{"id":398,"date":"2024-03-26T12:00:48","date_gmt":"2024-03-26T11:00:48","guid":{"rendered":"https:\/\/revfine.com\/?p=398"},"modified":"2024-06-04T21:51:38","modified_gmt":"2024-06-04T19:51:38","slug":"what-is-an-occupancy-rate","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/","title":{"rendered":"O que \u00e9 uma taxa de ocupa\u00e7\u00e3o?"},"content":{"rendered":"<p><em>A taxa de ocupa\u00e7\u00e3o \u00e9 um KPI usado por profissionais da ind\u00fastria hoteleira para avaliar o desempenho de um hotel. Como m\u00e9trica, preocupa-se com a porcentagem de ocupa\u00e7\u00e3o de um hotel e pode ser utilizada juntamente com outros KPIs, como ADR (di\u00e1ria m\u00e9dia) e RevPAR (receita por quarto dispon\u00edvel), como parte de um <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gerenciamento-dicas-para-hoteis\/\">estrat\u00e9gia de gest\u00e3o de receita<\/a>.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 16pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#what-does-occupancy-rate-stand-for\"><span style=\"text-decoration: underline;\">O que significa a taxa de ocupa\u00e7\u00e3o?<\/span><\/a><\/li>\n<li><a href=\"#what-influences-occupancy-rate\"><span style=\"text-decoration: underline;\">O que influencia a taxa de ocupa\u00e7\u00e3o hoteleira?<\/span><\/a><\/li>\n<li><a href=\"#how-to-calculate-occupancy-rate\"><span style=\"text-decoration: underline;\">Como calcular a taxa de ocupa\u00e7\u00e3o<\/span><\/a><\/li>\n<li><a href=\"#how-to-use-occupancy-rate\"><span style=\"text-decoration: underline;\">Como usar a taxa de ocupa\u00e7\u00e3o<\/span><\/a><\/li>\n<li><a href=\"#strategies-maximize-occupancy-rate-hotel-revenue-management\"><span style=\"text-decoration: underline;\">Estrat\u00e9gias para maximizar a taxa de ocupa\u00e7\u00e3o na gest\u00e3o de receitas hoteleiras<\/span><\/a>\n<ul>\n<li><a href=\"#competitive-offers\"><span style=\"text-decoration: underline;\">1. Ofertas competitivas<\/span><\/a><\/li>\n<li><a href=\"#enhanced-guest-experiences\"><span style=\"text-decoration: underline;\">2. Experi\u00eancias aprimoradas para os h\u00f3spedes<\/span><\/a><\/li>\n<li><a href=\"#capitalize-loyalty-programs\"><span style=\"text-decoration: underline;\">3. Aproveite os programas de fidelidade<\/span><\/a><\/li>\n<li><a href=\"#attract-bigger-groups\"><span style=\"text-decoration: underline;\">4. Atraia grupos maiores<\/span><\/a><a id=\"what-does-occupancy-rate-stand-for\"><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#more-revenue-management-kpi\"><span style=\"text-decoration: underline;\">Mais KPIs de gerenciamento de receita<\/span><\/a><\/li>\n<\/ul>\n<h2>O que significa a taxa de ocupa\u00e7\u00e3o?<a id=\"what-influences-occupancy-rate\"><\/a><\/h2>\n<p>Em termos simples, a taxa de ocupa\u00e7\u00e3o refere-se ao n\u00famero de unidades de aluguel ocupadas em um determinado momento, em compara\u00e7\u00e3o com o n\u00famero total de unidades de aluguel dispon\u00edveis. \u00c9 um dos KPIs mais populares na ind\u00fastria hoteleira para <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">gest\u00e3o de receitas<\/a>, destacando quanto do espa\u00e7o dispon\u00edvel em um hotel est\u00e1 sendo utilizado.<\/p>\n<p>A taxa de ocupa\u00e7\u00e3o de um hotel \u00e9 expressa em porcentagem. Assim, por exemplo, se um hotel tiver 100 quartos dispon\u00edveis para venda e 100 desses quartos estiverem ocupados, a taxa de ocupa\u00e7\u00e3o ser\u00e1 de 100 por cento. Se o mesmo hotel tivesse 60 quartos ocupados, a taxa de ocupa\u00e7\u00e3o seria de 60%.<\/p>\n<h2>O que influencia a taxa de ocupa\u00e7\u00e3o hoteleira?<\/h2>\n<p>Al\u00e9m de entender o que \u00e9 uma taxa de ocupa\u00e7\u00e3o e como ela \u00e9 calculada, \u00e9 preciso tamb\u00e9m entender o que a influencia. Ent\u00e3o, qual \u00e9 o impacto da taxa de ocupa\u00e7\u00e3o? Hot\u00e9is maiores s\u00e3o geralmente mais dif\u00edceis de preencher, enquanto um aumento na concorr\u00eancia na \u00e1rea pode impactar negativamente a demanda pelo seu hotel.<a id=\"how-to-calculate-occupancy-rate\"><\/a> A sua taxa de ocupa\u00e7\u00e3o tamb\u00e9m pode ser afetada negativamente por pre\u00e7os elevados ou tend\u00eancias mais amplas, como tempos de turbul\u00eancia econ\u00f3mica.