{"id":5097,"date":"2023-05-20T12:00:59","date_gmt":"2023-05-20T10:00:59","guid":{"rendered":"https:\/\/revfine.com\/?p=5097"},"modified":"2023-12-06T17:10:12","modified_gmt":"2023-12-06T16:10:12","slug":"marketing-challenges-multi-location-hotels","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/desafios-de-marketing-hoteis-em-varios-locais\/","title":{"rendered":"5 desafios de marketing de hot\u00e9is para hot\u00e9is com v\u00e1rias localiza\u00e7\u00f5es"},"content":{"rendered":"

As economias emergentes levam a uma procura crescente de turismo internacional, tornando a ind\u00fastria das viagens um dos mercados de crescimento mais r\u00e1pido. Com o aumento do n\u00famero de pessoas com acesso a maior riqueza, espera-se que as condi\u00e7\u00f5es de mercado permane\u00e7am fortes. Mas com a expans\u00e3o dos mercados, a concorr\u00eancia tamb\u00e9m. Neste artigo, damos 5 dicas para voc\u00ea ficar \u00e0 frente da concorr\u00eancia como um hotel com v\u00e1rios locais.<\/em><\/p>\n

5 dicas para ficar \u00e0 frente da concorr\u00eancia como um hotel com v\u00e1rios locais<\/h2>\n

Abaixo voc\u00ea encontra 5 dicas de marketing para hot\u00e9is com v\u00e1rios locais.<\/p>\n

1. Consist\u00eancia da marca<\/h3>\n

A consist\u00eancia da marca \u00e9 dif\u00edcil, especialmente em um ambiente com v\u00e1rios locais. No entanto, a consist\u00eancia da marca \u00e9 crucial para uma estrat\u00e9gia de marketing hoteleiro eficaz. Garanta uma experi\u00eancia de marca consistente em todos os canais online e offline que voc\u00ea usa, tanto em n\u00edvel local quanto global, para aproveitar ao m\u00e1ximo sua marca.<\/p>\n

Como voc\u00ea garante que a marca do seu hotel permane\u00e7a consistente? Com as ferramentas certas, voc\u00ea pode apresentar a marca internacionalmente de maneira uniforme e eficiente. Com especial software de marketing<\/a>, voc\u00ea pode permitir que as filiais criem, gerenciem e solicitem facilmente materiais de marketing (locais) dentro da identidade corporativa do seu hotel.<\/p>\n

2. Influ\u00eancia crescente das ag\u00eancias de viagens online (OTAs)<\/h3>\n

Durante anos, OTAs e hot\u00e9is existiram harmoniosamente. No entanto, nos \u00faltimos anos, a taxa de comiss\u00e3o para estadias reservadas atrav\u00e9s de OTAs tem aumentado constantemente, afetando severamente os resultados dos hot\u00e9is.<\/p>\n

Al\u00e9m do impacto nas margens de lucro, as OTA tamb\u00e9m limitam o impacto que os hot\u00e9is podem ter na decis\u00e3o de um h\u00f3spede. O site do TripAdvisor recebe 460 milh\u00f5es de visitas por m\u00eas, com mais de 280 avalia\u00e7\u00f5es de hot\u00e9is a cada minuto. Os hot\u00e9is podem ter dificuldades para obter controle sobre seus perfis nas OTAs.<\/p>\n

Ficar atento apenas a esses canais n\u00e3o ser\u00e1 suficiente. O aumento de reservas diretas deve estar no topo da lista de qualquer profissional de marketing hoteleiro.<\/p>\n

3. Or\u00e7amentos<\/h3>\n

Uma das quest\u00f5es mais dif\u00edceis quando se trata de configurar campanhas de marketing de hot\u00e9is em um ambiente com v\u00e1rios locais \u00e9 quem vai pagar por isso. Como gerente de marca ou gerente de marketing, \u00e9 sua responsabilidade convencer suas filiais sobre a import\u00e2ncia do marketing para toda a organiza\u00e7\u00e3o.<\/p>\n

Investimentos conjuntos levam a resultados conjuntos. A pesquisa mostra que os hot\u00e9is que dividem os custos de marketing com base numa percentagem das vendas (programas cooperativos de gastos partilhados) alcan\u00e7am 20% mais crescimento do que as empresas que n\u00e3o partilham os custos. Esses programas de marketing cooperativo exigem planejamento de longo prazo para atividades de marketing e incentivam o envolvimento de seus afiliados locais.<\/p>\n

