Integra\u00e7\u00e3o Tecnol\u00f3gica<\/strong><\/td>\n<td align=\"left\">Envolve o uso de software sofisticado para an\u00e1lise de dados, previs\u00e3o e precifica\u00e7\u00e3o din\u00e2mica. Enfatiza o uso de IA e <a href=\"https:\/\/www.ibm.com\/topics\/machine-learning\" target=\"_blank\" rel=\"noopener\">aprendizado de m\u00e1quina<\/a>.<a id=\"revenue-management-kpis\"><\/a><\/td>\n<td align=\"left\">Depende fortemente de sistemas de processamento de dados em tempo real para gerenciamento de estoque e ajustes de pre\u00e7os, muitas vezes usando an\u00e1lises preditivas.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Impacto na experi\u00eancia do cliente<\/strong><\/td>\n<td align=\"left\">Visa maximizar a receita, mantendo a satisfa\u00e7\u00e3o do cliente por meio de ofertas personalizadas e entendendo as necessidades e comportamentos do cliente.<\/td>\n<td align=\"left\">Concentra-se na otimiza\u00e7\u00e3o da ocupa\u00e7\u00e3o e da receita, o que \u00e0s vezes pode levar a desafios na satisfa\u00e7\u00e3o do cliente devido a overbooking ou pre\u00e7os.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Desafios e Considera\u00e7\u00f5es<\/strong><\/td>\n<td align=\"left\">Inclui o gerenciamento de uma vasta gama de dados, a adapta\u00e7\u00e3o \u00e0s mudan\u00e7as do mercado, a integra\u00e7\u00e3o de tecnologia para an\u00e1lises em tempo real e o equil\u00edbrio da satisfa\u00e7\u00e3o do cliente.<\/td>\n<td align=\"left\">Envolve gerenciar a perecibilidade do servi\u00e7o, prever a demanda precisa, lidar com overbooking e manter um equil\u00edbrio entre pre\u00e7os e satisfa\u00e7\u00e3o do cliente.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>KPIs de gerenciamento de receita<a id=\"more-related-articles\"><\/a><\/h2>\n<p>A gest\u00e3o de receitas e a gest\u00e3o de rendimentos usam v\u00e1rios KPIs (Indicadores Chave de Desempenho) para medir e identificar \u00e1reas de sucesso e falha, bem como tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. D\u00ea uma olhada em nossos artigos dentro da categoria <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/revenue-management-kpi\/\">\u201cKPIs de gerenciamento de receita\u201d<\/a><\/span> para obter informa\u00e7\u00f5es sobre os KPIs de gerenciamento de receita mais usados.<\/p>\n<h2>Perguntas frequentes sobre gerenciamento de receita versus gerenciamento de rendimento<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-385-1\"><div class=\"fusion-panel panel-default panel-842438f7efa54365b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_842438f7efa54365b\"><a aria-expanded=\"false\" aria-controls=\"842438f7efa54365b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#842438f7efa54365b\" href=\"#842438f7efa54365b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O gerenciamento de rendimento e o gerenciamento de receitas s\u00e3o intercambi\u00e1veis?<\/span><\/a><\/h3><\/div><div id=\"842438f7efa54365b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_842438f7efa54365b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>N\u00e3o, mas os dois conceitos est\u00e3o intimamente ligados. O gerenciamento de rendimento envolve a maximiza\u00e7\u00e3o da receita de um estoque perec\u00edvel, como quartos de hotel, e pode ser considerado um elemento do gerenciamento de receita. No entanto, a gest\u00e3o de receitas \u00e9 uma estrat\u00e9gia mais ampla, abrangendo todos os fluxos de receitas e concentrando-se na fixa\u00e7\u00e3o de pre\u00e7os, distribui\u00e7\u00e3o e previs\u00e3o.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-554a6838962f7eb6a fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_554a6838962f7eb6a\"><a aria-expanded=\"false\" aria-controls=\"554a6838962f7eb6a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#554a6838962f7eb6a\" href=\"#554a6838962f7eb6a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O rendimento \u00e9 igual \u00e0 receita?<\/span><\/a><\/h3><\/div><div id=\"554a6838962f7eb6a\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_554a6838962f7eb6a\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>N\u00e3o. O rendimento \u00e9 expresso em percentagem e refere-se ao montante da receita gerada por uma fonte de receita em rela\u00e7\u00e3o \u00e0 receita potencial m\u00e1xima. Assim, por exemplo, se todos os quartos de um hotel fossem vendidos pelo mesmo pre\u00e7o e o hotel vendesse metade desses quartos, o rendimento seria 50%. A receita, por outro lado, refere-se aos rendimentos totais de todas as fontes.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7b10d494fe863d0a6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7b10d494fe863d0a6\"><a aria-expanded=\"false\" aria-controls=\"7b10d494fe863d0a6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#7b10d494fe863d0a6\" href=\"#7b10d494fe863d0a6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que significa rendimento no gerenciamento de receitas?