<\/p>\n<p>Por outro lado, v\u00e1rios fatores tamb\u00e9m podem influenciar positivamente a taxa de ocupa\u00e7\u00e3o do seu hotel. Por exemplo, o surgimento de novas atra\u00e7\u00f5es na \u00e1rea local poder\u00e1 atrair mais visitantes, enquanto os eventos pr\u00f3ximos tamb\u00e9m podem aumentar a procura. Pre\u00e7os baixos, ofertas especiais, novas instala\u00e7\u00f5es hoteleiras e melhor marketing tamb\u00e9m podem melhorar a sua taxa de ocupa\u00e7\u00e3o.<\/p>\n<h2>Como calcular a taxa de ocupa\u00e7\u00e3o<a id=\"how-to-use-occupancy-rate\"><\/a><\/h2>\n<p>O KPI da taxa de ocupa\u00e7\u00e3o pode ser calculado com a seguinte f\u00f3rmula:<\/p>\n<p><em><strong>Taxa de ocupa\u00e7\u00e3o<\/strong> = N\u00famero de quartos ocupados \/ n\u00famero total de quartos dispon\u00edveis<\/em><\/p>\n<p><strong>Exemplo:<\/strong> Se o seu hotel tem 220 quartos e 210 dos quartos est\u00e3o ocupados:<\/p>\n<p>210\/220 = 0,95 = taxa de ocupa\u00e7\u00e3o de 95 por cento<\/p>\n<h2>Como usar a taxa de ocupa\u00e7\u00e3o<\/h2>\n<p>A taxa de ocupa\u00e7\u00e3o \u00e9 frequentemente considerada uma das tr\u00eas m\u00e9tricas mais \u00fateis para propriet\u00e1rios de hot\u00e9is que realizam uma <a href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\">estrat\u00e9gia de gest\u00e3o de receita<\/a>, juntamente com a di\u00e1ria m\u00e9dia e a receita por quarto dispon\u00edvel. Com isso dito, ele tem algumas limita\u00e7\u00f5es como KPI, por isso \u00e9 importante entender como l\u00ea-lo de maneira eficaz.<\/p>\n<p>De um modo geral, aqueles que trabalham no <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> devem ter como objectivo uma elevada taxa de ocupa\u00e7\u00e3o, o que indica que o espa\u00e7o est\u00e1 a ser utilizado de forma eficiente. <a id=\"strategies-maximize-occupancy-rate-hotel-revenue-management\"><\/a>Por\u00e9m, deve ser utilizado com outras m\u00e9tricas, pois o objetivo \u00e9 maximizar a receita e n\u00e3o a taxa de ocupa\u00e7\u00e3o.<\/p>\n<p>Embora uma taxa de ocupa\u00e7\u00e3o de 100% seja desej\u00e1vel, os propriet\u00e1rios de hot\u00e9is podem ter que reduzir as taxas para alcan\u00e7\u00e1-la. Portanto, pode haver casos em que os hot\u00e9is possam ganhar mais dinheiro com uma taxa de ocupa\u00e7\u00e3o de 80% do que com uma taxa de ocupa\u00e7\u00e3o de 100%, se os 80% estiverem pagando mais caro. <a href=\"https:\/\/www.revfine.com\/pt\/precos-estrategias-hotel-industria\/\">pre\u00e7os<\/a>. Por este motivo, a taxa de ocupa\u00e7\u00e3o deve ser sempre contextualizada juntamente com a tarifa m\u00e9dia di\u00e1ria e a receita por quarto dispon\u00edvel.<a id=\"competitive-offers\"><\/a><\/p>\n<h2>Estrat\u00e9gias para maximizar a taxa de ocupa\u00e7\u00e3o na gest\u00e3o de receitas hoteleiras<\/h2>\n<p>Pode ser ben\u00e9fico usar estrat\u00e9gias testadas e comprovadas para aumentar a taxa de ocupa\u00e7\u00e3o do seu hotel. Nas se\u00e7\u00f5es a seguir, voc\u00ea aprender\u00e1 sobre algumas dessas estrat\u00e9gias e por que elas podem melhorar essa m\u00e9trica principal.<\/p>\n<h3>1. Ofertas competitivas<a id=\"enhanced-guest-experiences\"><\/a><\/h3>\n<p>A taxa de ocupa\u00e7\u00e3o do seu hotel pode ser potencializada atrav\u00e9s do uso inteligente de ofertas que o ajudam a se manter competitivo. O que \u00e9 uma oferta especial para aumentar a taxa de ocupa\u00e7\u00e3o? Os exemplos v\u00e3o desde um simples desconto em quartos de hotel at\u00e9 descontos no acesso a uma atra\u00e7\u00e3o local, refei\u00e7\u00f5es gratuitas ou a inclus\u00e3o de servi\u00e7os adicionais junto com o quarto.<\/p>\n<h3>2. Experi\u00eancias aprimoradas para os h\u00f3spedes<a id=\"capitalize-loyalty-programs\"><\/a><\/h3>\n<p>Uma das melhores maneiras de aumentar sua taxa de ocupa\u00e7\u00e3o \u00e9 focar nas experi\u00eancias dos h\u00f3spedes. Afinal, os h\u00f3spedes que gostam da estadia podem recomendar o seu hotel a outras pessoas ou deixar coment\u00e1rios positivos. Personalize ao m\u00e1ximo os servi\u00e7os do hotel e preste aten\u00e7\u00e3o aos pequenos detalhes que podem melhorar a estadia dos clientes. Priorize a higiene e a limpeza, treine a equipe para oferecer um excelente atendimento ao cliente e procure maneiras de minimizar o atrito ao longo da jornada do cliente.