4. As estrat\u00e9gias de marketing tradicionais est\u00e3o ficando desatualizadas<\/h3>\n

O cen\u00e1rio do marketing est\u00e1 mudando em um ritmo r\u00e1pido. Medir a efic\u00e1cia das estrat\u00e9gias de marketing tradicionais para atrair e envolver clientes potenciais e potenciais \u00e9 uma obriga\u00e7\u00e3o para os profissionais de marketing. Quanto mais dados voc\u00ea tiver, mais estrat\u00e9gico voc\u00ea poder\u00e1 ser.<\/p>\n

O entusiasmo emergente e o conhecimento em tecnologia abrem um verdadeiro campo minado para os profissionais de marketing hoteleiro. Isso oferece espa\u00e7o para experimentar novos canais de marketing digital. Concentre-se em estrat\u00e9gias que continuem a tend\u00eancia de marketing para indiv\u00edduos e adotem novas tecnologias, como Realidade Virtual (VR), v\u00eddeos 360\u00b0, chatbots e Realidade Aumentada (AR).<\/p>\n

5. Lei de malabarismo de marketing e opera\u00e7\u00f5es<\/h3>\n

Como gerente de marca, voc\u00ea espera que seus afiliados locais gerenciem as atividades di\u00e1rias de marketing al\u00e9m das opera\u00e7\u00f5es di\u00e1rias do hotel. Especialmente para os afiliados locais que n\u00e3o s\u00e3o gurus do marketing, isso provavelmente parece um pesadelo.<\/p>\n

Uma solu\u00e7\u00e3o de gerenciamento de marca ou uma caixa de ferramentas de marca ativar\u00e1 os habitantes locais para configurar e realizar suas campanhas locais. Em minutos, os afiliados locais podem acessar a criatividade da marca, adicionar um toque de personifica\u00e7\u00e3o\/localiza\u00e7\u00e3o e publicar ou fazer pedidos. Liberar o potencial da sua marca n\u00e3o poderia ser mais f\u00e1cil.<\/p>\n

Tempos emocionantes est\u00e3o por vir para hot\u00e9is com v\u00e1rios locais. Gra\u00e7as ao enorme potencial de crescimento do mercado surgem oportunidades suficientes, mas h\u00e1 desafios ao longo do caminho. Ao utilizar as novas t\u00e9cnicas e software certos, os hot\u00e9is com v\u00e1rios locais podem tirar o m\u00e1ximo partido das suas marcas e libertar o seu potencial.<\/strong><\/p>\n

Estrat\u00e9gia de contato do hotel COVID em 4 est\u00e1gios<\/h2>\n

\u00c9 importante garantir que o seu hotel seja seguro para os visitantes e funcion\u00e1rios durante a era COVID. No entanto, mesmo que as medidas COVID no seu hotel estejam corretamente configuradas, a comunica\u00e7\u00e3o sobre estas medidas \u00e9 igualmente cr\u00edtica. Leia mais no artigo \u201cPlano de comunica\u00e7\u00e3o COVID de 4 etapas para hot\u00e9is\u201d<\/a><\/span>.<\/p>\n

\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 uma plataforma de conhecimento para a ind\u00fastria de hospitalidade e viagens. Os profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receitas, inovar processos e melhorar a experi\u00eancia do cliente. Voc\u00ea pode encontrar todos dicas de hot\u00e9is e hospitalidade<\/a><\/span> nas categorias Gest\u00e3o de Receitas<\/a><\/span>, Marketing e Distribui\u00e7\u00e3o<\/a><\/span>, Opera\u00e7\u00f5es Hoteleiras<\/a><\/span>, Pessoal e Carreira<\/a><\/span>, Tecnologia<\/a><\/span> e Programas<\/a><\/span>.

\n\n
Submeter um artigo<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

As economias emergentes levam a uma procura crescente de turismo internacional, tornando a ind\u00fastria das viagens um dos mercados de crescimento mais r\u00e1pido. Com o aumento do n\u00famero de pessoas com acesso a maior riqueza, espera-se que as condi\u00e7\u00f5es de mercado permane\u00e7am fortes. Mas com a expans\u00e3o dos mercados, a concorr\u00eancia tamb\u00e9m. Neste artigo damos 5 dicas para voc\u00ea ficar \u00e0 frente da concorr\u00eancia [\u2026]<\/p>","protected":false},"author":1,"featured_media":5098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[759],"tags":[211],"class_list":["post-5097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-trends","tag-marvia"],"yoast_head":"\n5 Hotel Marketing Challenges for Multi-Location Hotels<\/title>\n<meta name=\"description\" content=\"In this article, we give you 5 marketing tips to stay ahead of the competition as a multi-location or multi-property hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/desafios-de-marketing-hoteis-em-varios-locais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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