<\/span><\/a><\/h3><\/div><div id=\"7b10d494fe863d0a6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7b10d494fe863d0a6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Na gest\u00e3o de receitas, o termo rendimento refere-se \u00e0 pr\u00e1tica de ajustar pre\u00e7os e disponibilidade para atender ao n\u00edvel de demanda, de modo que o rendimento e a receita sejam maximizados. Yielding ajuda os hot\u00e9is a otimizar os resultados financeiros.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-168fced7df75f2aad fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_168fced7df75f2aad\"><a aria-expanded=\"false\" aria-controls=\"168fced7df75f2aad\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#168fced7df75f2aad\" href=\"#168fced7df75f2aad\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">A receita \u00e9 lucro ou rendimento?<\/span><\/a><\/h3><\/div><div id=\"168fced7df75f2aad\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_168fced7df75f2aad\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Nenhum. A receita descreve a receita total gerada por todas as fontes de receita. O rendimento descreve a porcentagem da receita obtida em compara\u00e7\u00e3o com a receita m\u00e1xima alcan\u00e7\u00e1vel. O lucro \u00e9 calculado deduzindo os custos da receita.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ab71d2f481c9cdfc5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_ab71d2f481c9cdfc5\"><a aria-expanded=\"false\" aria-controls=\"ab71d2f481c9cdfc5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#ab71d2f481c9cdfc5\" href=\"#ab71d2f481c9cdfc5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 o papel do gerenciamento de rendimento?<\/span><\/a><\/h3><\/div><div id=\"ab71d2f481c9cdfc5\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_ab71d2f481c9cdfc5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>O Yield Management permite que os hot\u00e9is fa\u00e7am o melhor uso poss\u00edvel do seu invent\u00e1rio de quartos de hotel, normalmente ajustando pre\u00e7os e disponibilidade para atender \u00e0 demanda e otimizar os resultados financeiros.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>Voc\u00ea gostou deste artigo sobre Revenue Management vs Yield Management?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\">Estrat\u00e9gias de gerenciamento de receita para expandir seu neg\u00f3cio hoteleiro<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/previsao-dicas-receita-gestao\/\">Dicas de previs\u00e3o para melhorar sua estrat\u00e9gia de gerenciamento de receitas<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/preco-aberto\/\">Open Pricing: Por que \u00e9 a pr\u00f3xima estrat\u00e9gia de gest\u00e3o de receita hoteleira<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-restaurante-gestao\/\">Gest\u00e3o de restaurantes de hot\u00e9is: dicas para maximizar a receita do seu hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/how-hotels-can-combine-revenue-management-and-cro\/\">Como os hot\u00e9is podem combinar gerenciamento de receita e CRO?<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\" itemprop=\"url\"><span itemprop=\"headline\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/tendencias-de-hospitalidade\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de hospitalidade: as \u00faltimas tend\u00eancias na ind\u00fastria de hospitalidade para 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/publicidade-em-restaurantes\/\" itemprop=\"url\"><span itemprop=\"headline\">Tend\u00eancias de publicidade em restaurantes que voc\u00ea deve conhecer em 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing\/\" itemprop=\"url\"><span itemprop=\"headline\">Marketing Hoteleiro; As \u00daltimas Tend\u00eancias da Ind\u00fastria Hoteleira em 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Na ind\u00fastria hoteleira, a gest\u00e3o de receitas e rendimentos s\u00e3o duas das ferramentas mais \u00fateis dispon\u00edveis para os gestores, permitindo-lhes maximizar o dinheiro que ganham com os h\u00f3spedes. Embora os dois conceitos estejam intimamente ligados e compartilhem muitas semelhan\u00e7as, tamb\u00e9m existem algumas diferen\u00e7as importantes. Nesta postagem do blog, explicamos as diferen\u00e7as e comparamos as duas estrat\u00e9gias<\/p>","protected":false},"author":24,"featured_media":386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revenue Management vs Yield Management | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, we clearly explain the difference between revenue management and yield management and define those two strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-vs-gerenciamento-de-rendimento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Management versus Yield Management | Revfine.com\" \/>\n<meta property=\"og:description\" content=\"In this article we clearly explain what the difference is between revenue management vs yield management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-vs-gerenciamento-de-rendimento\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-02T19:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T12:53:16+00:00\" \/>\n<meta property=\"og:image\" 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