<\/p>\n<h3>3. Aproveite os programas de fidelidade<a id=\"attract-bigger-groups\"><\/a><\/h3>\n<p>Os programas de fidelidade do cliente s\u00e3o projetados para incentivar a repeti\u00e7\u00e3o de neg\u00f3cios, e capitalizar esse grupo demogr\u00e1fico de clientes anteriores pode ajud\u00e1-lo a preencher salas em momentos em que a demanda pode ser baixa. Ofere\u00e7a aos seus clientes fi\u00e9is motivos claros para continuarem voltando, desde descontos ou upgrades gratuitos at\u00e9 acesso a instala\u00e7\u00f5es ou servi\u00e7os exclusivos para membros.<\/p>\n<h3>4. Atraia grupos maiores<a id=\"more-revenue-management-kpi\"><\/a><\/h3>\n<p>Se voc\u00ea se concentrar na quest\u00e3o de &#039;o que \u00e9 uma taxa de ocupa\u00e7\u00e3o?&#039; a \u00eanfase est\u00e1 nos quartos ocupados e n\u00e3o no n\u00famero de h\u00f3spedes. Portanto, voc\u00ea poder\u00e1 aumentar sua taxa de ocupa\u00e7\u00e3o concentrando-se em grupos maiores, onde as pessoas provavelmente desejar\u00e3o reservar v\u00e1rios quartos. Organizar confer\u00eancias de neg\u00f3cios, casamentos e festas de Natal s\u00e3o apenas alguns exemplos de maneiras de atrair grandes grupos de pessoas que desejam reservar v\u00e1rios quartos.<\/p>\n<h2>Taxa de ocupa\u00e7\u00e3o e outros KPIs de gerenciamento de receitas<\/h2>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1c4c8ad0-4787-4aa7-96ed-483856443e33\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Esta tabela ilustra a intera\u00e7\u00e3o entre a taxa de ocupa\u00e7\u00e3o e as principais m\u00e9tricas de receita hoteleira, como ADR, RevPAR, GOPPAR e TRevPAR. Ele destaca como essas rela\u00e7\u00f5es podem ser gerenciadas estrategicamente para otimizar receitas e lucratividade no setor hoteleiro.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Relacionamento com outros KPIs<\/strong><\/th>\n<th align=\"left\"><strong>Descri\u00e7\u00e3o da intera\u00e7\u00e3o<\/strong><\/th>\n<th align=\"left\"><strong>Uso Estrat\u00e9gico na Otimiza\u00e7\u00e3o de Receita<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>ADR (Taxa M\u00e9dia Di\u00e1ria)<\/strong><\/td>\n<td align=\"left\">O ADR mede a receita m\u00e9dia obtida com os quartos ocupados. Embora a taxa de ocupa\u00e7\u00e3o quantifique o uso do quarto, a ADR reflete a efic\u00e1cia dos pre\u00e7os.<\/td>\n<td align=\"left\">A otimiza\u00e7\u00e3o da ADR juntamente com altas taxas de ocupa\u00e7\u00e3o pode aumentar significativamente a receita total, maximizando as margens de lucro.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>RevPAR (receita por quarto dispon\u00edvel)<\/strong><\/td>\n<td align=\"left\">RevPAR combina a taxa de ocupa\u00e7\u00e3o com ADR para fornecer uma vis\u00e3o abrangente do desempenho da receita. \u00c9 calculado multiplicando o ADR pela taxa de ocupa\u00e7\u00e3o.<\/td>\n<td align=\"left\">Concentre-se em equilibrar a alta ocupa\u00e7\u00e3o e o ADR mais alto para impulsionar o RevPAR, que \u00e9 fundamental para avaliar a sa\u00fade financeira geral e o sucesso operacional.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>GOPPAR (lucro operacional bruto por quarto dispon\u00edvel)<\/strong><\/td>\n<td align=\"left\">O GOPPAR oferece um mergulho mais profundo ao levar em considera\u00e7\u00e3o os custos operacionais e os lucros, al\u00e9m das m\u00e9tricas de receita. Considera tanto a taxa de ocupa\u00e7\u00e3o como a ADR no contexto da rentabilidade global.<\/td>\n<td align=\"left\">Melhorar as taxas de ocupa\u00e7\u00e3o e ADR sem aumentar os custos leva a um melhor GOPPAR, otimizando o desempenho final.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>TRevPAR (receita total por quarto dispon\u00edvel)<\/strong><\/td>\n<td align=\"left\">O TRevPAR vai al\u00e9m do RevPAR ao incorporar todos os fluxos de receitas (por exemplo, restaurantes, servi\u00e7os de spa) divididos por quartos dispon\u00edveis, refletindo como a ocupa\u00e7\u00e3o impacta a gera\u00e7\u00e3o geral de receitas.<\/td>\n<td align=\"left\">Aproveitar a alta ocupa\u00e7\u00e3o para vender outros servi\u00e7os hoteleiros pode melhorar o TRevPAR, ilustrando as amplas implica\u00e7\u00f5es financeiras das taxas de ocupa\u00e7\u00e3o.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Mais KPIs de gerenciamento de receita<\/h2>\n<p>KPI significa <a href=\"https:\/\/www.revfine.com\/pt\/receitas-gestao-kpis-hoteis\/\">Indicador-Chave de Desempenho<\/a>. Com o KPI, voc\u00ea pode medir e identificar \u00e1reas de sucesso e fracasso e tend\u00eancias relacionadas \u00e0 demanda e ao comportamento do cliente. Al\u00e9m da Ocupa\u00e7\u00e3o, outros KPIs importantes de Revenue Management s\u00e3o:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-revpar\/\">O que \u00e9 RevPAR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-revpor\/\">O que \u00e9 RevPOR?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/what-is-adr-revpar-goppar\/\">Explica\u00e7\u00e3o dos KPIs do hotel: ADR, REVPAR e GOPPAR<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\">O que \u00e9 uma taxa de ocupa\u00e7\u00e3o?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/ebitda-hotel-industria\/\">O que significa EBITDA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/nrevpar\/\">NRevPAR claramente explicado!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/arpa\/\">O que \u00e9 ARPA?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/trevpar\/\">O que \u00e9 TRevPar?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/revpar-vs-goppar\/\">RevPAR versus GOPPAR<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/gerenciamento-de-receitas\/\">Gest\u00e3o de Receitas<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/marketing\/\">Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/hotel-operacoes\/\">Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/careers\/\">Pessoal e Carreira<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/technology\/\">Tecnologia<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/software\/\">Programas<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Submeter um artigo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-2248430027\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-2248430027.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-2248430027 .m-a-box-header{margin-bottom:20px}#mab-2248430027 .m-a-box-header>:first-child,#mab-2248430027 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-2248430027 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-2248430027 .m-a-box-avatar img,#mab-2248430027 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-2248430027 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-2248430027 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-2248430027 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-2248430027 .m-a-box-meta-divider{padding:0 .2em}#mab-2248430027 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-2248430027 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-2248430027 .m-a-box-related-entry-title,#mab-2248430027 .m-a-box-related-entry-title a{font-size:14px}#mab-2248430027 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>A taxa de ocupa\u00e7\u00e3o \u00e9 um KPI usado por quem faz parte da ind\u00fastria hoteleira para avaliar o desempenho de um hotel. Como m\u00e9trica, preocupa-se com a percentagem de ocupa\u00e7\u00e3o de um hotel, podendo ser utilizada em conjunto com outros KPIs, como ADR (tarifa m\u00e9dia di\u00e1ria) e RevPAR (receita por quarto dispon\u00edvel), como parte de uma estrat\u00e9gia de gest\u00e3o de receitas. \u00cdndice: O que [...]<\/p>","protected":false},"author":24,"featured_media":399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Occupancy Rate? | Revenue Management KPI\u2019s<\/title>\n<meta name=\"description\" content=\"An occupancy rate is a KPI used by hotel and hospitality industry employees. Learn more about occupancy rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an Occupancy Rate? | Revenue Management KPI\u2019s\" \/>\n<meta property=\"og:description\" content=\"What is an occupancy rate? An occupancy rate is a KPI used by those within the hotel and hospitality industry. learn more about occupancy rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T11:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095\"},\"headline\":\"What Is an Occupancy Rate?\",\"datePublished\":\"2024-03-26T11:00:48+00:00\",\"dateModified\":\"2024-06-04T19:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/\"},\"wordCount\":1249,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg\",\"articleSection\":[\"KPI\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/\",\"url\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/\",\"name\":\"What is an Occupancy Rate? | Revenue Management KPI\u2019s\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg\",\"datePublished\":\"2024-03-26T11:00:48+00:00\",\"dateModified\":\"2024-06-04T19:51:38+00:00\",\"description\":\"An occupancy rate is a KPI used by hotel and hospitality industry employees. Learn more about occupancy rates.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg\",\"width\":1000,\"height\":516,\"caption\":\"What is an occupancy rate - hotel industry - hospitality industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is an Occupancy Rate?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\",\"name\":\"Revfine.com\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"width\":600,\"height\":310,\"caption\":\"Revfine.com\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095\",\"name\":\"Martijn Barten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg\",\"caption\":\"Martijn Barten\"},\"description\":\"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.\",\"sameAs\":[\"https:\/\/www.revfine.com\/about\/#about-me\",\"https:\/\/www.facebook.com\/revfine\/\",\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\",\"https:\/\/x.com\/Revfine_com\"],\"url\":\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is an Occupancy Rate? | Revenue Management KPI\u2019s","description":"An occupancy rate is a KPI used by hotel and hospitality industry employees. Learn more about occupancy rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/","og_locale":"pt_BR","og_type":"article","og_title":"What is an Occupancy Rate? | Revenue Management KPI\u2019s","og_description":"What is an occupancy rate? An occupancy rate is a KPI used by those within the hotel and hospitality industry. learn more about occupancy rates.","og_url":"https:\/\/www.revfine.com\/pt\/o-que-e-uma-taxa-de-ocupacao\/","og_site_name":"Revfine.com","article_author":"https:\/\/www.facebook.com\/revfine\/","article_published_time":"2024-03-26T11:00:48+00:00","article_modified_time":"2024-06-04T19:51:38+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg","type":"image\/jpeg"}],"author":"Martijn Barten","twitter_card":"summary_large_image","twitter_creator":"@Revfine_com","twitter_misc":{"Escrito por":"Martijn Barten","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/"},"author":{"name":"Martijn Barten","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095"},"headline":"What Is an Occupancy Rate?","datePublished":"2024-03-26T11:00:48+00:00","dateModified":"2024-06-04T19:51:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/"},"wordCount":1249,"commentCount":1,"publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg","articleSection":["KPI"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/","url":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/","name":"What is an Occupancy Rate? | Revenue Management KPI\u2019s","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg","datePublished":"2024-03-26T11:00:48+00:00","dateModified":"2024-06-04T19:51:38+00:00","description":"An occupancy rate is a KPI used by hotel and hospitality industry employees. Learn more about occupancy rates.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/What-is-an-occupancy-rate-hotel-industry-hospitality-industry.jpg","width":1000,"height":516,"caption":"What is an occupancy rate - hotel industry - hospitality industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/what-is-an-occupancy-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/pt\/"},{"@type":"ListItem","position":2,"name":"What Is an Occupancy Rate?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimising Revenue","publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.revfine.com\/pt\/#organization","name":"Revfine.com","url":"https:\/\/www.revfine.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","width":600,"height":310,"caption":"Revfine.com"},"image":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/079712f9ec07f8c0fd9094ff245e8095","name":"Martijn Barten","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg","caption":"Martijn Barten"},"description":"Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.","sameAs":["https:\/\/www.revfine.com\/about\/#about-me","https:\/\/www.facebook.com\/revfine\/","https:\/\/www.linkedin.com\/in\/martijnbarten\/","https:\/\/x.com\/Revfine_com"],"url":"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":6,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":31784,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/posts\/398\/revisions\/31784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media\/399"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/pt\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}